
Connecting people and possibilities
From the moment they walked in the door, Office Choice knew what they wanted. Three new fresh website designs, one for each area of their business – general consumers, corporate consumers, and franchisees. As a large eCommerce business, they needed a comprehensive, customer-focused design that would support their business activities, give customers what they were looking for easily and improve conversions.
The Solution
Armed with user navigation and heatmap data and from Office Choice’s Hotjar account, we created three website designs. They were designed to take full advantage of the way customers navigated their website, and also how they weren’t navigating the site. We mapped out the way users navigated the website from the home page to the checkout and made sure there was nothing design-side that would trip them up. We also focused on making functionalities such as wish lists and the shopping cart easy to see.
The results
Working closely with Office Choice’s web development team, we were able to create a website design that met their specifications exactly, in just one round of feedback. Compare the designs and see the difference for yourself!

Grow your business online with Xugar
Who are we? Xugar is your online presence manager.
We design innovative solutions for a fast-paced digital marketing world and help businesses grow beyond. We learn, create, innovate and design solutions that help you and your business do what you do best. We are committed to putting you in front of the right customers at the right time.
Xugar SEO Agency uses the latest technology to create marketing campaigns focused on innovation and growth. We design data-backed strategies to reach out and target the people who will resonate most with your message, helping you scale & grow your business effectively.




















why choose xugar as your growth partner
Xugar Awards Agency helps drive new sales & revenue to grow your business in a way no one else can. We’re committed to your needs, working with you to execute strategies with complete transparency from start to finish.
Work with a team of passionate and skilled individuals who love see your business succeed & grow! We work hard to produce measurable results, so you can see growth in real-time. We believe in data and our strategies are backed by facts and figures, not impulse & emotion. You can rely on our team for support, with experts available to help every day.
We learn from everything we do, launching, testing, search engine optimisation and growing. Don’t waste any more time! We cut the fluff out and discuss what really matters.
Other success stories

Discover how Xugar created a custom-built WordPress platform for Melbourne Uni’s latest project.
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A complete website and brand image redesign saw Good Talent Media grow fast in brand new ways.
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Office Choice wanted three website designs for each area of their business, focused on conversions.
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