Integrated Digital Marketing Made This Bin Hire Business King

Discover how we used on-page and off-page SEO strategies to grow this business to hundreds of calls a month.

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Integrated marketing brought them to the top

As what was effectively a brand new bin hire business, Transformer Bin Hire needed to boost their leads, and fast. A comprehensive multi-channel digital marketing strategy combined with a hard-working team on both ends delivered incredible results in as little as 3 months.

Exponential online growth

267

Unique Leads Generated in The First 3 Months

242

Keywords Generating More Than 1k Visits Month

$1M

Revenue in The First 12 Months of the Campaign

The Challenge that Transformer Bin Hire was facing

Transformer Bin Hire came to us looking to boost growth for their new venture. They had just pivoted from scrap metal recycling to bin hire and were looking to bring in customers quickly. While they didn’t have an online presence, they were hard workers and passionate about growing their business. They were already running traditional ads locally with some success and offering a great service. What they needed was a boost to their online presence to push them over the top.

The Solution

Through comprehensive competitor analysis, we discovered that local competition online in their niche was sparse. We decided to target high-value keywords with outstanding content, focusing first on the local area then filling the gaps with long-tail keywords. To beat the competition for conversions, we went deep into the informative route. Put simply, we looked at the questions customers were asking and answered them far better than the competition.

When combined with a PPC advertising strategy, we could direct traffic to the website for keywords even as we were still building rankings. The business name quickly became associated with the services offered, boosting the performance of our e-commerce SEO pages even further. We were outdoing competitors’ efforts at every step of the way, giving customers an online experience that was second to none.

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Targeting Gaps in Competitor Strategies with High-Quality Content

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Built a Better Website to Deliver a Superior Customer Experience

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Boosted Website Traffic and Conversions Early Through PPC Ads

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Expanded into Surrounding Areas Using Finely Tailored Local SEO

The results

This combination strategy worked even better than we thought it would. In fact, the challenge quickly changed from bringing in new enquiries to working out how to scale the campaign and website to keep up with business growth. While the first month saw 15 enquiries, the second brought in 178 and only increased from there. 12 months later the website was bringing in 800 to 1000 enquiries per month, with more than 16193 enquiries logged over 2 years. For Transformer Bin Hire that meant 400 new bins, 4 trucks, and a brand new office building. A stellar success!

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Grow your business online with Xugar

Who are we? Melbourne SEO Agency Xugar is your online presence manager.

We design innovative solutions for a fast paced digital world, and help businesses grow beyond. We learn, create, innovate and design solutions that help you and your business do what you do best. We are committed to putting you in front of the right customers at the right time.

Xugar uses the latest technology to create marketing campaigns focused on innovation and growth. We design data-backed strategies to reach out and target the people who will resonate most with your message, helping you scale & grow your business effectively.

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why choose xugar as your growth partner

Xugar helps drive new sales & revenue to grow your business in a way no one else can. We’re committed to your needs, working with you to execute strategies with complete transparency from start to finish.

Work with a team of passionate and skilled individuals who love see your business succeed & grow! We work hard to produce measurable results, so you can see growth in real-time. We believe in data and our strategies are backed by facts and figures, not impulse & emotion. You can rely on our team for support, with experts available to help every day.

We learn from everything we do, launching, testing, optimising and growing. Don’t waste any more time! We cut the fluff out and discuss what really matters.

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We work with
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xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610


×
xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610


×
xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610