1300 565 610

1300 565 610

SEO Agency Melbourne


Discover exactly what SEO services you need to generate leads, boost revenue, and devour the competition!

Claim your FREE 30-minute strategy session today.

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Rated 5 stars across 100+ Google reviews!

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Rated 5 stars across 100+ Google reviews!


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We work closely with you to understand your industry, your needs and goals, and your vision for your business, achieving results that make a real impact on your bottom line.

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We’ve opened up our system to give you full access to the facts and figures. Log in and see how your campaign is tracking in real-time, with just a few clicks.

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Work with some of Australia’s leading digital marketers, design specialists and content writers to give yourself an edge over the competition.


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And these are just naming a handful!


tried and tested seo strategies

Experienced Team

When it comes to SEO, Google’s the name of the game, and you need to know how to play. Luckily for you, our SEO experts have it under control. With ranking algorithms constantly updating and the rules changing every other day, you need someone who can ride the wave and work out exactly what to change to keep you on top. Our team has a tight leash on every one of Google’s 200+ ranking factors and knows how search engines work. We’ve as well as the skills to pull them into line and make search engines work for your business. If anyone can help you conquer your online competition, it’s us!

Work with some of Australia’s leading Search Engine Optimisation experts, design specialists, content and copywriters to give yourself an edge over the competition and see gains far beyond what you thought was possible. Our team is here to help, and with us on your side we can be an unstoppable digital marketing force!

Real Results for your Business

Our SEO services are personalised to meet the individual needs of each of our clients. From the beginning of your campaign, we work closely with you to understand your business and industry, your needs and goals, your vision for your business, and anything else that can help us deliver a tailored, results-getting Search Engine Optimisation campaign. While rankings and clicks are nice, those metrics aren’t going to pay the bills. And when it comes down to it, only an SEO strategy designed to sell to your customers is going to get you tangible results.

Through comprehensive analysis, we look at all the things that we need to change to improve your rankings and start making you money. We’re not in the business of mediocre results. If you’re committed to growing your business, we are too, and our SEO specialists won’t accept anything less than the first page. In fact, on the rare chance we can’t keep our promises, we’ll continue working on your SEO for FREE until we’ve achieved what we set out to do.

Transparent Reporting

The digital marketing landscape is changing. Your website is more important than ever before and people just like you are becoming educated on what this means for them and their business. It’s for this reason we’ve opened up our books to give you full access to the facts and figures. With real-time rank tracking through our in-house reporting solution, you can see exactly how your website is performing at any given time. It’s also how we keep up to date with the latest changes and optimise your campaign on the fly as needed.

Gone are the days of giving your money to a digital marketing agency and hoping for the best. We’re partners here, and that means providing greater insight into your business. This way, you’re never left in the lurch, and our team can get the information they need from you to make your campaign perform at its absolute best.

Advanced strategies

All our campaigns are powered by the most advanced SEO techniques available. We sit on the cutting edge of SEO, creating innovative new solutions and utilising tried and tested techniques to create comprehensive strategies with nothing left to chance. It’s these same tailored strategies that netted one of our clients a 413% increase in leads, and another 495% in orders!

Of course, nothing happens without you. The more input you give, the better we can optimise and tailor our strategies and the better the results. Discuss your needs with our team and we’ll work hard to understand your business. With more insight into your business and industry, our team can even alert you to additional opportunities for growth online.


Finely Tuned, Results-Driven SEO Strategies

Xugar, SEO Agency Melbourne, partners with you to provide you with a finely tuned SEO campaign tailored to your needs. We target ready-to-buy customers with killer copy, maximising conversions and sending your revenue to new heights!

Search Engine Optimisation is all about getting what you have to say in front of the people that want to hear it. And when you combine the right customer with the perfect hook, the sky is the limit. All the new visitors to your site suddenly want what you’re selling! Not through some kind of magic though. These customers always wanted what you were selling, and now they can find you easier than ever!

Our 360° SEO strategies tackle the three main parts of your customer’s journey:

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Get Found on Google


Impress With Your Website

Write Up a Sale

When you’re trying to stand out from the competition, content is a core piece of the puzzle. We work to understand your business and industry, then write to match what Google expects and what your customers need to hear. We embed your business’ voice and USP into everything we write and follow up with copywriting tactics that are guaranteed to grab attention.


Many of our clients have achieved incredible results. Check out the facts and figures and see for yourself!

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Xugar is powered by our clients and driven by their success. Here’s what they have to say about our services!

Kingston Funerals


Great experience with xugars approach and professionalism. Very excited with their enthusiasm in helping us improve our business. We have found the whole team helpful in every way and love the way the xugar team explain what they are doing in layman's terms. Look forward to the future.

Carolina Vera


Excellent team! Dorian, Amshu and Aaron always available to fix any issue or concern, they know their stuff! They helped me to Improving ranking, traffic & Sales! We keep improving weekly, keep the good work! SEO & Google ads service highly recommend!

Mawien Ariik


A great company that keeps to their promise and commitment. Thank you Xugar for your professionalism and seamless experience in dealing with you. | would recommend you to family and friends.

Geoff Gravenall


We've been using Xugar for our SEO work for a number of years now. Dorian and the team have been fantastic. Dorian’s attention to detail and understanding of our business is first class. Always a pleasure dealing with the team at Xugar.

Allie Liz


We have been working with Xugar for a few months now with our SEO and google ads services and we are extremely happy with what they provide. The whole team are very professional and responsive. Not only they response to our requests in a timely manner, they always go above and beyond to make sure we are looked after.

Noah Maia


I 100% recommend Xugar. They take care of our website and SEO and | couldn't be more happy with the results. The team is always very professional, supportive, organised and quick. We've been with Xugar for almost 2 years, and will continue for many more..

Shantee Sig


Excellent service from the team! We started off with Adwords and now after 6 months our SEO brings in 10 times more than the Adwords campaign at a fraction of the cost!

Onur Camurbuken


Can't recommend the crew at Xugar enough. They have helped our business grow online immensely with special thanks to Dorian as he is very knowledgeable and thorough with his approach and execution of his work. Highly advise anybody looking for online growth to deal with the team at Xugar.

Thomas Kennedy


We get consistent flow of new leads and enquiries every day. | started working with Xugar 6 months ago. After the 3 months we started seeing some traction. | highly recommend them because | have seen how it has changed my business.Much appreciated!

Pizza Farro


Amazing company to work with!! The Xugar team has made great effort to provide a high-quality service!! They are very professional and responsive. It is a real pleasure working with them. We can only recommend them!

Olivia Moller


All the team at Xugar have gone beyond my expectations. They each make it their duty to have a full understanding of your business. Jimmy's content knowledge was amazing. Dorian is a great project manager. Best change I've made.

Geoff Gravenall


We've been using Xugar for our SEO work for a number of years now. Dorian and the team have been fantastic. Dorian’s attention to detail and understanding of our business is first class. Always a pleasure dealing with the team at Xugar.

Nicholas Tama


They really put actual time and effort to get the results. Xugar is a classy business with a huge bang for your buck. They are definitely not like other companies who will just sign me up on a cheap price but later on I never got any ROI.

Lyn B


Got the team at Xugar to help me with an Adwords campaign for my beauty salon. Dorian was extremely informative and precise in setting it up and always keep us posted on the project progress. I’m happy with the result and have seen great ROI from it! Thanks again!


As a leading digital marketing agency, Xugar offers a range of SEO services.


Offering a wide selection of built-in tools, BigCommerce is a popular online shopping platform as an all-in-one ecommerce website platform. Xugar can design and develop your BigCommerce site, ensuring all integrations work together as seamlessly as possible for ease of use for you and your customers. Learn more


With regular updates, cloud support, native B2B and B2C tools, content management systems and global tax, currency and language support, Magento is a feature rich eCommerce platform used by businesses around the globe. Learn more


As one of the most prominent players in the e-commerce game, Shopify is a popular choice for an eComm platform. It has over 1 million stores globally. If you think Shopify is a good platform for your online store, speak with our team at Xugar; we’re highly experienced with this ecommerce platform. Learn more



WordPress is the most used content management system in the world. WooCommerce is WordPress’s eCommerce plugin allowing retail businesses to add an online shop to their website. Xugar’s e-commerce team are well-versed in all things WordPress, including WooCommerce. Learn more


Local SEO


Google My Business Optimisation

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eCommerce SEO


National SEO


National SEO

For companies already operating on a national level or businesses looking to take that next big step, National SEO is the strategy for you. Reach new horizons, and customers, with Xugar’s National SEO in Australia Learn more

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eCommerce SEO

Hit new highs and smash revenue targets with a custom eCommerce SEO strategy. With eCommerce SEO experts on board, we can grow your online business and attract the right customers. Learn more


Google My Business Optimisation

If you operate local, Google My Business optimisation is essential. Xugar can help you hit the top of the map listings and attract more local customers to your business. Learn more


Local SEO

Local SEO is what helps small businesses compete online, by targeting ready to buy customers in your area. Dominate your local search listings with our Local SEO Services and location-based SEO! Learn more


National SEO

For companies already operating on a national level or businesses looking to take that next big step, National SEO is the strategy for you. Reach new horizons, and customers, with Xugar’s National SEO in Australia Learn more

shopping cart

eCommerce SEO

Hit new highs and smash revenue targets with a custom eCommerce SEO strategy. With eCommerce SEO experts on board, we can grow your online business and attract the right customers. Learn more


Google My Business Optimisation

If you operate local, Google My Business optimisation is essential. Xugar can help you hit the top of the map listings and attract more local customers to your business. Learn more


Local SEO

Local SEO is what helps small businesses compete online, by targeting ready to buy customers in your area. Dominate your local search listings with our Local SEO Services and location-based SEO! Learn more



An SEO agency you can trust

Our transparent reporting system gives you complete clarity into how your campaign is performing. If something needs to be changed and tested, we’ll get back to the drawing board. And when you see success, you’ll be the first to know! Our team is here when you need us to be, ready to help at any time.

A better business without the risk

You’ve got your money in the right place. SEO shouldn’t be a gamble, and when you test everything, it isn’t. We’re constantly learning, from the successes and the failures, to ensure we know what to do and can consistently deliver incredible results for our clients. We don’t mess around and will always talk to you straight. With goals in place from the start, you know where you’re headed right from the beginning. Once you see what can be achieved with organic traffic you’ll never want to go back!

Results delivered on time, every time

You can be sure you’ll get results with us. We guarantee results for all our clients, with all our campaigns designed around achievable outcomes and tailored goals to make you money and grow your business. And if we don’t achieve those goals on time, we’ll for free until we do. Guaranteed.

Grow with support from the experts

Digital marketing is a big and wild world, which is why we’ll be by your side to make sure you know what you’re getting into and can achieve the results you’re looking for. If you’re working hard, we’re working hard, developing and implementing strategies that boost your bottom line and ensure we’re heading in the right direction for success.


Talk to us!

We’re all about giving you the support you and your business need to flourish online.

For advice on how to get your business growing, and want to get started creating a seriously good eCommerce web presence, talk to our growth specialists today. We’re experts when it comes to increasing sales and maximising your ROI.



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We still promise not to send you spam and keep your data safe!
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Got questions? We’ve got the answers. Here are the most common questions our clients ask us. Hungry for more? Shoot us a message today and we’ll be able to help you out!

How much does SEO Cost?

SEO prices can change a huge amount depending on how much you want to spend on it. Most agencies will charge based on the amount of work your website needs and the scope of your campaign. However, there are a wide range of other factors that affect this including whether you’ve had SEO done before, the amount or difficulty of the keywords, the competitiveness of your industry and more. A good rule of thumb is the longer the SEO work is going to take, the more you can expect to pay.

We tailor our strategies to each of our client’s needs, meaning you get a campaign that fits your needs and budget. This means we can get you good results regardless of how much you’re paying. While paying more will often get you results faster, as your agency has more resources to work with, we work out which activities will get you the best results for your situation to achieve results faster and within your budget.

Generally, you can expect to pay between 500 and a few thousand monthly for an SEO campaign, depending on the scope. Any less than that and your agency isn’t going to have the resources and you’ll end up wasting your money. And if you’re paying significantly more you may be overpaying, unless you’re a large company that needs a huge SEO campaign. If you’re thinking about getting SEO but not sure if you have the budget, we usually recommend our clients get three months of SEO and see where they end up. Three months is the minimum amount of time it’s going to take for you to see results and a good indicator of whether Melbourne SEO is right for you.

Have you worked with similar businesses in my industry?

Xugar has worked with businesses in a wide range of industries, from legal, education, and eCommerce, to agriculture, chemical processing, plumbing and more. If you’re wondering whether we understand your industry and can deliver the results you’re looking for, talk to our team today. We can almost guarantee we’ve worked with a business in your industry or a similar one. We have the expertise to understand your needs and work out what your business needs to succeed online.

Because all our campaigns are tailored, we need to have an in-depth understanding of our clients markets and industries. We use this insight to choose keywords that are relevant to your services and your goals and engage in activities that will make the most impact for your SEO.

When it comes down to it, SEO is focused online. This means your competition, the things you have to offer, and the information you provide on your website all have to consider the online environment. Rather than your local area, your competition becomes the websites ranking for the keywords you’re targeting, whether they’re your direct competitors in your industry or not. Additionally, the content on your website has to be tailored to the expectations of the people who are searching the keywords. While we understand Google and SEO well and can achieve results by catering to search engines, having a thorough understanding of your business and industry allows us to achieve the best possible results.

Our initial 360 degree SEO audit allows us to gain a greater understanding of your business, market positioning, competition, your website and much more. It’s what helps us develop comprehensive SEO campaigns and achieve the kinds of results we do. Sit down with one of our SEO managers today and we’ll discuss your needs with you and work out exactly what you’re looking to achieve and what we have to do to get you the results you’re looking for.

How long have you been offering SEO?

Xugar, as a leading SEO agency, has been offering SEO services since 2017. We’ve come a long way since starting, developing our services and helping hundreds of businesses find success online. We’re constantly growing, bringing on more team members and expanding our services to provide better and more comprehensive campaigns for our clients. We’ve delivered incredible results for many of our clients over the years and have clients who have been with us since the start.

While we may not be as big as some of the larger SEO agencies, we can provide more personalised services as a result. Our team of talented SEO campaign managers, content and copy writers, PPC experts, designers and more work with our clients to help achieve the best possible results.

All our campaigns are founded on the philosophy of long term growth. We design them to achieve both short term and long term goals, and implement processes and strategies that will continue to generate results well into the future. It’s how we’ve delivered ongoing value for our clients over the last 4 years. We aim to give you the highest ROI and value for your money.

The last few years have been a wild ride, with incredible success both for our clients and for Xugar SEO Agency. Our efforts have seen us recognised by 9 News, Daily Mail, Forbes, Herald Sun, SBS, The Australian and more, and ranking page one for many of the most competitive SEO keywords. If you’re looking for an SEO company backed by real results, you can rest assured you’re in good hands with Xugar SEO Agency.

How long does SEO take to start working?

SEO usually doesn’t take long to start working, but it can take a while to see results. While our efforts will have an immediate impact on your business and website, it can take months, or even a year before you see tangible results. On average, it takes our clients about 3 months to start seeing results, and these results only increase over time.

There are a lot of factors that can affect the time it takes to get results with SEO. Things like the age of your website, the history of your URL, the quality of backlinks, website structure, page structure and more can all affect the effectiveness of SEO. We’ll always let you know before we start SEO with you if there’s any negative SEO on your website and if this will affect the time it takes to get ranking.

If you’re looking to do SEO because you can see other people’s rankings shooting up incredibly quickly, it’s important to remember that results like this aren’t natural. SEO is, by design, a long-term strategy. If someone’s rankings are being boosted like this, there’s a good chance their agency is using “black hat” SEO techniques. These kinds of strategies are banned by Google and heavily penalised, meaning that once Google’s systems detect this kind of SEO the website will be punished and their URL will become basically useless, sent right to the bottom of the search rankings.

With an experienced SEO agency like Xugar as your partner you can achieve sustainable growth and long-term results that are far better for your business in the long-run. If you’re doing SEO for the first time, we recommend getting SEO for 3-12 months, as this will guarantee you see some results and give you a good foundation to build on in the future. The fundamentals of SEO include building the reputation of your website to show Google that it’s a valuable resource for users. If you’re wondering what this would look like for your business, contact our experts today and let us show you!

How much time will you spend working on my campaign?

We spend as much time as we can working on our client’s campaigns, but when it comes down to it we can only spend as much time as we have the money for. While we would love to spend all our time working on every client’s campaign, we don’t have unlimited time.

To make sure each of our clients get the best possible value for their money, we choose the activities that are going to get you the best results for your budget. This means setting smart goals at the start of your campaign and working out how we can implement SEO intelligently, maximising the value of our time and your budget. The higher your budget, the more time we can put into your campaign.

We work closely with all of our clients to understand your needs. If there are things you need done that are outside of your campaign but are simple for us to do, like managing your domain name, changing images on your website, or optimising content on your about us page, we can usually take care of it for you. In the end, we’re here to help! Our team is available when you need us to answer your questions and make sure you’re getting the most out of our services, both for your business and for SEO.

What other services do you offer?

Xugar offers a wide range of other search engine marketing and paid ads services, including PPC advertising, social media advertising and management, web design and development and more. If you’re looking for a comprehensive digital marketing strategy, talk to our team today.

Where did the name Xugar come from?

Xugar was started to fill a gap in the SEO industry market, one that desperately needed to be fixed. When xugar started, many SEO agencies were running “churn and burn” operations. This meant their entire goal was to quickly sign clients into contracts at incredibly cheap prices and then do the bare minimum work and pocket the money. Unfortunately, it was a strategy that worked, at the cost of the reputation of the entire SEO industry. Xugar set out to change that. We started with a foundation of the four main pillars of our business, the four things we believed most important for SEO. These were Technology, Marketing, People, and Businesses. Each one directly influenced our services and guided the way we structured our tailored SEO campaigns. By focusing on generating results for the businesses we worked with, and catering directly to real people with the latest marketing and technology, we could produce far better results than simply burning up clients. It’s this approach that has gotten us to where we are today and, we like to think, how the SEO industry began to change for the better.

Xugar lies at the intersection of these four things, which is where the X in our name comes from! By keeping these four things at the front of everything we do, we’re able to be open and honest with our clients, providing them with a far more thorough campaign and aim for results that will spur real growth for their business. These same techniques we employ for our clients are the ones that have helped us grow over the years as well.

What makes Xugar different from other agencies?

At Xugar, we focus on long term results that benefit your business and help you reach your specific goals. This means you get services that will help your business grow sustainably and will support you as you strive towards your unique goals.

While SEO is focused on search engines, we realised early on that our efforts needed to be directed at the people behind the search engines. Your clients, customers, users and viewers. If you’re not giving them the experience and the information they’re looking for, you’re not going to make any sales! It’s why our SEO campaigns are created with your needs and your customer’s needs in mind. Our campaigns are created in a way that ensures both search engines and your customers get what they’re looking for.

To achieve this, we look at what your competitors are doing, your value proposition and USP, and the kind of customers you’re looking to attract and build your website and SEO campaign in a way that gets you real results. We optimise your website’s user experience, target keywords with good user intent and realistic competition, and write a copy that grabs your customer’s attention and gives them all the information they need to make that all-important purchase decision.

With this approach we can all but guarantee results for our clients, now and in the future. And the best part? Almost all the activities we do on your website are yours to keep and will continue generating results for as long as they’re on your website. While keywords will become more competitive and some of your rankings will drop if you choose to stop doing SEO, the copywriting, conversion optimisation and insight gained from SEO will continue to help you.

Our team is dedicated to your needs from start to finish and beyond! You’re putting your time, money and effort into growing your business, so we’re committed to doing the same. If you’re still wondering what Xugar can do for you, request your 360 degree SEO audit today and our team will assess your business and discuss how SEO and digital marketing can help you grow!

How can you guarantee a return on investment?

While SEO is notoriously unpredictable, we have fail safes in place to make sure you see a return on your investment. By setting out clear goals from the start and keeping things transparent, open and honest, we can work towards objectives and goals that have a real impact on your business.

Our strategies are designed with your needs in mind as well as your budget and timeframe. We focus on the activities that are going to generate you the best possible results with the money and time you have. Our strategies are tailored and will change based on things like your circumstances, business goals, whether you’ve done SEO before and several other things. With these things in mind we can create strategies that will actively help you reach your goals, now or in the future. Our efforts never go unrewarded, and while it can take longer or shorter you will always see a return on your investment.

And just in case we don’t reach the goals set out at the start of the campaign, you’ve got our guarantee. If we can’t get results by the deadline, we’ll continue to work for you for free until we do, no questions asked!

Do you work with big or small companies?

As a leading SEO agency, we’ve worked with companies of all sizes, from startups and family businesses to national businesses and large companies. Because of the way our SEO campaigns are designed we can scale them to the size of any business once they’re tailored. No matter what stage your business is at, whether you’ve just started or you’ve been operating for years, our experts can create a strategy that will help you grow.

While the businesses we work on change, the rules stay the same. And with a deep understanding of the way SEO works we can deliver great results no matter what project we’re working on. However, depending on the size of your business you may need to invest more into your campaign to see results. The more competitive keywords that are going to see you get greater results are also harder to rank for and require more time and effort. Our team may also suggest undertaking additional activities outside of SEO as well if we think they’re going to help. Things like PPC, Social Media Marketing, physical advertising, mail advertising and more can all help your business grow and multiply the effects of SEO. With more people knowing about your business and visiting your website you can get incredible results when combined with SEO optimisation.

Why should I work with an SEO Agency?

There are a number of benefits to working with an SEO Agency, including:

An SEO Agency have a wealth of experience and knowledge in the SEO industry, and can provide valuable insights and recommendations for your website.

An SEO Agency can help you to identify key areas where your website needs improvement, and can develop an effective strategy.

An SEO Agency can help you to track your SEO progress, and can provide reports which show the results of your SEO campaign.

As a leading SEO company, Xugar offers all this and more. We’re here to help you boost your website’s SEO and achieve long-term success. There are too many SEO companies offering just the bare minimum. Where SEO really excels is as part of a long term business growth campaign, covering all areas of your business.

Our SEO specialists work with you to create an effective SEO strategy focused on getting you leads and growing your business. We go beyond just SEO helping you increase conversions on your website and tracking the way new visitors interact with your website, helping you grow even faster. Call now and discuss digital marketing strategy with our team today.

What types of SEO can you do?

With our experience, we can provide SEO services for almost any business in any niche and run a successful SEO campaign. Get a local SEO campaign, eCommerce SEO, or any other type of SEO service to increase your traffic and sales today!

What's so good about SEO?

SEO is one of the best ways to grow your business organically. After the initial warm-up period, where your website is moving up the search engine results pages, SEO offers the highest return on investment of any digital marketing activity.

With a range of search engine optimisation services, Xugar can provide you with a comprehensive SEO marketing strategy. After a free SEO audit, we’ll be able to carry out advanced link building, work out the best ways to increase website traffic in your niche, connect Google Analytics and Google Search Console for more advanced analysis and more. And we’ll be by your side throughout the entire SEO process to make sure you’re getting the best possible results.

As one of the leading SEO companies in Australia, we’ve seen hundreds of businesses find seo success with our services. Give us a call and maximise your search engine visibility and online visibility today!