eCommerce Unleashed with Technical SEO Optimisation
Through a comprehensive technical SEO audit we were able to uncover exactly what was causing issues on this website and optimise it for a 226% increase in revenue!
Exponential online growth
Increase in Conversion Rate
Increase in Revenue 2020 VS 2021
Revenue Generated in 9 Months
The Challenge that Flash Trend was facing
After a semi-successful initial SEO campaign, Flash Trend was getting some rankings but struggling to convert visitors into customers. Looking into it revealed a bounce rate of more than 70%, while an in-depth technical audit revealed a huge amount of issues with site structure, as well as problems with even basic SEO optimisation. Not only was this causing problems for their customers, but it was also putting a hard stop on their dreams of dominating the search rankings. It was time to reach the highs they were capable of.
Flash Trend had the capabilities but lacked the execution. We catalogued all the technical issues that plagued the site, the issues that were impacting user experience, and the places where SEO would have the greatest effect.
This involved creating a new SEO strategy that focused on bringing in more traffic. With several pages already ranking well, we focused on replicating the things that made those pages successful across the site.
We optimised top-level category pages, as well as key product pages for SEO, creating content that ensured Google would display it both in the SERP and as results in the shopping tab.
SEO for SERP and Google Shopping
This optimisation strategy worked even better than we expected, decreasing the average bounce rate by 52% (from 72% to 22%) and increasing revenue by 226% in the months following optimisation.
Grow your business online with Xugar
Who are we? Digital Agency Xugar is your online presence manager.
We design innovative solutions for a fast paced digital world, and help businesses grow beyond. We learn, create, innovate and design solutions that help you and your business do what you do best. We are committed to putting you in front of the right customers at the right time.
Xugar uses the latest technology to create marketing campaigns focused on innovation and growth. We design data-backed strategies to reach out and target the people who will resonate most with your message, helping you scale & grow your business effectively.
why choose xugar as your growth partner
Work with a team of passionate and skilled individuals who love see your business succeed & grow! We work hard to produce measurable results, so you can see growth in real-time. We believe in data and our strategies are backed by facts and figures, not impulse & emotion. You can rely on our team for support, with experts available to help every day.
We learn from everything we do, launching, testing, optimising and growing. Don’t waste any more time! We cut the fluff out and discuss what really matters.
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