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First thing first, we cut out the fluff and jargon. We are an SEO agency with focus on YOUR business goals. The team here uses a data driven approach to curate strategies that align with your vision. Ultimately, we care about ROI & arm your business with measurable results.

We have been featured

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And these are just naming a handful!


Our proprietary SEO framework RAM gives us the edge over other run-of-the-mill SEO agencies. Starting with research, we not only assess your competitors but 33 significant data sets that lay a strong foundation for your website.

Furthermore, we aim to make you the dominating player in your niche. For search engines, the authority of your website is an essential factor. Throughout your campaign, our SEO experts will focus on the experience, expertise, authority & trustworthiness of your backlinks and your site's content.

A robust website means we can move on to scaling the campaign & maximising ROI.



We offer many SEO services including eCommerce SEO, local SEO, enterprise SEO, content marketing and much more. Explore them below.


your local 

SEO traffic can get you an excellent conversion rate and return on investment. For your local business, people must find you for the correct phrases. Partner with our SEO technicians to dominate your local area.

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Measure what
 really matters
 for your business

Our SEO nerds are great at decoding complex data. Trends, algorithmic updates, backlinks, EEAT, YMYL and the list goes on. We provide real-time reports. No more waiting a month to know what’s happening with your campaign.

These reports help you get a 360° view of your organic SEO. We extract data from numerous reputable third-party platforms such as Lighthouse, Search Console & Majestic to name a few.

All are available in the palm of your hand in real-time.




Leverage search patterns

Everyone searches the internet for different reasons. Research intent & Commercial intent are just two of many reasons. Our master SEO craftsmen go to the heart of the search intent so you can present your best content when it matters the most.



Create a
 robust backlink

Off page SEO is not about building hundreds of backlinks. The sites that link to you must be of high quality, high authority and relevance. We help you acquire such links to help you boost your rankings and results.



Enterprise SEO Strategy


We have worked with some of the biggest names in Australia such as ANZ Bank and The University of Melbourne to name a few. We know what our clients want from an SEO Agency and what works for large websites to get real measurable results.

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 SEO Audit

We perform a comprehensive on-page and off-page SEO audit on your website to uncover issues and hidden opportunities. Whether you have an in house SEO team or need a second opinion on your SEO campaign, our audit will help you discover the real status of your online presence.



Our custom SEO strategies have helped hundreds of businesses generate millions in sales.




Our custom SEO strategies have helped hundreds of businesses generate millions in sales.

SEO prices can change significantly depending on how much you want to spend on it. Most agencies will charge based on the amount of work your website needs and the scope of your campaign. However, a wide range of other factors affect this, including whether you’ve had SEO done before, the amount or difficulty of the keywords, the competitiveness of your industry and more. A good rule of thumb is the longer the SEO work will take, the more you can expect to pay.

We tailor our strategies to each client’s needs, meaning you get a campaign that fits your needs and budget. This means we can get you good results regardless of your monthly fee. While paying more will often get you results faster, as your agency has more resources to work with, we work out which activities will get you the best results for your situation to achieve results quicker and within your budget.

Generally, depending on the scope, you can pay between 500 and a few thousand monthly for an SEO campaign. Any less than that, and your agency isn’t going to have the resources, and you’ll end up wasting your money. And if you’re paying significantly more, you may be overpaying unless you’re a large company that needs a considerable SEO campaign. If you’re thinking about getting SEO but are unsure if you have the budget, we usually recommend our clients get three months of SEO and see where they end up. Three months is the minimum time it will take to see results and a good indicator of whether Melbourne SEO is right for you.

Xugar has worked with businesses in various industries, from legal, education, and eCommerce to agriculture, chemical processing, plumbing and more. If you’re wondering whether we understand your industry and can deliver the results you’re looking for, talk to our team today. We can almost guarantee we’ve worked with a business in your industry or a similar one. SEO experts here have the expertise to understand your needs and determine what your business needs to succeed online.

Because all our campaigns are tailored, we need an in-depth understanding of our client's markets and industries. We use this insight to choose keywords relevant to your services and goals and engage in activities that will make the most impact on your SEO.

When it comes down to SEO, it is focused on what's currently happening on the SERPs. This means your competition, the things you offer, and the information you provide on your website must consider the online environment. Unlike in real life, your competition is now the website ranking for the keywords you’re targeting, regardless of whether they’re your direct competitors in your industry or not. Additionally, your website's content must be tailored to the expectations of the people searching the keywords. While we understand Google and SEO well and can achieve results by catering to search engines, having a thorough understanding of your business and industry allows us to achieve the best possible results.

Lastly, an initial 360-degree SEO audit lets us better understand your business, market positioning, competition, website, and more. It’s what helps us develop comprehensive SEO campaigns and achieve the kinds of results we do. Sit down with one of our SEO managers today, and we’ll discuss your needs and work out precisely what you’re looking to achieve and what we have to do to get you the results you’re looking for.

Xugar, as a leading SEO agency, has been offering SEO services since 2017. We’ve come a long way since starting, developing our services and helping hundreds of businesses find success online. We’re constantly growing, bringing on more team members and expanding our services to provide better and more comprehensive campaigns for our clients. We’ve delivered incredible results for many of our clients over the years and have clients who have been with us since the start.

Although smaller than some larger SEO agencies, we can provide more personalised services. Additionally, our team of talented SEO campaign managers, content and copywriters, PPC experts, designers and more work with our clients to help achieve the best possible results.

All our campaigns are founded on the philosophy of long-term growth. We design them to achieve both short-term and long-term goals and implement processes and strategies that will continue to generate results well into the future. It’s how we’ve delivered ongoing value for our clients over the last four years. We aim to give you the highest ROI and value for your money.

The last few years have been a wild ride, with incredible success for our clients and Xugar SEO Agency. Our efforts have been recognised by 9 News, Daily Mail, Forbes, Herald Sun, SBS, The Australian and more, ranking page one for many of the most competitive SEO keywords. If you’re looking for an SEO company backed by actual results, you can rest assured you’re in good hands with Xugar SEO Agency.

SEO usually doesn’t take long to start working, but it can take a while to see results. While our efforts will immediately impact your business and website, it can take months or even years to see tangible results. On average, it takes our clients about three months to start seeing results, and these results only increase over time.

There are a lot of factors that can affect the time it takes to get results with SEO. Things like the age of your website, the history of your URL, the quality of backlinks, website structure, page structure and more can all affect SEO effectiveness. Before we start SEO with you, we’ll always let you know if there’s any negative SEO on your website and if this will affect the time it takes to get ranking.

Consequently, If you’re looking to do SEO because you can see other people’s rankings shooting up incredibly quickly, it’s important to remember that results like this aren’t natural. SEO is, by design, a long-term strategy. If someone’s rankings are being boosted like this, there’s a good chance their agency is using “black hat” SEO techniques. These strategies are banned by Google and heavily penalised, meaning that once Google’s systems detect this kind of SEO, the website will be punished, and its URL will become useless and be sent to the bottom of the search rankings.

Finally, with an experienced SEO agency like Xugar as your partner, you can achieve sustainable growth and long-term results that are far better for your business in the long run. If you’re doing SEO for the first time, we recommend getting SEO for 3-12 months, as this will guarantee you see some results and give you an excellent foundation to build on in the future. The fundamentals of SEO include building your website's reputation to show Google that it’s a valuable resource for users. If you’re wondering what this would look like for your business, contact our experts today and let us show you!

The first thing to remember is that we spend as much time as possible working on our client's campaigns, but when it comes down to it, we can only spend as much time as we have the money. While we would love to spend all our time working on every client’s campaign, we don’t have unlimited time.

Furthermore, to ensure our clients get the best possible value for their money, we choose the activities that will get you the best results for your budget. This means setting smart goals at the start of your campaign and working out how we can implement SEO intelligently, maximising the value of our time and your budget. The higher your budget, the more time we can put into your campaign.

Lastly, we work closely with our clients to help you understand your needs. If you need to do something simple for us outside of your campaign, like managing your domain name, changing images on your website, or optimising content on your About Us page, we can take care of it for you. In the end, we’re here to help! Our team is available when you need us to answer your questions and ensure you’re getting the most out of our services for your business and SEO.

Xugar offers various other search engine marketing and paid ad services, including PPC advertising, social media advertising and management, web design and development, and more. For this reason, we're a Full Service Agency. Unlike other agencies, you don't have to juggle three different companies to manage your website or marketing. Hence, talk to our team today if you want a comprehensive digital marketing strategy.

Xugar was started to fill a gap in the SEO industry market that desperately needed fixing. When xugar started, many SEO agencies ran “churn and burn” operations. This meant their entire goal was to quickly sign clients into contracts at low prices and then do the bare minimum work and pocket the money. Unfortunately, it was a strategy that worked at the cost of the reputation of the entire SEO industry. Xugar set out to change that. We started with a foundation of the four main pillars of our business, the four things we believed most important for SEO. These were Technology, Marketing, People, and Businesses. 

Each one directly influenced our services and guided how we structured our tailored SEO campaigns. By focusing on generating results for the businesses we worked with and catering directly to real people with the latest marketing and technology, we could produce far better results than simply burning up clients. This approach has gotten us to where we are today, and we like to think about how the SEO industry began to change for the better.

Xugar lies at the intersection of these four things, where the X in our name comes from! By keeping these four things at the front of everything we do, we can be open and honest with our clients, providing them with a far more thorough campaign and aiming for results that will spur real growth for their business. These same techniques we employ for our clients are the ones that have helped us grow over the years as well.

At Xugar, we focus on long-term results that benefit your business and help you reach your goals. This means you get services to help your business grow sustainably and support you as you strive towards your unique goals.

While SEO is focused on search engines, we realised early on that our efforts needed to be directed at the people behind the search engines. Your clients, customers, users and viewers. You won't make any sales if you’re not giving them the experience and the information they’re looking for! It’s why our SEO campaigns are created with your needs and your customer’s needs in mind. Our campaigns are created in a way that ensures both search engines and your customers get what they’re looking for.

To achieve this, we look at what your competitors are doing, your value proposition and USP, and the kind of customers you’re looking to attract and build your website and SEO campaign in a way that gets you accurate results. We optimise your website’s user experience, target keywords with good user intent and realistic competition, and write a copy that grabs your customer’s attention and gives them all the information they need to make that all-important purchase decision.

With this approach, we can guarantee results for our clients, now and in the future. And the best part? Almost all our activities on your website are yours to keep and will continue generating results for as long as they’re on your website. While keywords will become more competitive, and some of your rankings will drop if you stop doing SEO, the copywriting, conversion optimisation, and insight gained from SEO will continue to help you.

Our team is dedicated to your needs from start to finish and beyond! You’re putting your time, money and effort into growing your business, so we’re committed to doing the same. If you’re still wondering what Xugar can do for you, request your 360-degree SEO audit today, and our team will assess your business and discuss how SEO and digital marketing can help you grow!

While SEO is notoriously unpredictable, we have fail-safes to ensure you see a return on your investment. By setting clear goals from the start and keeping things transparent, open and honest, we can work towards objectives and goals that impact your business.

Our strategies are designed with your needs in mind, as well as your budget and timeframe. We focus on the activities that will generate the best possible results with the money and time you have. Our strategies are tailored and will change based on your circumstances, business goals, whether you’ve done SEO before and several other things. With these things in mind, we can create strategies that will actively help you reach your goals, now or in the future. Our efforts never go unrewarded, and while it can take longer or shorter, you will always see a return on your investment.

And just in case we don’t reach the goals set out at the start of the campaign, you’ve got our guarantee. If we can’t get results by the deadline, we’ll continue to work for you for free until we do, no questions asked!

We have been around for a while. As a leading SEO agency, we’ve worked with companies of all sizes, from startups and family businesses to national and large companies. Because of how our SEO campaigns are designed, we can scale them to the size of any business once they’re tailored. Whether you’ve just started or have been operating for years, our experts can create a strategy to help you grow.

Although the businesses we work on change, the rules stay the same. With a deep understanding of SEO, we can deliver fantastic results no matter what project we work on. However, depending on the size of your business, you may need to invest more into your campaign to see results. The more competitive keywords that will see you get more significant results are also harder to rank for and require more time and effort. Our team may also suggest undertaking additional activities outside of SEO if they will help. Things like PPC, Social Media Marketing, physical advertising, mail advertising and more can all help your business grow and multiply the effects of SEO. With more people knowing about your business and visiting your website, you can get incredible results combined with SEO optimisation.

There are a number of benefits to working with an SEO Agency, including:

An SEO Agency has a wealth of experience and knowledge in the SEO industry and can provide valuable insights and recommendations for your website.

A good SEO Agency will help you to identify key areas where your website needs improvement, and can develop an effective strategy.

Generally, an SEO Agency will help you to track your SEO progress and can provide reports that show the results of your SEO campaign.

As a leading SEO agency, Xugar offers e-commerce SEO, enterprise SEO, small business SEO and more. We’re here to help you boost your website’s SEO and achieve long-term success. There are too many SEO companies offering just the bare minimum. Where SEO excels is as part of a long-term business growth campaign, covering all areas of your business.

Our SEO specialists work with you to create an effective SEO strategy to get you leads and grow your business. We go beyond just SEO, helping you increase conversions on your website and tracking how new visitors interact with your website, helping you grow even faster. 

With our experience, we can provide SEO services for almost any business in any niche and run a successful SEO campaign. Get a local SEO campaign, eCommerce SEO, or any other SEO service to increase your traffic and sales today!

SEO is one of the best ways to grow your business organically. After the initial warm-up period, when your website moves up the search engine results pages, SEO offers the highest return on investment of any digital marketing activity.

With a range of search engine optimisation services, Xugar can provide you with a comprehensive SEO marketing strategy. After a free SEO audit, we can carry out advanced link building, work out the best ways to increase website traffic in your niche and connect Google Analytics and Google Search Console for more advanced analysis. And we’ll be by your side throughout the entire SEO process to ensure you’re getting the best possible results.

As one of the leading SEO companies in Australia, we’ve seen hundreds of businesses find SEO success with our services. Call us and maximise your search engine and online visibility today!


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