Let’s start with the straight answer and then we will delve into details. You need a marketing funnel because it’s the very basic requirement if your audience is on the web.
The Value of a Marketing Funnel
A successful marketing funnel will take your audience and a potential customer through the complete journey. Starting from the discovery phase all the way to advocacy. Well past buying your service or product once. Sales pages help you sell products. Funnels will help you do that multiple times and if done right, turn your buyers into lifetime advocates of your brand.
One of the biggest goals is to make the funnel as transparent & measurable as possible. The granular you go, the better it is. This gives you the freedom to iterate the campaign at more than one touch points.
Let us assume you are selling one of the following:
- A Consultation
- A Book or any other product
- An Online Course
It is highly unlikely that they will land on your website, consume all of your content and decide right away. In fact, nowadays, that hardly ever happens. You can also read this article to learn more about how people consume content has been changing dramatically!
With the forever evolving user behaviour, the decision-making process for all buyers is highly influenced by social proof and long-term advocacy building.
In short, they need to know you before they can buy from you. They need to hear from your and be nurtured into buying over time.
That’s exactly what funnels do.
A good marketing funnel will have three main phases. Discovery, Nurturing & then Buying.
What is a Marketing Funnel
The discovery phase is mostly about getting people to find you by delivering content in form of value ads that help them solve a problem. These could be e-books, audits or even a case study that your audience can relate to.
The nurturing phase is to continue this sequence and an opportunity to build your rapport as an expert in your field.
The conversion phase is to get them to speak with you or buy from you after they have built a level of trust.
Essentially, the funnels help you extend the customer lifetime value and help you engage more often with your customers
If you would like to know how you can create effective marketing funnels that help you convert more often and more frequently than an average SEO or PPC campaign, speak to us in a free 30-minute consultation. Call Us – 1300 565 610. We are a leading web design & digital agency in generating leads for business!