There is a direct correlation between the customer perception of your brand and the quality of what you produce. Logo design the cornerstone of your business’ visual brand.
Your logo is the creative partner for your marketing. For us it always starts with understanding your business and your brand. Once we’re happy we know what you’re about we’ll help with projects ranging from creating new brand identities, designing and building online assets or designing products.
Our subconscious minds respond in different ways to different logo shapes. Straight lines, circles, curves and jagged edges all imply different meanings and so a skilled logo designer can use shape to infer particular qualities about the brand. Think, for example, of the Nike Swoosh: the combination of curves ending in a sharp point offers a strong suggestion of movement.
People will understand and interact with your logo, the same way they do with words: from their own personal perspective. Which is ultimately led by their own cultural views and personal experiences. If people with distinct levels of education see different meanings for the same word, the chances are they will do the same with your logo.