Keyword Research is the foundation of any SEO campaign.
You want to ensure that you choose the right keywords for your campaign to ensure the best results possible!
With so many choices of keyword combinations, here are a few steps to take to ensure that you are targeting the best keywords possible!
Discovering Your Audience
First we begin by discovering your audience and what they are searching for. This allows us to find out what will be the best keywords for your business, in order to receive the highest amount of quality leads from your website, and to convert those leads into valuable customers. If you don’t know what your audience is searching, it takes longer and is by consequence, more difficult to target them.
Once we have a clear understanding about what your business does, we conduct a SWOT analysis. This is a common marketing practice in which we discover your business’s Strengths, Weaknesses, Market Opportunities and Possible Threats.
This allows us to tailor targeted keywords to what your audience is actually searching for, and market your products and services efficiently.
Choosing the Best Keywords
Now that we have a clear understanding of your business, we proceed in researching keywords in a few different steps to choose the best possible keywords.
Firstly, we assess your current digital presence. This includes your current keyword rankings, backlinks and overall digital authenticity.
Then we compare your website performance against your competitors’. How are they performing? How are they gaining traffic? What keywords are they ranking for?
Finally, it is the time for some exciting stuff. We brainstorm for any keywords which could benefit your business; New combinations of products and services with clean geographic or buying intent.
Most Digital Marketing agencies focus on a high Monthly Search Volume, also called MSV, but this isn’t always the best solution.
For example, if you run a dentist cabinet in Perth who focuses on urgent patients with damaged teeth. The keyword “dentist” has 10 thousand searches across Australia. This isn’t the best keyword choice as it is too vague. As we want to target the best potential customers possible. “emergency dentist perth” better aligns with your business’s unique value proposition.
Keyword intent is the most important aspect of choosing the right keywords for your products and services!