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PPC Agency

We’re a ‘one-stop’ shop for all your ads campaigns

If you’ve ever worked with a PPC Agency or tried to run an ad campaign, you know how daunting it can be. With customisation options for every feature, understanding how to set up a new campaign, let alone run one, can be a real chore.
While a great campaign can get you the results you’re looking for, and put you above the competition, actually setting up a campaign that works can be a monumental task. It can be easy to get lost in the system and set up a campaign that wastes your time and money. That’s where we come in. Our PPC agency team in Melbourne can plan create and optimise a Google Ads campaign that will shoot your business to the top of the charts.

Our Ads Strategies

Tailored for your business

Choose one of our advertising strategies and get it tailored to meet your needs. Google advertising is a powerful tool if used correctly, and getting the best results requires the best strategies. Combine Google advertising with SEO or a social media campaign to focus on rank boosting or brand awareness. Or for best results, use remarketing and manipulate exposure to drive traffic. We’ll smash the boundaries of what you thought was possible with online advertising. Select the best PPC agency in Melbourne. Call us today!

Google Ads

The most widely used, & the most powerful option for search engine advertising. Get a custom keyword search targeted campaign and put your brand right at the center of the action.

Google Shopping

Target browsing consumers directly with Google Shopping Ads that show off your product and prestige. Get Shopping ads for your Ecommerce store and blow away your competition.

Display Ads

Target the right customers directly on their favorite sites and grab attention with highly targeted Google Display Advertising. With options for keyword, niche, topic, interest targeting and more.


Remarketing is a huge part of modern advertising, and crucial for brand awareness. It’s a second chance to advertise, and one of the best ways to get value for your advertising money. 

Pay Less, Convert More

Worried about paying for clicks that don’t turn into sales? With highly targeted campaigns you don’t have to. According to the stats, 70%-80% of customers are already ready to buy when searching for a product. We target those customers, instantly connecting you with them to get the highest return on investment.

We understand consumers. From the beginning, every part of your campaign is researched and optimised. Grab attention with a killer keyword combo and guide customers down the funnel with gorgeous landing pages designed to convert. Using action language and emotional triggers we speak directly to your customers, writing copy that draws the attention of the right crowd. And for an even more specific approach, target by demographic, age and even location to draw specific niches and branch into new markets.

Real Time Metrics

Campaigns that are run with results in mind let you target the things that matter. Optimized for lead generation, sales, brand awareness and more. Monitor your ads in real time and see every data point, including clicks, pageviews and conversion rates. We fine tune your ads on the fly, changing settings for keywords, targeting, ad type and more over the course of your campaign. Get the best possible strategy and reach more of the right customers.

We Ensure That The Price Is Right

Google Ads work on a bidding system, meaning you only pay as much as you’re willing to for a click. Our tried and tested bidding strategy gets you only quality leads, at the best prices for your campaign.

You get the final say when it comes to cost. Raise your budget, lower your bid price and start and stop campaigns at any time. Take control of your leads online, and let us handle the conversions.


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PPC Campaigns

That produce real results.

A Successful pay per click advertising campaign requires a strategic insight to your business goals. We’re a data-oriented Google Ads Agency & believe our success runs parallel to your’s.
Everything we do is driven by data with a focus on conversions. Every business is unique and so is our approach. Instead of using a cookie cutter approach to create a paid ads campaign, we create bespoke, data driven campaigns that are set out the perform from day 1. Whether you need to increase your sales online on a eCommerce store or generate leads & phone calls, a well-structured PPC campaign can help you achieve your business goals.


Got questions? We’ve got the answers. Here are the most common questions our clients ask us. Hungry for more? Shoot us a message today and we’ll be able to help you out!

What is PPC advertising?

Pay Per Click (PPC) advertising is a form of online advertising where advertisers pay to have their ads displayed on a publisher’s website. Advertisers only pay when their ad is clicked on by a user, which is where the PPC comes from. If you’re running PPC ads, you’re paying every time someone clicks your ad.

What are the advantages and disadvantages of PPC?


  • You can get traffic to your site quickly
  • If your ads aren’t getting clicks, you don’t pay anything
  • PPC is flexible and you can change your budget at any time
  • You can target specific demographics with PPC ads
  • You can track the performance of your PPC campaigns easily


  • PPC can be expensive, depending on your industry and keywords
  • Your ads might not be shown at all if you don’t bid enough
  • You need to constantly monitor your PPC campaigns to make sure they’re performing well

What are some common mistakes people make with PPC?

The biggest mistake you can make with PPC is putting together a great ad with no follow-up. If people are clicking your ad, you’re being charged for each click. And if those clicks are going to a broken landing page or not being followed up on, all you’re doing is burning money. While $2 a click might not seem like a huge amount, when you’re seeing 200-500 clicks a day it can add up quickly!

Other common mistakes include:

  • Not bidding enough on keywords
  • Not targeting specific demographics
  • Not monitoring campaigns regularly
  • Not changing their budget as needed
  • Not using negative keywords

Is PPC advertising worth it?

When set up correctly PPC ads are 100% worth it. They are a fantastic way to drive targeted traffic to your website and generate leads and sales.

PPC ads can be very expensive, but they don’t have to be. You can start with a small budget and increase it as you see results. And if you’re smart about your keyword targeting, you can get a lot of bang for your buck.

They’re incredibly easy to test when you know how, so you can quickly optimise and generate better results consistently. In the best possible scenario, you can achieve huge returns on your investment in just a few weeks!

Is display advertising PPC?

Yes, display advertising is a form of PPC advertising. With display ads, you pay to have your ad displayed on websites, apps, and other platforms. The price you pay is based on either the number of times your ad is shown ( impressions) or the number of clicks it receives.

What is Google PPC advertising?

Google PPC advertising is a form of PPC advertising that allows you to place ads on Google’s search results pages and and its partner websites. Google Ads is the most popular form of Google PPC advertising, letting you put your ads at the top of the search engine results page right above other websites. It makes your ads look natural, ensuring users can find them easily while not immediately tuning out to your advertising.

What does CPC stand for?

CPC stands for Cost Per Click, and it’s the amount you pay every time someone clicks on your ad. The CPC can vary depending on the competitiveness of your keywords/industry, your location, and other factors.

Where can I show PPC ads?

Most websites online support PPC ads, especially through the Google Display Network. Most people place display ads in search engines directly, as these results are often the most relevant to the user. Social media platforms, such as Facebook and LinkedIn, also support PPC ads.

How does PPC advertising work?

PPC advertising is a form of online marketing in which advertisers display ads on websites and pay the website owner each time their ad is clicked. This allows businesses to reach potential customers who are already interested in what they have to offer, in the moment and at the best time to advertise to them.

It works by targeting specific keywords and terms being searched by people at specific times. When the term is searched, the ad is displayed at the top (ideally with an offer!) to take advantage of the user’s intent. Used properly it’s one of the most powerful tools to make sales online fast.

How much does PPC advertising cost?

PPC advertising costs can vary depending on a number of factors, including the competitiveness of the keywords you’re bidding on, the size of your ad budget, and the effectiveness of your ad campaign. You set the terms yourself, meaning you can pay as much or as little as you want. Of course, this will affect how effective your ads are and how many people see them, but you will be able to stick within a budget.

What is the difference between Google ads and PPC?

Google Ads are a type of PPC advertising. PPC stands for pay-per-click, meaning you only pay when someone clicks on your ad. Google Ads are the most popular form of PPC advertising, but there are other platforms you can use as well, such as Bing Ads and Facebook Ads.

Ready to start?

If you’re interested in real results such & as sales, calls, and conversions, we’re the right company for you. We don’t believe in jargon and vanity metrics such as position & impressions. PPC campaigns require data-driven, strategic approach. The ads need to align with your business & goals both short & long term.

We create effective ads campaign, improve conversions on your landing pages and follow an iterative process that keeps improving. SEM or Search Engine Marketing can provide excellent short-term results. If used properly, SEM campaigns can deliver high growth!

If you’re ready to take your digital marketing to the next level or ready to scale your PPC campaign, get in touch with one of our experts today!

xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610

xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610

xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610