SEO Sydney

Launch your revenue to the moon and build your online presence with a tailored SEO campaign. Xugar creates comprehensive SEO campaigns customised to reach your goals. With a crack team of SEO experts on board, you can expect more traffic, leads, and conversions. So what are you waiting for? Claim your free 360° SEO audit (worth $1300) today!

We're Well Recognized within Australia & Overseas

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Killer SEO Campaigns for Massive Growth

We work with you and your business!

Sometimes all it takes to see a business grow is putting your message in front of the right people. Our SEO campaigns do just that, using laser-focused keyword strategies to target ready-to-buy customers directly. With data backing up everything we do, we can see exactly what needs to change and where improvements need to be made to get you to the top.

On-page and off-page SEO optimisation, conversion-focused copy, and backlink outreach are just some of the things we do to build your website’s authority and bring in sales. All our SEO campaigns are geared to deliver real, tangible results. No more vanity metrics like dwell time, clicks or likes. All our SEO campaigns are designed to target each stage of your user’s journey through your website and maximise your ROI. No magic, no tricks. Just hard work!

Our 360° SEO strategies tackle the three main parts of your customer’s journey:

Get Seen Online

The first part of the puzzle is in getting by the right people online. Targeting highly relevant keywords allows us to drive interested traffic to your website. This puts your business in front of people who care what you have to say and gives you the best chance at making a sale. Using the latest in SEO strategies we know what works and what doesn’t and use this knowledge to boost your website to the top top of the search rankings. Stop wasting time, make more money, and save your sanity!

Impress With Your Website

First, you have to get people onto your website. Then you have to keep them interested! Our SEO technicians go over your website like a hawk on the hunt, tracking down and optimising anything that could hurt your SEO or your user experience. We optimise your images and video files to load faster, both onsite and off-site, get things ready for mobile users, clean content, improve structure and more. Anything it takes to make Google and your customers happy.

Conversion through Killer Content

Conversion is the goal, and killer SEO optimised content is the road to it! Our talented team of SEO copywriters work closely with you to understand your business, your USPs and your industry. We use this information to create content that targets your customers directly and tells them exactly what they need to know about you to buy. With tried and tested copywriting tactics combined with the best of SEO copywriting we’ve generated incredible results for many of our clients.

sydney seo services

Tried and Tested SEO Strategies

SEO Experts At Your Service

We’ve cracked the SEO puzzle so you don’t have to, giving you the secrets and strategies you need to succeed online. We keep track of all of Google’s 200+ ranking factors, optimising and modifying your SEO to meet the latest developments. With our SEO ninjas on your side, you don’t have to be an SEO expert to hit the top of the search rankings!

With everything we do tracked and tested, we can see exactly what needs to change to bring in better leads more consistently and ensure your website is staying competitive. This means real results and real conversions for you, benefits that will only grow as your rankings improve organically. If you’re looking to hit specific goals, talk to our SEO experts and we can craft a strategy that helps you meet them. With years of experience working with businesses of all sizes, we can provide you with advice and guidance on how to do business better online. Get your free 360 degree SEO audit and discuss your goals with an expert.

Real and Tangible Value for Your Business

From the start, we’re focused on getting you results. And not just any results. We want to reach goals that are going to have a real and tangible effect on your business. More customers, better customers, higher ROI, lower cost per conversion. Whatever you’re looking to achieve with SEO, we can create a strategy that will help you reach that goal.

To make sure we’re on the right track, we work closely with you, getting to know your business, goals, vision and more. The more we know about your business and market, the better we can tailor your campaign and the better the results you’ll get. We don’t work hard just to achieve the bare minimum. Because in the end, your success is our success too! If we don’t reach the goals we set out at the start, we’ll continue working for FREE until we do. That’s our guarantee to you.

Transparent Reporting

Transparency and honesty lie at the centre of our SEO services. No more wondering how your SEO is going or what’s being done with your website. Through our transparent, in-house reporting system, as well as regular updates throughout your campaign, you can see exactly what’s happening at any time. We give you the hard facts and figures, putting everything in the open. It also lets us see what’s happening as well, and gives us the data we use to optimise your website. If something isn’t going to plan, or could be doing better, you can bet our SEO techs are already working on it. And when something goes really right, you’ll be the first to know!

With everything headed online, it’s important you know what to expect from SEO, digital marketing, and online advertising. When you partner with Xugar you can expect expert advice from some of Sydney’s leading digital marketing specialists. We’ll help you keep up with the latest SEO changes and get you prepared for the future of online business. Talk to an expert today and we’ll be more than happy to answer your questions!

Advanced strategies

If you’re aiming for the top, you need to work with the best. We use some of the most advanced SEO techniques available to maximise the effectiveness of your campaign. With years of experience behind us, we know what works and what doesn’t. We’ve created some of the best strategies available and used them to achieve incredible results for our clients. In fact, it’s these strategies that achieved one of our clients a 413% increase in leads, and another 495% in orders!

Everything we do for you is tailored to your needs. There’s no such thing as an “SEO Strategy Template”. All our results come from hard work and dedication to your goals. Sit down with one of our team members today we’ll be happy to walk you through what SEO can do for your business!

Our SEO Services

As a leading digital marketing agency, Xugar offers a range of SEO services.

Local SEO

Local SEO is what helps small businesses compete online, by targeting ready to buy customers in your area. Dominate your local search listings with our Local SEO Services and location-based SEO!

Google My Business Optimisation

If you operate local, Google My Business optimisation is essential. Xugar can help you hit the top of the map listings and attract more local customers to your business.

eCommerce SEO

Hit new highs and smash revenue targets with a custom eCommerce SEO strategy. With eCommerce SEO experts on board, we can attract the right customers and grow your online business.

National SEO

For companies already operating on a national level or businesses looking to take that next big step, National SEO is the strategy for you. Reach new horizons, and customers, with Xugar’s National SEO.

Here’s Why You Should Choose Xugar

We work with you and your business!

Xugar SEO isn’t for the faint of heart. Our clients who get the best results are as committed to success as we are and driven by a need to be the best. Xugar SEO isn’t for the faint of heart. Our clients who get the best results are as committed to success as we are and driven by a need to be the best. If you’re:

Full Transparency from Start to Finish

Transparency is at the core of all our SEO campaigns. We’ll keep you in the loop with regular reports and a transparent reporting system, giving you full clarity into how things are performing. Need advice? Wondering how things are progressing? We’re here for you! Just give us a buzz and we’ll be there to answer your questions and give you better insight into your SEO campaign.

No More Gambling With Your Marketing Budget

When you test everything and have a clear plan in mind, SEO becomes a when, not an if. Forget funnelling your money into a campaign and praying that it works. We take the numbers and the guesswork out of SEO to set you on the path of success from the start. We give you the information as it is and tell you what needs to happen for your campaign to succeed. With Xugar you get the results you pay for!

We Always Deliver on our Promises

With clear goals set out from the start of your campaign and regular reporting, you can be sure you’re going to get the results you signed up for. Our tailored campaigns, personalised goals and KPIs are all part of a bigger objective. To make sure you get results in the areas that will grow your business and make you money. And if we don’t achieve those goals on time, we’ll for free until we do. Guaranteed!

We're Your Partner in Digital Marketing!

If you’re working hard to make your business succeed, then we are too! We’re by your side from start to finish, making changes, optimising content, building backlinks and looking for opportunities to send your business to the top! Whether you’re new to SEO or well versed in the world of digital marketing, we can help you take control of your online presence and transform it into a money-making machine. After all, it’s what we do best! Talk to an SEO expert today to get started and see what SEO can do for your business!


Xugar is powered by our clients and driven by their success. Here’s what they have to say about our services!

Xugar has been an absolute pleasure to deal with from the get-go. From website development to SEO migration, the team have been professional and responsive throughout the whole process. Being in the health industry, I am completely unfamiliar with how websites and smart SEO campaigns can be used to increase ROI but everyone has been amazing to deal with and have helped me understand the potential, one step at a time.

— Gavin Yang

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I have been working with Xugar for over a year now, and recently the enquiries for new swimming lessons has been the best in our entire 25-year history of running our business. This was also predicted by Xugar. They have been a star to deal with, and their guidance and direction has been second to none!! Thanks Xugar!

— John Sugden

john sugden swim school logo

We have been working with Xugar for our SEO and Google Ads services and we are extremely happy with what they provide. The whole team are very professional and responsive. Not only do they respond to our requests in a timely manner, they always go above and beyond to make sure we are looked after. Would highly recommend to anyone who’s looking to start SEO and other web services.

— Allie

lba logo

The team at Xugar are brilliant. They care about “you” and your “business”. The team have helped me navigate my way through the SEO wilderness and have also have delivered an amazing custom WordPress website, unlike anyone else has out there in my area of trade. Their greatest asset is that I can pick up the phone to get help or advice and they deliver.

— Brent Parker Jones

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Can’t speak highly about this company! What a wonderful and professional service provided, especially during the Covid Pandemic.

— Marisha Theeboom

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The team at Xugar are incredibly honest, helpful and very professional. I am very happy with their service and the way they have helped my business grow.

— Tracey Dordevic

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Case Studies

Many of our clients have achieved incredible results. Check out the facts and figures and see for yourself!
Good Talent

Good Talent

A complete website and brand image redesign saw Good Talent Media grow fast in brand new ways.

Read More
Accord Air

Accord Air

Xugar worked with Accord Air to bring their website into the modern digital age. Learn how we did it!

Read More
Flash Trend

Flash Trend

Learn how technical SEO boosted conversions and revenue fast for eCommerce retailer Flash Trend.

Read More


Got questions? We’ve got the answers. Here are the most common questions our clients ask us. Hungry for more? Shoot us a message today and we’ll be able to help you out!

How much does SEO Cost?

The decision to invest in SEO depends entirely on the goals and priorities of your business. Each company is different and your needs as a business owner even more so. You’ll have different influencing factors depending on your performance targets, your audience and customers, which industry you’re from, your location in Sydney, the competitiveness of your keywords, your market competitors and more. Take these into account when you’re considering the merits of SEO. This way we can determine how much you’ll need to invest on a monthly basis. If you want actual results, we recommend not investing any less than $500 per month. This is, in our professional opinion, the bare minimum to commission SEO services and any less won’t give you enough to work with. A general principle to follow for SEO is the more you pay a reputable agency monthly, the better results you’re going to get. But it’s equally important to understand how your costs are attributed, what kind of work you’re getting each month. Planning this ahead when you decide on your SEO campaign will give you better value for your money. Communication and an open, trusting relationship will help you get what you paid for from your agency. At the end of the day, SEO is a long-term investment that goes into your business. It’s common to see visible results and a return on your investment 3-6 months into the launch of your SEO campaign. What a lot of businesses don’t get about SEO is that while results may be slow to show up at first, once these benefits take hold they’re long-lasting.

Keywords Are Your Friends

While keywords won’t completely determine how well you rank on search engines, they’re still very much essential to how well your business does. This is because they’re the first point of contact for your customers. To briefly explain, there’s more profit in competitive keywords and search terms in comparison to less competitive, niche phrases and search terms. With thorough keyword research we can determine which keywords will give your business the best value.  

To know more on how to improve your Sydney business, consult with one of our SEO experts at Xugar today and claim your free 360° SEO audit (worth $1300)!

Have you worked with similar businesses in my industry?

Our list of clientele at Xugar spans across a diverse range of industries. From wholesalers, retail, service providers, manufacturers, eCommerce, wellness and education and more, chances are we’ve worked with a business like yours before. Our engine optimisation, perceptive copy and continuous testing improves performance through both on and off-page strategies. Whether you’ve been in business in Sydney for many years with multiple offices or you’re a recent online start-up, your company can benefit from SEO strategies. Beat the competition by increasing your visibility and have customers come looking for your products and services.

What Xugar Does For You

Search engines should give you an advantage rather than hinder your opportunities. At Xugar we’ll simplify the web and help you profit from it. You won’t be lost in the ranks of your competition with our advanced SEO strategies. We’ll improve your website and marketing across the board to get you to Google’s top search results. Our SEO services are tailored to meet the individual needs of our clients. We’ll work closely with you to get a feel of your business and industry, your vision and business goals to meet your desired performance targets. We’ll deliver a personalised SEO campaign that works for you. Through comprehensive internal and external analysis we’ll implement a combined strategy that’ll convert your customers to take action. This means real sales, real returns on your investments. Our goal is to help you get real measurable results that impact your bottom line.

While this all sounds great, any kind of success requires time. Our team will analyse your business for things we can change to improve your rankings and have you making bank. We know change can be scary for companies. But trust that our approach to SEO is backed by real data and driven by results for our clients’ benefit. If we’re asking you to brave change, it won’t be just for clicks and leads. It will be for real conversions, real returns on your investment so your business can thrive.

How long have you been offering SEO?

First established in 2017, Xugar has been a pillar in Sydney’s SEO community ever since. Offering an extensive list of services, our standard of SEO is based on results-driven performance. This means that your goals as a business become our own. We’re not about wasting people’s time or money, we focus on set performance targets, real revenue growth and returns on investment for your business. Our experts at Xugar have the knowledge and experience to continuously adapt to the flux conditions of SEO. We cultivate sustainable results that’ll create value for your business in the long-term.

We know finding reliable SEO services in Sydney isn’t easy. That’s why Xugar builds real, long-lasting relationships with our clients for their ROI. We’ll decide on our goals in real terms, plan the aims of your SEO campaign in detail so you’ll know exactly how you’ll get there. We’ll make sure to optimise each strategy to give you maximum opportunities to overcome your challenges. At Xugar we make the web work for you.

To find out more about our reputation as the most dependable SEO agency in Sydney, see our extensive media coverage. Xugar has been recognised not only locally but nation-wide in Australia and overseas in a myriad of broadcast and news outlets such as the Daily Mail, Forbes, Herald Sun, SBS, The Australian, 9 News and more.

How long does SEO take to start working?

It would be premature to say the reasoning behind this question is entirely impatience. It’s a valid concern, one that often stems from a lack of understanding about SEO on business owners’ part and let’s face it, a lack of faith for those with negative experience. We don’t blame you. The issue is that a lot of businesses are misled into thinking SEO will catapult them to the number one spot on Google overnight. But any sudden changes like these are unsustainable, usually the workings of false SEO tactics. They may even create a host of legal problems that are more time-consuming and expensive to solve.

Investment in real, serious SEO will give a much more realistic outcome that’s no less profitable. You’ll see an incremental but steady climb that’ll provide you consistent sales. This work takes time. The 3-6 month turnover period is your benchmark. With relevant content you’ll have the right foundation to display authority and trustworthiness. This helps you scale up Google search ranks and accrue direct, long-term results in your goals and ROI.

SEO is a never ending process. The work doesn’t stop when you get returns, we test constantly and optimise our strategy from keyword research, having up-to-date link building, web refresh, weeding out UX bugs and more so you won’t be buried under the ranks of your competitors. This ensures the work that’s been done won’t be lost and will generate even more value for your business. Whether it’s page optimisation, technical SEO or content remodel, Xugar makes sure your business has the time and commitment it deserves. So should you.

How much time will you spend actively working on my account?

In order to create a campaign that works for your business, Xugar will work closely with you to understand your industry, your vision and targeted performance goals. We’ll inspect your current factors from your online status on your website, social media and other content, to the user experience on your site, your web design and any prior SEO experience you may have. Whether you’ve done any pay per click advertisement or ran into trouble with Google or other major search engines before, we’ll take note of your competition and the challenges you’re facing. This allows us to work on new content and to optimise what you already have to design a custom-tailored SEO campaign for your business. We’ll get your company to stand out in Sydney and surrounds so you’ll gain real footing and real conversions for revenue growth.

If you have something to start with, great, Xugar can work with what you’ve got and take it to the next level. If you’re a brand new business just starting out, we’ll be lucky to help you begin your SEO journey. Whether it’s building your website from the ground up, getting a small start-up to scale against much larger competitors, or getting a veteran in the industry to stay relevant, Xugar’s SEO campaigns are all about conquering your niche. We’ll connect you to your demographic and target customers who are actively searching for your product or service. This works especially well in the rising online landscape of eCommerce.

For reliable, top-tier SEO services, our experts at Xugar are here to help realise your business goals. Have a read of our clients’ reviews for incredible success stories.

Where did the name Xugar come from?

Xugar was built when our founder Sagar Sethi saw a gap in the market for reliable, long-term SEO solutions. Plenty of companies are convinced SEO is a sham. It isn’t hard to see why when agencies are delivering poorly planned quick-fix tactics disguised as real SEO, leaving companies burned out to develop bad faith for SEO ever since. Xugar exists to fill that vacuum, to provide clear, long-lasting solutions that’ll help companies generate real tangible returns in the long-term.

Our name comes from the intersection of the four key values we base our work on: Technology, Marketing, People and Business. The crossover of these four components represent what we deliver as a company. We use the latest technology to create marketing campaigns focused on innovation and growth. With data-backed strategies, we’ll target prospective customers to help you grow and scale your business effectively.

What makes Xugar different from other agencies?

Xugar helps clients gain sustainable long-term results. Chances are you’ve stumbled upon a website blog that reads terribly, overstuffed with keywords and jargon. That’s a clear sign of poor SEO, likely built on quick fixes and flimsy planning. It won’t do any constructive link building and will surely hurt your website when it comes to Google penalties. That’s the sort of preventable problem that will cost you a lot more money and time to fix.

Our team at Xugar does proper link building using technical SEO for long-lasting benefits. You’ll climb to Google’s top search results and remain there. It’s understandable you’re concerned about spending money on SEO, most businesses view it as no better than gambling. But SEO isn’t a wager, or it shouldn’t be. At Xugar we use proven tactics to maximise your on and off-page strategies to rank on Google’s first page results. Whether it’s web design, eye-catching copy or local SEO for local users, we’ll optimise your business to get you on the map on Google and other major directories. Our plan isn’t click rates or leads, it’s real conversions that impact your bottom line. With our SEO model being built on measurable results, you’ll see real growth for your business in revenue and return on investment.

How can you guarantee a return on investment?

With Xugar you can find your niche and compete with large scale enterprises on bigger budgets and websites. Whether you’ve got a product catalogue of ten or ten thousand, with a custom-tailored SEO strategy small and local businesses can outshine major global names. The beauty of SEO is it lets you get what you paid for, and then some. Using a thorough, specialised approach Xugar creates an SEO campaign that will work for you in the long-term. This leads to sustainable growth for your business and real returns.

Plenty of agencies advertise how cheap they price their services, but this is because the work they do does not offer any real lasting value for your company. They fail on due diligence in understanding what your business needs to properly grow. You might see quick results but these are flimsy wins that won’t help your company in the long run. With the ever-changing Google algorithm especially, the best case scenario is you’ll pop up on search results for a month and disappear just as fast. These agencies do the bare minimum, finding ways to cut corners for easy money whether it’s offshoring the brunt of their SEO work or relying on quick-fix tactics.

At Xugar expect dynamic, quality content that will directly speak to your users, getting you in touch with relevant customers so you can get to the first page of Google and earn returns. It’s our goal to make back your ROI for every marketing dollar you spend with us.

Do you work with big or small companies?

Over the years Xugar has worked with various companies, big and small, across many different industries. With SEO, any business can continue to grow by bettering their online and overall market presence. Xugar will identify the gaps in your website and continuously improve your campaign to get you top rankings on Google. Whatever stage of development your business is in, SEO can enhance your visibility and customer reach, leading to returns no matter the size or nature of your business. Regardless of different applications SEO is always relevant as it can help you benefit from accessing hard-to-reach spaces and entirely new markets. Be it keying into neglected localities or specific subgroups of people, we’ll help you connect with prospective customers who’ll appreciate your product/service. With our results-driven approach to SEO, Xugar will help you achieve your sales goals through conversions and generate real performance growth.

Whether you’re a B2B vertical or a B2C business with a large variety of trade, Xugar has probably worked with a business like yours before. Our wealth of experience lends to dealing with a wide demographic of customers and industries so your company’s SEO campaign is in good hands. At its core, SEO is a process that works by an established set of frameworks. And at Xugar we’ve perfected our system through trial and error. From creating great copy and web dev, targeting competitive keywords, improving UX on your site, we’ll do everything it takes to help you rank.

But beyond unique SEO strategies tailored for each client, we keep testing and retesting after you’ve overcome your goals and challenges. We monitor performance metrics and track for growth to add to page-specific strategies for your ROI.

Talk to us!

We’re all about giving you the support you and your business need to flourish online. 

For advice on how to get your business growing, and want to get started creating a seriously good eCommerce web presence, talk to our growth specialists today. We’re experts when it comes to increasing sales and maximising your ROI.

Related Locations

We offer SEO Services throughout Australia and even globally! Find a Xugar SEO expert near you and get started today!







Gold Coast

xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610

xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610

xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610