SEO - Search engine optimization is the process of optimising your website so as to achieve higher ranking in search engines like Google therefore getting more people to website leading to generation of more sales/revenue for your business.
SEO is a complex process and involves doing a number of different things like keyword research, optimising URL structure, building backlinks, implementing schema on pages and a lot more - seems confusing, hire SEO experts from Xugar to help you with all this and scale your business.
Imagine a race for search engine results. Keywords are the tracks you run on, and ranking is your finishing position. The higher you rank (closer to the top), the more people see your website (like cheering crowds!).
Choose good keywords (the fastest tracks) and optimise your website (wear running shoes!) to climb the rankings and win the race for traffic!
Think of your website like a bakery. Organic traffic? People smelling your delicious treats and wandering in for a taste, no flyers or ads needed.
They found you through search engines because your "bakery skills" (SEO) are top-notch! The better you bake (content), the higher your ranking (search results), and the more customers (visitors) you get, all organically!
Imagine Google ranks websites like a restaurant host. Slow pages make people wait (bounce), so they get seated later (lower ranking). Fast pages? Speedy service!
You get a prime table (higher ranking) and keep customers happy (good engagement). Page speed is your SEO secret weapon to impress both Google and visitors. Optimise it like your kitchen - speed it up, keep it fresh, and everyone will be coming back for more!
For tracking SEO performance a number of tools are available out there in the market but out of all those most useful ones are Google Search Console, Google Analytics 4 (GA4) and SemRush.
Search console helps you to track how your pages are performing in Google Search while GA4 provides information about users - like how much time people are spending on your website pages.
On the other hand, SemRush is a third party tool which can be used for keeping an eye on SEO performance of your business competitors and position your SEO strategy accordingly to capture more of your potential customers' market.
Xugar is your online presence manager, we use the latest technologies to create marketing campaigns focused on innovation and growth. We have helped a number of businesses to scale and grow - our local SEO strategies combined with our SEO analytics expertise helped 24 Hour Melbourne Plumbers get more than 912 calls every month.
We provide a simple & easy to understand SEO analytics dashboard to our clients, not only that every month our experts jump on calls with clients to help them understand last month’s SEO numbers.
Also we provide a specific & unique dashboard tailored according to your needs and you can access it anytime, you like.
