FULL-SERVICE, DATA DRIVEN
DIGITAL AGENCY

Xugar was started to fill a gap in the digital marketing industry, one that desperately needed to be fixed. When Xugar started, many digital agencies were running “churn and burn” operations. This meant their entire goal was to quickly sign clients into contracts at incredibly cheap prices and then do the bare minimum work and pocket the money. Unfortunately, it was a strategy that worked, at the cost of the reputation of the entire digital marketing industry. Xugar set out to change that. We started with a foundation of the four main pillars of our business, the four things we believed most important for any business to thrive & grow. These were Technology, Marketing, People, and Businesses. Each one directly influenced our services and guided the way we structured our tailored marketing campaigns. By focusing on generating results for the businesses we worked with, and catering directly to real people with the latest marketing and technology, we could produce far better results than simply burning up clients. It’s this approach that has gotten us to where we are today and, we like to think, how the digital marketing industry began to change for the better.

Xugar lies at the intersection of these four things, which is where the X in our name comes from! By keeping these four things at the front of everything we do, we’re able to be open and honest with our clients, providing them with a far more thorough campaign and aim for results that will spur real growth for their business. These same techniques we employ for our clients are the ones that have helped us grow over the years as well.

At Xugar, we focus on long term results that benefit your business and help you reach your specific goals. This means you get services that will help your business grow sustainably and will support you as you strive towards your unique goals.

While other agencies are focused on search engines, or online platforms we realised early on that our efforts needed to be directed at the people behind the screens. Your clients, customers, users and viewers. If you’re not giving them the experience and the information they’re looking for, you’re not going to get the desired returns. It’s why our digital marketing campaigns are created with your needs and your customer’s needs in mind. Our campaigns are created in a way that ensures both search engines, social media platforms and your customers get what they’re looking for.

To achieve this, we look at what your competitors are doing, your value proposition and USP, and the kind of customers you’re looking to attract. From there we build your website and marketing campaign in a way that gets you real results. We optimise your website’s user experience, create messaging with clarity on user intent and realistic understanding of your competition. Our content writers write copy that grabs your customer’s attention and gives them all the information they need to make that all-important purchase decision.

While digital marketing is notoriously unpredictable, we have fail safes in place to make sure you see a return on your investment. By setting out clear goals from the start and keeping things transparent, open and honest, we can work towards objectives and goals that have a real impact on your business.

Our strategies are designed with your needs in mind as well as your budget and timeframe. We focus on the activities that are going to generate you the best possible results with the money and time you have. Our digital marketing strategies are tailored and will change based on things like your circumstances, business goals, whether you’ve done online marketing before and several other things. With these things in mind we can create strategies that will actively help you reach your goals, now or in the future. Our efforts never go unrewarded, and while it can take longer or shorter you will always see a return on your investment.

As a leading digital marketing agency, we’ve worked with companies of all sizes, from startups and family businesses to small corporations and large organisations. Because of the way our digital marketing campaigns are designed we can scale them to the size of any business once they’re tailored. No matter what stage your business is at, whether you’ve just started or you’ve been operating for years, our experts can create a strategy that will help you grow.

While the businesses we work on change, the rules stay the same. And with a deep understanding of the way online marketing works we can deliver great results no matter what project we’re working on. However, depending on the size of your business you may need to invest more into your campaign to see results. For example; The more competitive keywords that are going to see you get greater results are also harder to rank for and require more time and effort. Our team may also suggest undertaking additional activities outside of SEO as well if we think they’re going to help. Things like PPC, Social Media Marketing or email marketing can all help your business grow and multiply the effects of one channel alone.