Monthly Search Volume:
The total number of searches conducted for a particular keyword or set of keywords within a given month.
Average Ranking:
The website's average ranking position in Google's search engine results page for the keyword. Based on this ranking, we can estimate how many of the monthly searchers click on the website and become traffic.
Conversion Rate:
It is the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a service, out of the total number of visitors. Conventional wisdom says that a good conversion rate is somewhere around 2% to 5%.
%
Average Order Value:
Average Order Value is the average amount of money spent each time a customer places an order. It's calculated by dividing the total revenue by the number of orders.
$

Traffic

1

Revenue

$

3

*Disclaimer

All calculations involving traffic, average click-through rate (CTR), and revenue are based on estimations. Traffic is calculated by multiplying volume by average CTR, as determined by following data . Revenue is derived from multiplying monthly traffic by conversion rate and average order value. Please note that these numbers are approximate and represent a best estimate.

How do I increase my SEO ROI?