From 0 calls to 16,642 in with large scale SEO!
Using local SEO strategies at a large scale we helped 24 Hour Melbourne Plumbers to more than 912 average calls a month!
Local business with state-wide coverage
24 Hour Melbourne Plumber is a Melbourne-based plumber with customers all across the city. With the ability to deliver a wide range of high-quality services, it was time for them to grow!
Exponential online growth
Inquiries Through Covid Lockdowns
Increase in Unique Daily Visitors
New Vehicles Added to the Fleet
The Challenge that 24 Hour Melbourne Plumbers was facing
24 Hour Melbourne Plumbers came to us with a simple goal. To be the biggest plumber in Melbourne. When they joined us they were a one-man gig, offering a basic set of plumbing services. Though while they weren’t as big as many other businesses, they possessed a drive to deliver great services and quality results rarely seen in the industry. Before coming to us, they’d had some success with traditional marketing methods. However, they couldn’t reach the audience they wanted to and believed there was greater demand for the high-quality services they delivered. Our job was to get eyes on their website and their brand and see if that theory was true.
To launch things, we proposed a large-scale local SEO strategy, with a focus on long term, organic growth. This meant structuring the website in a way that we could gradually add more pages, services, and service locations without technical issues appearing, increasing ranking keywords.
Plumbing is an incredibly competitive space and we needed to get eyes on the business fast. With PPC we could target low hanging fruit – keywords with decent volume and little competition – to generate traffic and customers while search engine optimisation kicked in.
The final part of the puzzle was technical SEO. 24 Hour Melbourne Plumbers came to us with no website and no online presence. We created a plan to develop the reputation of their site using high-quality backlinks and other offsite activities.
Long-Term, Large Scale Local SEO Strategy
Highly Targeted PPC Advertising Campaign
Complete Website Design and Development
Technical SEO to Build Domain Reputation
In a time where most SEO agencies were promising short term contracts and fast returns, a long term strategy was exactly what 24 Hour Melbourne Plumbers needed to stand out in a competitive industry. Building from the ground up gave their website a strong SEO foundation, while PPC delivered the returns they needed to accelerate growth and make use of the traffic SEO was bringing.
Grow your business online with Xugar
Who are we? Xugar is your online presence manager.
We design innovative solutions for a fast-paced digital marketing world and help businesses grow beyond. We learn, create, innovate and design solutions that help you and your business do what you do best. We are committed to putting you in front of the right customers at the right time.
Xugar uses the latest technology to create marketing campaigns focused on innovation and growth. We design data-backed strategies to reach out and target the people who will resonate most with your message, helping you scale & grow your business effectively.
why choose xugar as your growth partner
Work with a team of passionate and skilled individuals who love see your business succeed & grow! We work hard to produce measurable results, so you can see growth in real-time. We believe in data and our strategies are backed by facts and figures, not impulse & emotion. You can rely on our team for support, with experts available to help every day.
We learn from everything we do, launching, testing, optimising and growing. Don’t waste any more time! We cut the fluff out and discuss what really matters.
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