Google’s New Save Button for Local Events in Google Search is Here

Sagar Sethi

02/12/2022

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Google announced its plan to roll out the Local Events Save option in Google earlier this year in July 26, 2018. This option would allow you to search events near you and save it so that you can plan and share with others easily.

They’ve also redesigned and introduced a new way to look for events earlier in May 10, 2018. If you want to look for some events or functions nearby, you can just go to the Google App and search for “Events near me” or “Festivals near me”.

So What does it mean for Event Organisers?

It’s a great chance for Event Organisers to ensure that their events are delivered more often and in a better position in Google. With Google bringing up the Save Option and view more option for events directly in Google, it’s time for organisers to ensure that they take advantage of Google events schema to improve their SEO rankings.

How to get Events Featured in Google through Events Schema?

As Google says here, “Mark up your organized events so that users can discover events through Google Search results and other Google products like Google Maps”, you’ll have to ensure that you have marked your events structure with the schema markup or structured data.

You can mark your events with either JSON or by Data Highlighting from Google Webmaster. A full tutorial for Event markup will be available on our blog soon.

If you need any immediate help, feel free to reach out to us by email or call. We are a leading web design & digital agency in generating leads for business!

About the Author

Sagar Sethi

Sagar Sethi is a digital marketing entrepreneur and strategist based in Melbourne, Australia, and the founder of Xugar, a full-service digital marketing agency. With over a decade of experience, he helps businesses achieve scalable growth through data-driven SEO, paid media, and integrated digital strategies.

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Known for his results-focused approach, Sagar combines strategic thinking with hands-on execution to deliver measurable business outcomes. He is also the host of The Xweet Spot podcast and an active mentor, supporting startups and initiatives that create meaningful impact.

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