Content. Is. King.
You may have heard of this before and not been too sure why content is so important to any digital marketing strategy. Creating interesting and engaging content is fundamental for your business to grow big and convert more.
With multiple content marketing strategies, they each have their own unique way for you to connect with your audience!
This is the perfect foundation for developing your website and your SEO campaign! By creating original content, we can conduct On Page Optimisation from day 1 using optimal keyword densities suitable for your industry and Google standards. This increases and secures your rankings by developing your site’s authority and authenticity.
With the development of the internet and the instanticity of information, users have developed shorter and shorter attention spans. As 90% of users say that videos are helpful in their decision making process, video content is one of the most effective ways for you to promote your products and services! Even inform your audience about industry news and updates!
As most videos autoplay on mute, this content can further be optimised for social media by overlaying subtitles. Think of your user on peak hour public transport with no headphones. This is the perfect opportunity to sell them your products and services! Connect with your audience within the first 5-10 seconds and you have got their attention for the entire video.
You can also create audio content, which is commonly referred to as podcasts. This genre of content is perfect to target your audience who are scarce for time. Podcasts have blown up because of their accessibility, as users can multitask while digesting its content! Play it in the car on the way to work, when cooking dinner or while cleaning the house. Engage and educate your audience anytime, anywhere!
Putting It All Together
Once you have developed your content, the real key lies in putting them all together!
Text-based content is the perfect starting point in transitioning into audio/visual formats! Share your videos to YouTube, your Podcasts to iTunes and Spotify and imbed it to your website!
Now you can partner your content creation with Social Media Marketing to effectively share your content with your ever growing audience!
Collate your written information into concise and educational eBooks and create an email marketing campaign to sustain engagement levels with your audience!
The key to an effective content marketing strategy is making sure that you are consistently releasing new and quality content across all of your platforms. Make sure that you are engaging and connecting with your audience through an effective content marketing strategy and see why content is king!