1300 565 610

1300 565 610

SEO Agency Sydney


Discover exactly what SEO services you need to generate leads, boost revenue, and devour the competition!

Claim your FREE 30-minute strategy session today.

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Rated 5 stars across 100+ Google reviews!

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Rated 5 stars across 100+ Google reviews!


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We work closely with you to understand your industry, your needs and goals, and your vision for your business, achieving results that make a real impact on your bottom line.

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We’ve opened up our system to give you full access to the facts and figures. Log in and see how your campaign is tracking in real-time, with just a few clicks.

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Work with some of Australia’s leading digital marketers, design specialists and content writers to give yourself an edge over the competition.


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And these are just naming a handful!


tried and tested seo strategies

SEO Experts At Your Service

We’ve cracked the SEO puzzle so you don’t have to, giving you the secrets and strategies you need to succeed online. We keep track of all of Google’s 200+ ranking factors, optimising and modifying your SEO to meet the latest developments. With our SEO ninjas on your side, you don’t have to be an SEO expert to hit the top of the search rankings!

With everything we do tracked and tested, we can see exactly what needs to change to bring in better leads more consistently and ensure your website is staying competitive. This means real results and real conversions for you, benefits that will only grow as your rankings improve organically. If you’re looking to hit specific goals, talk to our SEO experts and we can craft a strategy that helps you meet them. With years of experience working with businesses of all sizes, we can provide you with advice and guidance on how to do business better online. Get your free 360 degree SEO audit and discuss your goals with an expert.

Real and Tangible Value for Your Business

From the start, we’re focused on getting you results. And not just any results. We want to reach goals that are going to have a real and tangible effect on your business. More customers, better customers, higher ROI, lower cost per conversion. Whatever you’re looking to achieve with SEO, we can create a strategy that will help you reach that goal.

To make sure we’re on the right track, we work closely with you, getting to know your business, goals, vision and more. The more we know about your business and market, the better we can tailor your campaign and the better the results you’ll get. We don’t work hard just to achieve the bare minimum. Because in the end, your success is our success too! If we don’t reach the goals we set out at the start, we’ll continue working for FREE until we do. That’s our guarantee to you.

Transparent Reporting

Transparency and honesty lie at the centre of our SEO services. No more wondering how your SEO is going or what’s being done with your website. Through our transparent, in-house reporting system, as well as regular updates throughout your campaign, you can see exactly what’s happening at any time. We give you the hard facts and figures, putting everything in the open. It also lets us see what’s happening as well, and gives us the data we use to optimise your website. If something isn’t going to plan, or could be doing better, you can bet our SEO techs are already working on it. And when something goes really right, you’ll be the first to know!

With everything headed online, it’s important you know what to expect from SEO, digital marketing, and online advertising. When you partner with Xugar you can expect expert advice from some of Sydney’s leading digital marketing specialists. We’ll help you keep up with the latest SEO changes and get you prepared for the future of online business. Talk to an expert today and we’ll be more than happy to answer your questions!

Advanced strategies

If you’re aiming for the top, you need to work with the best. We use some of the most advanced SEO techniques available to maximise the effectiveness of your campaign. With years of experience behind us, we know what works and what doesn’t. We’ve created some of the best strategies available and used them to achieve incredible results for our clients. In fact, it’s these strategies that achieved one of our clients a 413% increase in leads, and another 495% in orders!

Everything we do for you is tailored to your needs. There’s no such thing as an “SEO Strategy Template”. All our results come from hard work and dedication to your goals. Sit down with one of our team members today we’ll be happy to walk you through what SEO can do for your business!


We work with you and your business!

Sometimes all it takes to see a business grow is putting your message in front of the right people. Our SEO campaigns do just that, using laser-focused keyword strategies to target ready-to-buy customers directly. With data backing up everything we do, we can see exactly what needs to change and where improvements need to be made to get you to the top.

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Get Seen Online


Impress With Your Website

First, you have to get people onto your website. Then you have to keep them interested! Our SEO technicians go over your website like a hawk on the hunt, tracking down and optimising anything that could hurt your SEO or your user experience. We optimise your images and video files to load faster, both onsite and off-site, get things ready for mobile users, clean content, improve structure and more. Anything it takes to make Google and your customers happy.

Conversion through Killer Content

Conversion is the goal, and killer SEO optimised content is the road to it! Our talented team of SEO copywriters work closely with you to understand your business, your USPs and your industry. We use this information to create content that targets your customers directly and tells them exactly what they need to know about you to buy. With tried and tested copywriting tactics combined with the best of SEO copywriting we’ve generated incredible results for many of our clients.


Many of our clients have achieved incredible results. Check out the facts and figures and see for yourself!

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Xugar is powered by our clients and driven by their success. Here’s what they have to say about our services!

Kingston Funerals


Great experience with xugars approach and professionalism. Very excited with their enthusiasm in helping us improve our business. We have found the whole team helpful in every way and love the way the xugar team explain what they are doing in layman's terms. Look forward to the future.

Carolina Vera


Excellent team! Dorian, Amshu and Aaron always available to fix any issue or concern, they know their stuff! They helped me to Improving ranking, traffic & Sales! We keep improving weekly, keep the good work! SEO & Google ads service highly recommend!

Mawien Ariik


A great company that keeps to their promise and commitment. Thank you Xugar for your professionalism and seamless experience in dealing with you. | would recommend you to family and friends.

Geoff Gravenall


We've been using Xugar for our SEO work for a number of years now. Dorian and the team have been fantastic. Dorian’s attention to detail and understanding of our business is first class. Always a pleasure dealing with the team at Xugar.

Allie Liz


We have been working with Xugar for a few months now with our SEO and google ads services and we are extremely happy with what they provide. The whole team are very professional and responsive. Not only they response to our requests in a timely manner, they always go above and beyond to make sure we are looked after.

Noah Maia


I 100% recommend Xugar. They take care of our website and SEO and | couldn't be more happy with the results. The team is always very professional, supportive, organised and quick. We've been with Xugar for almost 2 years, and will continue for many more..

Shantee Sig


Excellent service from the team! We started off with Adwords and now after 6 months our SEO brings in 10 times more than the Adwords campaign at a fraction of the cost!

Onur Camurbuken


Can't recommend the crew at Xugar enough. They have helped our business grow online immensely with special thanks to Dorian as he is very knowledgeable and thorough with his approach and execution of his work. Highly advise anybody looking for online growth to deal with the team at Xugar.

Thomas Kennedy


We get consistent flow of new leads and enquiries every day. | started working with Xugar 6 months ago. After the 3 months we started seeing some traction. | highly recommend them because | have seen how it has changed my business.Much appreciated!

Pizza Farro


Amazing company to work with!! The Xugar team has made great effort to provide a high-quality service!! They are very professional and responsive. It is a real pleasure working with them. We can only recommend them!

Olivia Moller


All the team at Xugar have gone beyond my expectations. They each make it their duty to have a full understanding of your business. Jimmy's content knowledge was amazing. Dorian is a great project manager. Best change I've made.

Geoff Gravenall


We've been using Xugar for our SEO work for a number of years now. Dorian and the team have been fantastic. Dorian’s attention to detail and understanding of our business is first class. Always a pleasure dealing with the team at Xugar.

Nicholas Tama


They really put actual time and effort to get the results. Xugar is a classy business with a huge bang for your buck. They are definitely not like other companies who will just sign me up on a cheap price but later on I never got any ROI.

Lyn B


Got the team at Xugar to help me with an Adwords campaign for my beauty salon. Dorian was extremely informative and precise in setting it up and always keep us posted on the project progress. I’m happy with the result and have seen great ROI from it! Thanks again!


As a leading digital marketing agency, Xugar offers a range of SEO services.


Offering a wide selection of built-in tools, BigCommerce is a popular online shopping platform as an all-in-one ecommerce website platform. Xugar can design and develop your BigCommerce site, ensuring all integrations work together as seamlessly as possible for ease of use for you and your customers. Learn more


With regular updates, cloud support, native B2B and B2C tools, content management systems and global tax, currency and language support, Magento is a feature rich eCommerce platform used by businesses around the globe. Learn more


As one of the most prominent players in the e-commerce game, Shopify is a popular choice for an eComm platform. It has over 1 million stores globally. If you think Shopify is a good platform for your online store, speak with our team at Xugar; we’re highly experienced with this ecommerce platform. Learn more



WordPress is the most used content management system in the world. WooCommerce is WordPress’s eCommerce plugin allowing retail businesses to add an online shop to their website. Xugar’s e-commerce team are well-versed in all things WordPress, including WooCommerce. Learn more


Local SEO


Google My Business Optimisation

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eCommerce SEO


National SEO


National SEO

For companies already operating on a national level or businesses looking to take that next big step, National SEO is the strategy for you. Reach new horizons, and customers, with Xugar’s National SEO in Australia Learn more

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eCommerce SEO

Hit new highs and smash revenue targets with a custom eCommerce SEO strategy. With eCommerce SEO experts on board, we can grow your online business and attract the right customers. Learn more


Google My Business Optimisation

If you operate local, Google My Business optimisation is essential. Xugar can help you hit the top of the map listings and attract more local customers to your business. Learn more


Local SEO

Local SEO is what helps small businesses compete online, by targeting ready to buy customers in your area. Dominate your local search listings with our Local SEO Services and location-based SEO! Learn more


National SEO

For companies already operating on a national level or businesses looking to take that next big step, National SEO is the strategy for you. Reach new horizons, and customers, with Xugar’s National SEO in Australia Learn more

shopping cart

eCommerce SEO

Hit new highs and smash revenue targets with a custom eCommerce SEO strategy. With eCommerce SEO experts on board, we can grow your online business and attract the right customers. Learn more


Google My Business Optimisation

If you operate local, Google My Business optimisation is essential. Xugar can help you hit the top of the map listings and attract more local customers to your business. Learn more


Local SEO

Local SEO is what helps small businesses compete online, by targeting ready to buy customers in your area. Dominate your local search listings with our Local SEO Services and location-based SEO! Learn more


We work with you and your business!


Full Transparency from Start to Finish

Transparency is at the core of all our SEO campaigns. We’ll keep you in the loop with regular reports and a transparent reporting system, giving you full clarity into how things are performing. Need advice? Wondering how things are progressing? We’re here for you! Just give us a buzz and we’ll be there to answer your questions and give you better insight into your SEO campaign.

No More Gambling With Your Marketing Budget

When you test everything and have a clear plan in mind, SEO becomes a when, not an if. Forget funnelling your money into a campaign and praying that it works. We take the numbers and the guesswork out of SEO to set you on the path of success from the start. We give you the information as it is and tell you what needs to happen for your campaign to succeed. With Xugar you get the results you pay for!

We Always Deliver on our Promises

With clear goals set out from the start of your campaign and regular reporting, you can be sure you’re going to get the results you signed up for. Our tailored campaigns, personalised goals and KPIs are all part of a bigger objective. To make sure you get results in the areas that will grow your business and make you money. And if we don’t achieve those goals on time, we’ll for free until we do. Guaranteed!

We're Your Partner in Digital Marketing!

If you’re working hard to make your business succeed, then we are too! We’re by your side from start to finish, making changes, optimising content, building backlinks and looking for opportunities to send your business to the top! Whether you’re new to SEO or well versed in the world of digital marketing, we can help you take control of your online presence and transform it into a money-making machine. After all, it’s what we do best! Talk to an SEO expert today to get started and see what SEO can do for your business!


Talk to us!

We’re all about giving you the support you and your business need to flourish online.

For advice on how to get your business growing, and want to get started creating a seriously good eCommerce web presence, talk to our growth specialists today. We’re experts when it comes to increasing sales and maximising your ROI.



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We still promise not to send you spam and keep your data safe!
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Got questions? We’ve got the answers. Here are the most common questions our clients ask us. Hungry for more? Shoot us a message today and we’ll be able to help you out!

How much does SEO Cost?

The decision to invest in SEO depends entirely on the goals and priorities of your business. Each company is different and your needs as a business owner even more so. You’ll have different influencing factors depending on your performance targets, your audience and customers, which industry you’re from, your location in Sydney, the competitiveness of your keywords, your market competitors and more. Take these into account when you’re considering the merits of SEO. This way we can determine how much you’ll need to invest on a monthly basis. If you want actual results, we recommend not investing any less than $500 per month. This is, in our professional opinion, the bare minimum to commission SEO services and any less won’t give you enough to work with. A general principle to follow for SEO is the more you pay a reputable agency monthly, the better results you’re going to get. But it’s equally important to understand how your costs are attributed, what kind of work you’re getting each month. Planning this ahead when you decide on your SEO campaign will give you better value for your money. Communication and an open, trusting relationship will help you get what you paid for from your agency. At the end of the day, SEO is a long-term investment that goes into your business. It’s common to see visible results and a return on your investment 3-6 months into the launch of your SEO campaign. What a lot of businesses don’t get about SEO is that while results may be slow to show up at first, once these benefits take hold they’re long-lasting.

Keywords Are Your Friends

While keywords won’t completely determine how well you rank on search engines, they’re still very much essential to how well your business does. This is because they’re the first point of contact for your customers. To briefly explain, there’s more profit in competitive keywords and search terms in comparison to less competitive, niche phrases and search terms. With thorough keyword research we can determine which keywords will give your business the best value.

To know more on how to improve your Sydney business, consult with one of our SEO experts at Xugar today and claim your free 360° SEO audit (worth $1300)!

Have you worked with similar businesses in my industry?

Our list of clientele at Xugar spans across a diverse range of industries. From wholesalers, retail, service providers, manufacturers, eCommerce, wellness and education and more, chances are we’ve worked with a business like yours before. Our engine optimisation, perceptive copy and continuous testing improves performance through both on and off-page strategies. Whether you’ve been in business in Sydney for many years with multiple offices or you’re a recent online start-up, your company can benefit from SEO strategies. Beat the competition by increasing your visibility and have customers come looking for your products and services.

What Xugar Does For You

Search engines should give you an advantage rather than hinder your opportunities. At Xugar we’ll simplify the web and help you profit from it. You won’t be lost in the ranks of your competition with our advanced SEO strategies. We’ll improve your website and marketing across the board to get you to Google’s top search results. Our SEO services are tailored to meet the individual needs of our clients. We’ll work closely with you to get a feel of your business and industry, your vision and business goals to meet your desired performance targets. We’ll deliver a personalised SEO campaign that works for you. Through comprehensive internal and external analysis we’ll implement a combined strategy that’ll convert your customers to take action. This means real sales, real returns on your investments. Our goal is to help you get real measurable results that impact your bottom line.

While this all sounds great, any kind of success requires time. Our team will analyse your business for things we can change to improve your rankings and have you making bank. We know change can be scary for companies. But trust that our approach to SEO is backed by real data and driven by results for our clients’ benefit. If we’re asking you to brave change, it won’t be just for clicks and leads. It will be for real conversions, real returns on your investment so your business can thrive.

How long have you been offering SEO?

First established in 2017, Xugar has been a pillar in Sydney’s SEO community ever since. Offering an extensive list of services, our standard of SEO is based on results-driven performance. This means that your goals as a business become our own. We’re not about wasting people’s time or money, we focus on set performance targets, real revenue growth and returns on investment for your business. Our experts at Xugar have the knowledge and experience to continuously adapt to the flux conditions of SEO. We cultivate sustainable results that’ll create value for your business in the long-term.

We know finding reliable SEO services in Sydney isn’t easy. That’s why Xugar builds real, long-lasting relationships with our clients for their ROI. We’ll decide on our goals in real terms, plan the aims of your SEO campaign in detail so you’ll know exactly how you’ll get there. We’ll make sure to optimise each strategy to give you maximum opportunities to overcome your challenges. At Xugar we make the web work for you.

To find out more about our reputation as the most dependable SEO agency in Sydney, see our extensive media coverage. Xugar has been recognised not only locally but nation-wide in Australia and overseas in a myriad of broadcast and news outlets such as the Daily Mail, Forbes, Herald Sun, SBS, The Australian, 9 News and more.

How long does SEO take to start working?

It would be premature to say the reasoning behind this question is entirely impatience. It’s a valid concern, one that often stems from a lack of understanding about SEO on business owners’ part and let’s face it, a lack of faith for those with negative experience. We don’t blame you. The issue is that a lot of businesses are misled into thinking SEO will catapult them to the number one spot on Google overnight. But any sudden changes like these are unsustainable, usually the workings of false SEO tactics. They may even create a host of legal problems that are more time-consuming and expensive to solve.

Investment in real, serious SEO will give a much more realistic outcome that’s no less profitable. You’ll see an incremental but steady climb that’ll provide you consistent sales. This work takes time. The 3-6 month turnover period is your benchmark. With relevant content you’ll have the right foundation to display authority and trustworthiness. This helps you scale up Google search ranks and accrue direct, long-term results in your goals and ROI.

SEO is a never ending process. The work doesn’t stop when you get returns, we test constantly and optimise our strategy from keyword research, having up-to-date link building, web refresh, weeding out UX bugs and more so you won’t be buried under the ranks of your competitors. This ensures the work that’s been done won’t be lost and will generate even more value for your business. Whether it’s page optimisation, technical SEO or content remodel, Xugar makes sure your business has the time and commitment it deserves. So should you.

How much time will you spend actively working on my account?

In order to create a campaign that works for your business, Xugar will work closely with you to understand your industry, your vision and targeted performance goals. We’ll inspect your current factors from your online status on your website, social media and other content, to the user experience on your site, your web design and any prior SEO experience you may have. Whether you’ve done any pay per click advertisement or ran into trouble with Google or other major search engines before, we’ll take note of your competition and the challenges you’re facing. This allows us to work on new content and to optimise what you already have to design a custom-tailored SEO campaign for your business. We’ll get your company to stand out in Sydney and surrounds so you’ll gain real footing and real conversions for revenue growth.

If you have something to start with, great, Xugar can work with what you’ve got and take it to the next level. If you’re a brand new business just starting out, we’ll be lucky to help you begin your SEO journey. Whether it’s building your website from the ground up, getting a small start-up to scale against much larger competitors, or getting a veteran in the industry to stay relevant, Xugar’s SEO campaigns are all about conquering your niche. We’ll connect you to your demographic and target customers who are actively searching for your product or service. This works especially well in the rising online landscape of eCommerce.

For reliable, top-tier SEO services, our experts at Xugar are here to help realise your business goals. Have a read of our clients’ reviews for incredible success stories.

Where did the name Xugar come from?

Xugar was built when our founder Sagar Sethi saw a gap in the market for reliable, long-term SEO solutions. Plenty of companies are convinced SEO is a sham. It isn’t hard to see why when agencies are delivering poorly planned quick-fix tactics disguised as real SEO, leaving companies burned out to develop bad faith for SEO ever since. Xugar exists to fill that vacuum, to provide clear, long-lasting solutions that’ll help companies generate real tangible returns in the long-term.

Our name comes from the intersection of the four key values we base our work on: Technology, Marketing, People and Business. The crossover of these four components represent what we deliver as a company. We use the latest technology to create marketing campaigns focused on innovation and growth. With data-backed strategies, we’ll target prospective customers to help you grow and scale your business effectively.

What makes Xugar different from other agencies?

Xugar helps clients gain sustainable long-term results. Chances are you’ve stumbled upon a website blog that reads terribly, overstuffed with keywords and jargon. That’s a clear sign of poor SEO, likely built on quick fixes and flimsy planning. It won’t do any constructive link building and will surely hurt your website when it comes to Google penalties. That’s the sort of preventable problem that will cost you a lot more money and time to fix.

Our team at Xugar does proper link building using technical SEO for long-lasting benefits. You’ll climb to Google’s top search results and remain there. It’s understandable you’re concerned about spending money on SEO, most businesses view it as no better than gambling. But SEO isn’t a wager, or it shouldn’t be. At Xugar we use proven tactics to maximise your on and off-page strategies to rank on Google’s first page results. Whether it’s web design, eye-catching copy or local SEO for local users, we’ll optimise your business to get you on the map on Google and other major directories. Our plan isn’t click rates or leads, it’s real conversions that impact your bottom line. With our SEO model being built on measurable results, you’ll see real growth for your business in revenue and return on investment.

How can you guarantee a return on investment?

With Xugar you can find your niche and compete with large scale enterprises on bigger budgets and websites. Whether you’ve got a product catalogue of ten or ten thousand, with a custom-tailored SEO strategy small and local businesses can outshine major global names. The beauty of SEO is it lets you get what you paid for, and then some. Using a thorough, specialised approach Xugar creates an SEO campaign that will work for you in the long-term. This leads to sustainable growth for your business and real returns.

Plenty of agencies advertise how cheap they price their services, but this is because the work they do does not offer any real lasting value for your company. They fail on due diligence in understanding what your business needs to properly grow. You might see quick results but these are flimsy wins that won’t help your company in the long run. With the ever-changing Google algorithm especially, the best case scenario is you’ll pop up on search results for a month and disappear just as fast. These agencies do the bare minimum, finding ways to cut corners for easy money whether it’s offshoring the brunt of their SEO work or relying on quick-fix tactics.

At Xugar expect dynamic, quality content that will directly speak to your users, getting you in touch with relevant customers so you can get to the first page of Google and earn returns. It’s our goal to make back your ROI for every marketing dollar you spend with us.

Do you work with big or small companies?

Over the years Xugar has worked with various companies, big and small, across many different industries. With SEO, any business can continue to grow by bettering their online and overall market presence. Xugar will identify the gaps in your website and continuously improve your campaign to get you top rankings on Google. Whatever stage of development your business is in, SEO can enhance your visibility and customer reach, leading to returns no matter the size or nature of your business. Regardless of different applications SEO is always relevant as it can help you benefit from accessing hard-to-reach spaces and entirely new markets. Be it keying into neglected localities or specific subgroups of people, we’ll help you connect with prospective customers who’ll appreciate your product/service. With our results-driven approach to SEO, Xugar will help you achieve your sales goals through conversions and generate real performance growth.

Whether you’re a B2B vertical or a B2C business with a large variety of trade, Xugar has probably worked with a business like yours before. Our wealth of experience lends to dealing with a wide demographic of customers and industries so your company’s SEO campaign is in good hands. At its core, SEO is a process that works by an established set of frameworks. And at Xugar we’ve perfected our system through trial and error. From creating great copy and web dev, targeting competitive keywords, improving UX on your site, we’ll do everything it takes to help you rank.

But beyond unique SEO strategies tailored for each client, we keep testing and retesting after you’ve overcome your goals and challenges. We monitor performance metrics and track for growth to add to page-specific strategies for your ROI.