Everything is changing. In March 2018, Google announced that mobile responsive web design was the new top dog in town. To cater for the massive demand in mobile traffic, Google will prioritize relevant search results that are mobile-friendly.
What this means for your business:
Before March 2018 there was an index that included your business website and an index that featured all the mobile responsive sites.
Now Google has indicated that there is one index only from now on and it will find the most relevant responses for searchers that are mobile responsive.
No doubt you are aware of what is mobile friendly and what is not because it is increasingly hard for businesses to rank for important search terms unless they are up-to-date with responsive web tech. Also, you probably are not aware of any business or site that is not mobile friendly because we are consumed with our devices and are eyeballing them all hours of the day.
If you haven’t heard of Joe’s Salsa Supplies it is because his website is taking minutes to refresh somewhere on a desktop somewhere back in 2004. Let’s face it with everything using mobile devices, there’s any wonder why the ranking Gods have made the change to prioritize responsive designs.
If your content is the most relevant for your business search terms, then you will rank with your old website. However, it’s important to understand that with more and more sites becoming mobile responsive, Google is attempting to satisfy searchers who want to see your site on their phone.
[Read More: 5 Tips to Improve Your Google PageRank]
What does a good responsive website look like?
Solution 1: Research
SEO thought leader Rand Fishkin recommends in his top list of ranking factors in 2022 is to pick the main keyword and perhaps a set of secondary keywords that match your customer’s search intent. The team at Moz recommend that the intent behind all of your keywords should be similar so that your content can match their intent. If you need a little help with this, Xugar are experts at narrowing down what terms work best for businesses big and small.
[Read More: SEO On-page Optimisation Tips]
Solution 2: Content
In 2018, the quality of your content will make your SEO world go ‘round. It could mean the difference between the top position of Google and gaining incredible click-through-rates to your conversion pages. Your content must match the intent of the search term and be good enough to keep them compelled to stay on your site.
Check out Yello Digital’s guide to writing SEO friendly content in 2018 here: 8 Seo Copywriting Best Practices for your business in 2018. All of these signals tell Google that you have a credible website. If your current site isn’t faring so well in the results, then Xugar would be more than happy to help.
Solution 3: User Experience (UX)
The brand experience of your customers is vital in holding your position at the top of Google search results. If your website fails to provide customers with what they want in a compelling way that also delivers them on their journey to becoming your customer, then it will hurt you in the search results.
The future might be voice according to SEM Rush but it is currently mobile and the developer folks at dzone.com say that the bounce rate witnessed on mobile devices will be the front-and-centre issue for businesses in the next decade. Whether you feel that your current site is hindering your ranking efforts or you just need advice about how your site should be structured to get to the top of the search results, Xugar Digital Marketing Agency can provide assistance.
5 ways to create a mobile-friendly web design
1. Kill popups
2. Make the UX experience the best it can be – reduce image sizes, minimalize your navigation for speed and user ease.
3. Optimize your site for touch screens
4. Write for a single URL – mobile sites that refer to a desktop based site will tank in the search rankings. Kill off all duplicate content.
5. Ensure mobile-friendly themes are optimized for a percentage. Either the elements in your theme will be based upon “pixels” or “percentage”. If you choose “width” based on “pixels” then the screen elements won’t change as the user scrolls the screen. Remember, good UX will result in longer dwell times and ultimately better rankings.
While there are many ranking signals that Google considers, the demand for mobile responsiveness speaks volumes for what may be in the future in terms of ranking ability. Just a few small tweaks will make your site mobile friendly in 2018. Businesses at the forefront of their customer UX will be rewarded when mobile responsiveness is a key ranking factor. Looking for a reliable local SEO & web design company? Get in Touch!
Article has rewritten 20/04/2022