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Finely Tuned, Results-Driven SEO Strategies

Xugar SEO Melbourne Agency partners with you to provide you with a finely tuned SEO campaign tailored to your needs. We target ready-to-buy customers with killer copy, maximising conversions and sending your revenue to new heights!

Search Engine Optimisation is all about getting what you have to say in front of the people that want to hear it. And when you combine the right customer with the perfect hook, the sky is the limit. All the new visitors to your site suddenly want what you’re selling! Not through some kind of magic though. These customers always wanted what you were selling, and now they can find you easier than ever!

Our 360° SEO strategies tackle the three main parts of your customer’s journey:

Get Found on Google

We specialise in using on-page and off-page SEO strategies to grow your rankings organically and put your business website and GMB listing in front of the people who care. With years of experience creating and testing different ranking strategies, we know exactly what works, and what doesn’t. This saves you time and money and ensures you’re getting organic traffic that’s ready to buy.

Impress With Your Website

We’re not making friends here. This is a business, and your website needs to make a good impression! Through a 360° SEO audit, we go over your website with a fine-tooth comb, cleaning and optimising headings, images, formatting and layout, and anything else that could damage your chance at a conversion. Google will love your website and so will your customers.

Write Up a Sale

When you’re trying to stand out from the competition, content is a core piece of the puzzle. We work to understand your business and industry, then write to match what Google expects and what your customers need to hear. We embed your business’ voice and USP into everything we write and follow up with copywriting tactics that are guaranteed to grab attention.

melbourne seo agency

Tried and Tested SEO

Experienced Team

When it comes to SEO, Google’s the name of the game, and you need to know how to play. Luckily for you, our SEO experts have it under control. With ranking algorithms constantly updating and the rules changing every other day, you need someone who can ride the wave and work out exactly what to change to keep you on top. Our team has a tight leash on every one of Google’s 200+ ranking factors and knows how search engines work. We’ve as well as the skills to pull them into line and make search engines work for your business. If anyone can help you conquer your online competition, it’s us!

Work with some of Australia’s leading Search Engine Optimisation experts, design specialists, content and copywriters to give yourself an edge over the competition and see gains far beyond what you thought was possible. Our team is here to help, and with us on your side we can be an unstoppable digital marketing force!

Real Results for your Business

Our SEO services are personalised to meet the individual needs of each of our clients. From the beginning of your campaign, we work closely with you to understand your business and industry, your needs and goals, your vision for your business, and anything else that can help us deliver a tailored, results-getting Search Engine Optimisation campaign. While rankings and clicks are nice, those metrics aren’t going to pay the bills. And when it comes down to it, only an SEO strategy designed to sell to your customers is going to get you tangible results.

Through comprehensive analysis, we look at all the things that we need to change to improve your rankings and start making you money. We’re not in the business of mediocre results. If you’re committed to growing your business, we are too, and our SEO specialists won’t accept anything less than the first page. In fact, on the rare chance we can’t keep our promises, we’ll continue working on your SEO for FREE until we’ve achieved what we set out to do.

Transparent Reporting

The digital marketing landscape is changing. Your website is more important than ever before and people just like you are becoming educated on what this means for them and their business. It’s for this reason we’ve opened up our books to give you full access to the facts and figures. With real-time rank tracking through our in-house reporting solution, you can see exactly how your website is performing at any given time. It’s also how we keep up to date with the latest changes and optimise your campaign on the fly as needed.

Gone are the days of giving your money to a digital marketing agency and hoping for the best. We’re partners here, and that means providing greater insight into your business. This way, you’re never left in the lurch, and our team can get the information they need from you to make your campaign perform at its absolute best.

Advanced strategies

All our campaigns are powered by the most advanced SEO techniques available. We sit on the cutting edge of SEO, creating innovative new solutions and utilising tried and tested techniques to create comprehensive strategies with nothing left to chance. It’s these same tailored strategies that netted one of our clients a 413% increase in leads, and another 495% in orders!

Of course, nothing happens without you. The more input you give, the better we can optimise and tailor our strategies and the better the results. Discuss your needs with our team and we’ll work hard to understand your business. With more insight into your business and industry, our team can even alert you to additional opportunities for growth online.

Our SEO Services

As a leading digital marketing agency, Xugar offers a range of digital marketing services.

Local Search Engine Optimisation Agency

Local SEO is what helps small businesses compete online, by targeting ready to buy customers in your area. Dominate your local search listings with our Local SEO Services and location-based SEO!

National SEO
For companies already operating on a national level or businesses looking to take that next big step, National SEO is the strategy for you. Reach new horizons, and customers, with Xugar’s National SEO.
eCommerce SEO
Hit new highs and smash revenue targets with a custom eCommerce SEO strategy. With eCommerce SEO experts on board, we can grow your online business and attract paying customers.
Google My Business Optimisation
If you operate local, Google My Business optimisation is essential. Xugar can help you hit the top of the map listings and attract more local customers to your business.

Is Xugar Right For You?

Xugar SEO Company in Melbourne isn’t for the faint of heart. Our clients who get the best results are as committed to success as we are and driven by a need to be the best. If you’re:

Looking for an SEO agency you can trust

Our transparent reporting system gives you complete clarity into how your campaign is performing. If something needs to be changed and tested, we’ll get back to the drawing board. And when you see success, you’ll be the first to know! Our team is here when you need us to be, ready to help at any time.

Sick of feeling like you're playing the slots

You’ve got your money in the right place. SEO shouldn’t be a gamble, and when you test everything, it isn’t. We’re constantly learning, from the successes and the failures, to ensure we know what to do and can consistently deliver incredible results for our clients. We don’t mess around and will always talk to you straight. With goals in place from the start, you know where you’re headed right from the beginning. Once you see what can be achieved with organic traffic you’ll never want to go back!

Tired of SEO agencies who don't deliver

You can be sure you’ll get results with us. We guarantee results for all our clients, with all our campaigns designed around achievable outcomes and tailored goals to make you money and grow your business. And if we don’t achieve those goals on time, we’ll for free until we do. Guaranteed.

Ready to put in the work to see your business grow

Then we are too! Digital marketing is a big and wild world, which is why we’ll be by your side to make sure you know what you’re getting into and can achieve the results you’re looking for. If you’re working hard, we’re working hard, developing and implementing strategies that boost your bottom line and ensure we’re heading in the right direction for success.


Xugar is powered by our clients and driven by their success. Here’s what they have to say about our services!

Case Studies

Many of our clients have achieved incredible results. Check out the facts and figures and see for yourself!
Good Talent

A complete website and brand image redesign saw Good Talent Media grow fast in brand new ways.

Read More
Accord Air

Xugar worked with Accord Air to bring their website into the modern digital age. Learn how we did it!

Read More
Flash Trend

Learn how technical SEO boosted conversions and revenue fast for eCommerce retailer Flash Trend.

Read More


Got questions? We’ve got the answers. Here are the most common questions our clients ask us. Hungry for more? Shoot us a message today and we’ll be able to help you out!

How much does SEO Cost?

SEO prices can change a huge amount depending on how much you want to spend on it. Most agencies will charge based on the amount of work your website needs and the scope of your campaign. However, there are a wide range of other factors that affect this including whether you’ve had SEO done before, the amount or difficulty of the keywords, the competitiveness of your industry and more. A good rule of thumb is the longer the SEO work is going to take, the more you can expect to pay. 

We tailor our strategies to each of our client’s needs, meaning you get a campaign that fits your needs and budget. This means we can get you good results regardless of how much you’re paying. While paying more will often get you results faster, as your agency has more resources to work with, we work out which activities will get you the best results for your situation to achieve results faster and within your budget. 

Generally, you can expect to pay between 500 and a few thousand monthly for an SEO campaign, depending on the scope. Any less than that and your agency isn’t going to have the resources and you’ll end up wasting your money. And if you’re paying significantly more you may be overpaying, unless you’re a large company that needs a huge SEO campaign. If you’re thinking about getting SEO but not sure if you have the budget, we usually recommend our clients get three months of SEO and see where they end up. Three months is the minimum amount of time it’s going to take for you to see results and a good indicator of whether Melbourne SEO is right for you.

Have you worked with similar businesses in my industry?

Xugar has worked with businesses in a wide range of industries, from legal, education, and eCommerce, to agriculture, chemical processing, plumbing and more. If you’re wondering whether we understand your industry and can deliver the results you’re looking for, talk to our team today. We can almost guarantee we’ve worked with a business in your industry or a similar one. We have the expertise to understand your needs and work out what your business needs to succeed online. 

Because all our campaigns are tailored, we need to have an in-depth understanding of our clients markets and industries. We use this insight to choose keywords that are relevant to your services and your goals and engage in activities that will make the most impact for your SEO. 

When it comes down to it, SEO is focused online. This means your competition, the things you have to offer, and the information you provide on your website all have to consider the online environment. Rather than your local area, your competition becomes the websites ranking for the keywords you’re targeting, whether they’re your direct competitors in your industry or not. Additionally, the content on your website has to be tailored to the expectations of the people who are searching the keywords. While we understand Google and SEO well and can achieve results by catering to search engines, having a thorough understanding of your business and industry allows us to achieve the best possible results. 

Our initial 360 degree SEO audit allows us to gain a greater understanding of your business, market positioning, competition, your website and much more. It’s what helps us develop comprehensive SEO campaigns and achieve the kinds of results we do. Sit down with one of our SEO managers today and we’ll discuss your needs with you and work out exactly what you’re looking to achieve and what we have to do to get you the results you’re looking for.

How long have you been offering SEO?

Xugar has been offering SEO services since 2017. We’ve come a long way since starting, developing our services and helping hundreds of businesses find success online. We’re constantly growing, bringing on more team members and expanding our services to provide better and more comprehensive campaigns for our clients. We’ve delivered incredible results for many of our clients over the years and have clients who have been with us since the start. 

While we may not be as big as some of the larger SEO agencies, we can provide more personalised services as a result. Our team of talented SEO campaign managers, content and copy writers, PPC experts, designers and more work with our clients to help achieve the best possible results. 

All our campaigns are founded on the philosophy of long term growth. We design them to achieve both short term and long term goals, and implement processes and strategies that will continue to generate results well into the future. It’s how we’ve delivered ongoing value for our clients over the last 4 years. We aim to give you the highest ROI and value for your money. 

The last 4 years have been a wild ride, with incredible success both for our clients and for Xugar. Our efforts have seen us recognised by 9 News, Daily Mail, Forbes, Herald Sun, SBS, The Australian and more, and ranking page one for many of the most competitive SEO keywords. If you’re wondering about our experience, you can rest assured you’re in good hands with Xugar.

How long does SEO take to start working?

SEO usually doesn’t take long to start working, but it can take a while to see results. While our efforts will have an immediate impact on your business and website, it can take months, or even a year before you see tangible results. On average, it takes our clients about 3 months to start seeing results, and these results only increase over time. 

There are a lot of factors that can affect the time it takes to get results with SEO. Things like the age of your website, the history of your URL, the quality of backlinks, website structure, page structure and more can all affect the effectiveness of SEO. We’ll always let you know before we start SEO with you if there’s any negative SEO on your website and if this will affect the time it takes to get ranking. 

If you’re looking to do SEO because you can see other people’s rankings shooting up incredibly quickly, it’s important to remember that results like this aren’t natural. SEO is, by design, a long-term strategy. If someone’s rankings are being boosted like this, there’s a good chance their agency is using “black hat” SEO techniques. These kinds of strategies are banned by Google and heavily penalised, meaning that once Google’s systems detect this kind of SEO the website will be punished and their URL will become basically useless, sent right to the bottom of the search rankings. 

With an experienced SEO agency like Xugar as your partner you can achieve sustainable growth and long-term results that are far better for your business in the long-run. If you’re doing SEO for the first time, we recommend getting SEO for 3-12 months, as this will guarantee you see some results and give you a good foundation to build on in the future. The fundamentals of SEO include building the reputation of your website to show Google that it’s a valuable resource for users. If you’re wondering what this would look like for your business, contact our experts today and let us show you!

How Much Time Will You Spend Working on My Campaign?

We spend as much time as we can working on our client’s campaigns, but when it comes down to it we can only spend as much time as we have the money for. While we would love to spend all our time working on every client’s campaign, we don’t have unlimited time. 

To make sure each of our clients get the best possible value for their money, we choose the activities that are going to get you the best results for your budget. This means setting smart goals at the start of your campaign and working out how we can implement SEO intelligently, maximising the value of our time and your budget. The higher your budget, the more time we can put into your campaign. 

We work closely with all of our clients to understand your needs. If there are things you need done that are outside of your campaign but are simple for us to do, like managing your domain name, changing images on your website, or optimising content on your about us page, we can usually take care of it for you. In the end, we’re here to help! Our team is available when you need us to answer your questions and make sure you’re getting the most out of our services, both for your business and for SEO.

Where did the name Xugar come from?

Xugar was started to fill a gap in the SEO industry market, one that desperately needed to be fixed. When xugar started, many SEO agencies were running “churn and burn” operations. This meant their entire goal was to quickly sign clients into contracts at incredibly cheap prices and then do the bare minimum work and pocket the money. Unfortunately, it was a strategy that worked, at the cost of the reputation of the entire SEO industry. Xugar set out to change that. We started with a foundation of the four main pillars of our business, the four things we believed most important for SEO. These were Technology, Marketing, People, and Businesses. Each one directly influenced our services and guided the way we structured our tailored SEO campaigns. By focusing on generating results for the businesses we worked with, and catering directly to real people with the latest marketing and technology, we could produce far better results than simply burning up clients. It’s this approach that has gotten us to where we are today and, we like to think, how the SEO industry began to change for the better. 

Xugar lies at the intersection of these four things, which is where the X in our name comes from! By keeping these four things at the front of everything we do, we’re able to be open and honest with our clients, providing them with a far more thorough campaign and aim for results that will spur real growth for their business. These same techniques we employ for our clients are the ones that have helped us grow over the years as well.

What makes Xugar different from other agencies?

At Xugar, we focus on long term results that benefit your business and help you reach your specific goals. This means you get services that will help your business grow sustainably and will support you as you strive towards your unique goals. 

While SEO is focused on search engines, we realised early on that our efforts needed to be directed at the people behind the search engines. Your clients, customers, users and viewers. If you’re not giving them the experience and the information they’re looking for, you’re not going to make any sales! It’s why our SEO campaigns are created with your needs and your customer’s needs in mind. Our campaigns are created in a way that ensures both search engines and your customers get what they’re looking for. 

To achieve this, we look at what your competitors are doing, your value proposition and USP, and the kind  of customers you’re looking to attract and build your website and SEO campaign in a way that gets you real results. We optimise your website’s user experience, target keywords with good user intent and realistic competition, and write a copy that grabs your customer’s attention and gives them all the information they need to make that all-important purchase decision. 

With this approach we can all but guarantee results for our clients, now and in the future. And the best part? Almost all the activities we do on your website are yours to keep and will continue generating results for as long as they’re on your website. While keywords will become more competitive and some of your rankings will drop if you choose to stop doing SEO, the copywriting, conversion optimisation and insight gained from SEO will continue to help you. 

Our team is dedicated to your needs from start to finish and beyond! You’re putting your time, money and effort into growing your business, so we’re committed to doing the same. If you’re still wondering what Xugar can do for you, request your 360 degree SEO audit today and our team will assess your business and discuss how SEO and digital marketing can help you grow!

How can you guarantee a return on investment?

While SEO is notoriously unpredictable, we have fail safes in place to make sure you see a return on your investment. By setting out clear goals from the start and keeping things transparent, open and honest, we can work towards objectives and goals that have a real impact on your business. 

Our strategies are designed with your needs in mind as well as your budget and timeframe. We focus on the activities that are going to generate you the best possible results with the money and time you have. Our strategies are tailored and will change based on things like your circumstances, business goals, whether you’ve done SEO before and several other things. With these things in mind we can create strategies that will actively help you reach your goals, now or in the future. Our efforts never go unrewarded, and while it can take longer or shorter you will always see a return on your investment. 

And just in case we don’t reach the goals set out at the start of the campaign, you’ve got our guarantee. If we can’t get results by the deadline, we’ll continue to work for you for free until we do, no questions asked!

Do you work with big or small companies?

As a leading SEO agency, we’ve worked with companies of all sizes, from startups and family businesses to national businesses and large companies. Because of the way our SEO campaigns are designed we can scale them to the size of any business once they’re tailored. No matter what stage your business is at, whether you’ve just started or you’ve been operating for years, our experts can create a strategy that will help you grow. 

While the businesses we work on change, the rules stay the same. And with a deep understanding of the way SEO works we can deliver great results no matter what project we’re working on. However, depending on the size of your business you may need to invest more into your campaign to see results. The more competitive keywords that are going to see you get greater results are also harder to rank for and require more time and effort. Our team may also suggest undertaking additional activities outside of SEO as well if we think they’re going to help. Things like PPC, Social Media Marketing, physical advertising, mail advertising and more can all help your business grow and multiply the effects of SEO. With more people knowing about your business and visiting your website you can get incredible results when combined with SEO optimisation.

Talk to us!

We’re all about giving you the support you and your business need to flourish online. 

For advice on how to get your business growing, and want to get started creating a seriously good eCommerce web presence, talk to our growth specialists today. We’re experts when it comes to increasing sales and maximising your ROI.

Related Locations

We offer SEO Services throughout Australia and even globally! Find a Xugar SEO expert near you and get started today!
Gold Coast
xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610

xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610

xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610