
A New Website Built for Customers
Accord is one of Australia’s oldest manufacturers and importers of air vents, grilles and ventilation covers. Unfortunately, their website had been running for about as long as the business had and was in dire need of an update.
Despite ranking well, their website’s lack of UX optimisation and complicated structure was causing them to bleed conversions. We set out to fix that.
The Solution
Melbourne SEO Agency Xugar rebuilt Accord’s site from the ground up, redesigning it with a focus on ease of use for their customers, men and women in their 50s and 60s. This meant a fresh look and feel, a more professional structure, new payment method integrations, and UX improvements across the board. All while maintaining and building on Accord’s brand image.
In addition to this, we took a look at the site from a technical perspective, reorganising product categories and fixing the URL structure in preparation for an SEO campaign.
Full Website Rebuilt From the Ground Up
Complete Redesign of All Pages
Multiple Payment Integrations
The results
With our redesign, the site is far easier to navigate and use. Online sales have increased, increasing by an average of 20% per month. With the addition of new product and banner images the site really came to life, brought into the modern digital age.

Grow your business online with Xugar
We design innovative solutions for a fast-paced digital world and help businesses grow beyond. We learn, create, innovate and design solutions that help you and your business do what you do best. We are committed to putting you in front of the right customers at the right time.
Xugar uses the latest technology to create Digital Marketing campaigns focused on innovation and growth. We design data-backed strategies to reach out and target the people who will resonate most with your message, helping you scale & grow your business effectively.
We design innovative solutions for a fast-paced digital world and help businesses grow beyond. We learn, create, innovate and design solutions that help you and your business do what you do best. We are committed to putting you in front of the right customers at the right time.
Xugar uses the latest technology to create Digital Marketing campaigns focused on innovation and growth. We design data-backed strategies to reach out and target the people who will resonate most with your message, helping you scale & grow your business effectively.




















why choose xugar as your growth partner
Work with a team of passionate and skilled individuals who love see your business succeed & grow! We work hard to produce measurable results, so you can see growth in real-time. We believe in data and our strategies are backed by facts and figures, not impulse & emotion. You can rely on our team for support, with experts available to help every day.
We learn from everything we do, launching, testing, optimising and growing. Don’t waste any more time! We cut the fluff out and discuss what really matters.
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