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First of all, we need to understand how important setting up a Google My Business account is! For local SEO purposes, having such a profile is crucial. Being completely free and very easy to set up, anyone has the ability to do so. Google My Business, according to SEO experts, is the first step to get your business, products or services out there in the digital world.

It will enable prospects to find you when conducting simple queries related to what you do. For small businesses either struggling or thriving, acquiring and getting found by new customers can be a tough challenge.

So why not starting now and follow this easy tutorial?

Step 1: what is Google My Business? 

How much does it cost to put my business on Google?

GmB (Google my Business) is a free tool for any business, organisation or company to show and manage their online presence.

By giving general information such as business name, address, phone number, logo, opening hours, description of services, photographs… it will considerably help your SEO efforts locally. Your business website and phone number is just one query and a click away from your prospects!

Let’s take a simple example. You are having plumbing issues and looking for an emergency repair. Nowadays, anyone would simply get on Google and type in queries such as “emergency plumber Melbourne”, “24/7 plumber”, …

On top of the results, Google would show you relevant local results.

As a user, this is incredible to have access to what we are searching for so quickly.

As a business owner, this is incredibly powerful to be able to leverage and acquire opportunities on a daily basis with such a simple listing.

Let’s now dive into the subject!

Step 2: How to list my business on Google? How do I register my business on Google Maps

Let’s take an example to show how it can be done. Imagining I am a business owner providing Melbourne with concrete grinding services.

Step 1. Once on the Google My Business page, click on “Start Now”.

Step 2. Type in your Business name, and click on “Next”.

Step 3. Fill in the information about your location. If you do not have an offline store or do not wish to show your business address, you have the options to do so by selecting “I deliver Goods and services to my customers” and “Hide my address”. It is particularly relevant for tradesmen and home  delivering services. Click on “Next”.
TIP: You can use your home address and hide it from being revealed for more privacy. To show your business on Google Maps, you need to list the full address

Step 4. If you have ticked “Delivery to customers” option, it will then ask you the area you deliver to, select the appropriate option for your business and click “Next” once again.

Step 5. You now need to select your Business category. It will automatically propose your solutions.

TIP: If you are still unsure about what to select, look for a competitor who already has a Google My Business listing and check the category used.

Step 6. Next step is optional but highly recommended. The main use of Google listing, get your customers to find you and how else can it be than by providing your phone number and website URL.

Step 7. Next options are about Google verifications, totally up to you if you want to receive Google My Business listing updates!

Your account is now created! However, a single additional step is required.

Step 3: How to Verify My Business?

To avoid Spams and non-existing business listing, Google procedure requires you to verify your business by sending an actual postcard by old-fashioned mail. it takes 2 to 3 weeks before being able to finish up this step. you can verify later if you want but your listing will not be shown until it has been verified.

Once verified, your listing will show as below.

Let’s now come back in two weeks and check how to update your listing providing the right information! Or you can also get the latest SEO updates here!

If this article helped you, feel free to contact us for a detailed discussion about your business online.