1300 565 610

1300 565 610

SEO Agency Hobart


Discover exactly what SEO services you need to generate leads, boost revenue, and devour the competition!

Claim your FREE 30-minute strategy session today.

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Rated 5 stars across 100+ Google reviews!

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Rated 5 stars across 100+ Google reviews!


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We work closely with you to understand your industry, your needs and goals, and your vision for your business, achieving results that make a real impact on your bottom line.

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We’ve opened up our system to give you full access to the facts and figures. Log in and see how your campaign is tracking in real-time, with just a few clicks.

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Work with some of Australia’s leading digital marketers, design specialists and content writers to give yourself an edge over the competition.


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And these are just naming a handful!


tried and tested seo strategies

Experienced Team

When it comes to SEO, you’re in good hands with Xugar. We’ve assembled some of Hobarts leading SEO specialists, creating a force to be reckoned with. And with this force focused on your business, we can achieve incredible results. Google is constantly changing, adapting to what users want, and your website needs to change as well. Our experts stay up to date with the changes and continually update your website to ensure you stay competitive. This means changing and optimising for every one of Google’s 200+ ranking factors and understanding how to use the latest SEO techniques to get you results.

With Xugar’s SEO experts on your team, you don’t have to be a marketing genius. Tap into the wealth of experience and knowledge our team holds and put yourself on the path to success. As Hobart’s leading SEO experts, we’ll show you how to dominate on Google without breaking a sweat!

Personalised to Suit Your Needs

As a business owner, you’ll know better than most that every business is different. We realised early on that only a closely tailored SEO strategy will deliver the results we’re hoping to achieve. So we focused on developing a system that would let us better understand our clients and create custom, results-oriented strategies. You’re going to need more than rankings and clicks if you want a successful, sustainable business. What truly matters is getting them all the way through conversion gates where they can really make a difference for you. With Xugar, you’ll be turning clicks into cash in no time!

Using comprehensive analysis tools we look at XXXX< XXXXX,. XXXXX, and more to work out exactly what we need to do to get you results. And if we somehow don’t deliver on our promises, we’ll continue working on your SEO for FREE until we do.

Transparent Reporting

The digital landscape is changing! As more people begin to trust and rely on digital marketing, you need to be ready. It’s why we give all our clients full access to what’s going on with their campaign. Our in house reporting system is completely transparent. With it, you can track your rankings in real-time and see exactly what’s going on at any time. We give you access to the data and metrics hugely successful businesses use to grow even bigger!

Stop paying for digital marketing without knowing what you’re getting! With Xugar you have access to the exact data we’re using to optimise your SEO and can see what we’re doing to drive success for your business.

Advanced SEO Strategies

As well as using tried and true strategies, we’re always striving for cutting-edge technology and innovation. We use advanced SEO strategies created by some of Hobart’s top SEO specialists to give you the edge you need to succeed. With continuous testing and optimising we can get results and leave nothing to chance.

When it comes to creating advanced SEO strategies, the more information we can get from you the better. The more insight we have into your business the better the strategies we can create and the more opportunities we’ll find for you. It’s this thinking that sets us apart from our competitors and what helped one of our clients a 413% increase in leads, and another 495% in orders!


We work with you and your business!

With finely tuned content complemented by on-page and off-page SEO efforts, we can transform your website into a revenue-raising machine, maximising conversions and ROI.

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They’ll Find You on Google


You Impress With Your Website

Ranking a bad looking website is one of the easiest ways to burn your money. We create landing pages that convert, impressing your hot SEO leads and preparing them for conversion. We go over your website with eyes like a hawk to clean up design, improve headings and page structure, and make sure there’s nothing to scare your new customers away.

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Copy Captures and Converts

Words are powerful, even more so when you’re talking to the right people. Once we’ve got their attention, we draw your leads in with conversion-focused, SEO optimised content. It’s the perfect one-two combo, giving your customers exactly what they need to hear about your business and knocking out the competition.


Many of our clients have achieved incredible results. Check out the facts and figures and see for yourself!

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Xugar is powered by our clients and driven by their success. Here’s what they have to say about our services!

Kingston Funerals


Great experience with xugars approach and professionalism. Very excited with their enthusiasm in helping us improve our business. We have found the whole team helpful in every way and love the way the xugar team explain what they are doing in layman's terms. Look forward to the future.

Carolina Vera


Excellent team! Dorian, Amshu and Aaron always available to fix any issue or concern, they know their stuff! They helped me to Improving ranking, traffic & Sales! We keep improving weekly, keep the good work! SEO & Google ads service highly recommend!

Mawien Ariik


A great company that keeps to their promise and commitment. Thank you Xugar for your professionalism and seamless experience in dealing with you. | would recommend you to family and friends.

Geoff Gravenall


We've been using Xugar for our SEO work for a number of years now. Dorian and the team have been fantastic. Dorian’s attention to detail and understanding of our business is first class. Always a pleasure dealing with the team at Xugar.

Allie Liz


We have been working with Xugar for a few months now with our SEO and google ads services and we are extremely happy with what they provide. The whole team are very professional and responsive. Not only they response to our requests in a timely manner, they always go above and beyond to make sure we are looked after.

Noah Maia


I 100% recommend Xugar. They take care of our website and SEO and | couldn't be more happy with the results. The team is always very professional, supportive, organised and quick. We've been with Xugar for almost 2 years, and will continue for many more..

Shantee Sig


Excellent service from the team! We started off with Adwords and now after 6 months our SEO brings in 10 times more than the Adwords campaign at a fraction of the cost!

Onur Camurbuken


Can't recommend the crew at Xugar enough. They have helped our business grow online immensely with special thanks to Dorian as he is very knowledgeable and thorough with his approach and execution of his work. Highly advise anybody looking for online growth to deal with the team at Xugar.

Thomas Kennedy


We get consistent flow of new leads and enquiries every day. | started working with Xugar 6 months ago. After the 3 months we started seeing some traction. | highly recommend them because | have seen how it has changed my business.Much appreciated!

Pizza Farro


Amazing company to work with!! The Xugar team has made great effort to provide a high-quality service!! They are very professional and responsive. It is a real pleasure working with them. We can only recommend them!

Olivia Moller


All the team at Xugar have gone beyond my expectations. They each make it their duty to have a full understanding of your business. Jimmy's content knowledge was amazing. Dorian is a great project manager. Best change I've made.

Geoff Gravenall


We've been using Xugar for our SEO work for a number of years now. Dorian and the team have been fantastic. Dorian’s attention to detail and understanding of our business is first class. Always a pleasure dealing with the team at Xugar.

Nicholas Tama


They really put actual time and effort to get the results. Xugar is a classy business with a huge bang for your buck. They are definitely not like other companies who will just sign me up on a cheap price but later on I never got any ROI.

Lyn B


Got the team at Xugar to help me with an Adwords campaign for my beauty salon. Dorian was extremely informative and precise in setting it up and always keep us posted on the project progress. I’m happy with the result and have seen great ROI from it! Thanks again!


As a leading digital marketing agency, Xugar offers a range of SEO services.


Offering a wide selection of built-in tools, BigCommerce is a popular online shopping platform as an all-in-one ecommerce website platform. Xugar can design and develop your BigCommerce site, ensuring all integrations work together as seamlessly as possible for ease of use for you and your customers. Learn more


With regular updates, cloud support, native B2B and B2C tools, content management systems and global tax, currency and language support, Magento is a feature rich eCommerce platform used by businesses around the globe. Learn more


As one of the most prominent players in the e-commerce game, Shopify is a popular choice for an eComm platform. It has over 1 million stores globally. If you think Shopify is a good platform for your online store, speak with our team at Xugar; we’re highly experienced with this ecommerce platform. Learn more



WordPress is the most used content management system in the world. WooCommerce is WordPress’s eCommerce plugin allowing retail businesses to add an online shop to their website. Xugar’s e-commerce team are well-versed in all things WordPress, including WooCommerce. Learn more


Local SEO


Google My Business Optimisation

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eCommerce SEO


National SEO


National SEO

For companies already operating on a national level or businesses looking to take that next big step, National SEO is the strategy for you. Reach new horizons, and customers, with Xugar’s National SEO in Australia Learn more

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eCommerce SEO

Hit new highs and smash revenue targets with a custom eCommerce SEO strategy. With eCommerce SEO experts on board, we can grow your online business and attract the right customers. Learn more


Google My Business Optimisation

If you operate local, Google My Business optimisation is essential. Xugar can help you hit the top of the map listings and attract more local customers to your business. Learn more


Local SEO

Local SEO is what helps small businesses compete online, by targeting ready to buy customers in your area. Dominate your local search listings with our Local SEO Services and location-based SEO! Learn more


National SEO

For companies already operating on a national level or businesses looking to take that next big step, National SEO is the strategy for you. Reach new horizons, and customers, with Xugar’s National SEO in Australia Learn more

shopping cart

eCommerce SEO

Hit new highs and smash revenue targets with a custom eCommerce SEO strategy. With eCommerce SEO experts on board, we can grow your online business and attract the right customers. Learn more


Google My Business Optimisation

If you operate local, Google My Business optimisation is essential. Xugar can help you hit the top of the map listings and attract more local customers to your business. Learn more


Local SEO

Local SEO is what helps small businesses compete online, by targeting ready to buy customers in your area. Dominate your local search listings with our Local SEO Services and location-based SEO! Learn more


We work with you and your business!


Trust and transparency comes first

Our team is here when you need us to be, ready to help at any time. With our transparent reporting system, you get a clear view of how your campaign is performing at any time. If anything changes with your campaign, you’ll be the first to know!

No more gambling on SEO agencies

SEO shouldn’t be a gamble and with Xugar it isn’t. Ongoing testing and changing allows us to see what works, and what doesn’t, to consistently achieve great results. With Xugar you’re never left wondering, and can be sure your SEO headed in the right direction.

Get real results with serious impact

With tailored campaigns designed around smart goals for real, tangible results, we can guarantee you’ll see results. We set out from the beginning to achieve the goals that will see your business grow, and not just look nice. And if we don’t achieve those goals, we’ll for free until we do.

A team of dedicated SEO specialists

Xugar is more than just an SEO agency in Hobart. We’re your digital marketing partners, working closely with you to reach your goals and achieve your vision. Our SEO experts are on call and ready to help. We can provide you with advice for digital marketing, and help you make the most of the results your SEO campaign is getting you, maximising your revenue.


Talk to us!

We’re all about giving you the support you and your business need to flourish online.

For advice on how to get your business growing, and want to get started creating a seriously good eCommerce web presence, talk to our growth specialists today. We’re experts when it comes to increasing sales and maximising your ROI.



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We still promise not to send you spam and keep your data safe!
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Got questions? We’ve got the answers. Here are the most common questions our clients ask us. Hungry for more? Shoot us a message today and we’ll be able to help you out!

How much does SEO Cost?

SEO can cost anything from $100 a month to $100,000. However, the amount you pay doesn’t necessarily reflect how much it’s worth. SEO pricing often depends on how much work is done. A good SEO agency in Hobart will be able to make good use of the money you pay, effectively managing spending to deliver the best ROI. Pay too little and your agency won’t have the money to get things done. Too much, and your agency might be overcharging you! SEO is case-by-case, which is why our SEO plans are tailored to each customer. Xugar offers a plan that fits your budget and then works out how much we can achieve with that budget. This will depend on a wide range of factors, including your business’ size and how competitive your industry is.

If you’re aiming to see any return on your investment, we recommend paying no less than $500 a month. While you won’t see huge results quickly like many people paying more do, it’s enough to keep the ball rolling while you continue to work and grow your business as you normally would. SEO is a long-term game, and if you’re in it you will see incredible results eventually. As long as you’re with a reputable SEO agency in Hobart that can put their money where their mouth is!

For more information on the cost of SEO, talk to our team today. We can provide you with the information you need and answer any questions about SEO. With our experience we can often give a ballpark estimate on how much you’ll need to pay for SEO to see results. As a general rule, the less you pay monthly the longer it will take for you to see good results. So keep that in mind when you’re shopping around!

Have you worked with similar businesses in my industry?

Xugar has worked with businesses throughout Australia and even internationally across a broad range of industries. While industries vary, all digital marketing is based on the same principles. With smart campaigns set out from the start we can adapt our strategies to your industry and deliver an SEO campaign that meets your goals.

Regardless of what industry you’re in, you can be sure we’ve worked with a business in your industry or a similar one. We work closely with all our clients to understand their industry as thoroughly as possible. It’s what allows us to achieve the results we do and build long-lasting relationships with our clients.

We use your initial 360 degree SEO audit to look at all the things in your industry and market that could affect your SEO campaign. We’ll be able to identify many of the opportunities and challenges we might face, and create a strategy that takes those into account. It’s important to remember that your industry and your competition online is going to be different to what you’re facing offline. While your competition normally might be the businesses in your local area, you’re competing with everyone targeting a specific keyword online. This means two things: there are a lot more businesses to compete with online, and there is far more opportunity to succeed.

When targeting a keyword you could be competing with someone down the road, across the city, or even the other side of the planet. While understanding the industry is important, being able to rank first on Google should be your first priority. Our SEO Experts understand both. We can give you the best chance at succeeding online and growing your business with SEO!

How long have you been offering SEO?

Since 2017 Xugar has provided industry-leading in Hobart for hundreds of businesses. We started as a specialist SEO agency, mastering the basics of Search Engine Optimisation before moving onto more advanced digital marketing services such as PPC and Social Media Marketing. While SEO is our speciality, we offer a full suite of digital marketing services. Over the years we’ve helped hundreds of businesses achieve incredible results. Our SEO experts have gained the knowledge and experience necessary to create tailored SEO campaigns for each and every one of our clients. We adapt our tried and tested strategies to your needs to create a campaign that’s almost guaranteed to give you great results.

While we’ve seen great results already, we’re still growing. The future of Xugar is bright as we branch into content marketing, conversion rate optimisation and more. In everything we do, Xugar aims for long term growth. Growth that’s sustainable, significant, and certain. It’s a philosophy we carry forward to our clients, providing services that give them long-lasting value, even if they choose to move on. This way all our clients feel they’re getting great value for their money.

Talk to our team today for more information and see how we can help you grow your business.

How long does SEO take to start working?

When it comes down to it, SEO is a long term strategy. It can take anywhere between 3 to 12 months before you see a significant impact, but it’s well worth the wait! There are a huge number of factors that can affect the success of your SEO. These include your industry, the competitiveness of keywords, how you are positioning your business, and whether your competitors are doing SEO. The current state of your website can also affect how long it takes to rank. Often, new websites or website with no rankings at all will take longer to rank page one, especially for competitive keywords. On the other hand, the history of your URL and how it was used in the past can also slow down your rankings.

If you’re seeing people achieving overnight results, or agencies advertising this kind of service, you can bet something isn’t right. Cheating the system will get you penalised by Google, and you’ll see your rankings disappear for good just as quickly as they appeared. Sometimes, the best thing you can do is to just be patient.

Our strategies are designed in the long-term to provide long-lasting value. This way your website will have a strong foundation and grow sustainably, bringing you great results for years and years to come.

In the end, SEO is a long term digital marketing strategy. With constant trialling, testing and optimising over time we can work out what the best strategies are. It also lets us keep your website up to date with the latest changes and developments in SEO so you can stay competitive on Google now and in the future.

How much time will you spend actively working on my Campaign?

Where did the name Xugar come from?

The story of Xugar’s name isn’t as exciting as you might think, but it does represent part of our growth as a business and the values Xugar was founded on. Xugar started out with the word Sugar, combined with one of our core beliefs. The X at the start represents the main pillars we stand on, being Technology, Marketing, People, and Businesses. It’s what we believe is important and the foundation of all our services and decisions as a business.

With this all in mind we set out to change SEO for the better. For a long time, because SEO was such a new service in Australia there were a lot of agencies that made their money by quickly gaining and losing clients after putting them through contracts. This churn and burn approach made them money at the expense of everyone else and gave SEO a very bad reputation. By creating campaigns that delivered real value and focusing on long term relationships we wanted to change the market and create an SEO agency that was transparent and hardworking.

Xugar aims to create comprehensive, holistic digital marketing solutions that take these four areas into account. This way, our campaigns are far more detailed than other agencies and work towards real-world goals and results. It’s the philosophy we used to grow Xugar, and what we now use to grow our client’s businesses.

What makes Xugar different from other agencies?

Xugar focuses on two things: Transparency and long term success. Early on we changed our strategies to focus on putting real people first and not search engines. While it’s nice to hit the top of the search rankings for a thousand keywords, if none of those keywords are things your target market is looking for you’re not going to see any results! By optimising your website for your customers first and then for SEO, we can make sure both are going to love it.

Our SEO experts are more than just tech wizards. They have years of experience working with businesses just like yours and know what it takes to spur growth. Our team will often provide you with advice on the best ways to grow online, or about additional activities you can do (or we can do for you!) to see results faster. We’ve helped clients get better images for their websites, connect with charities and organisations for outreach, and generally make change in their industry.

If this sounds like something you’d be interested in, book in for a consultation today and get a free 360 degree SEO Audit for your website. We’ll look at every part of your website to give you a comprehensive overview of what’s going and where you can improve. Then we’ll show you exactly what you can do to grow your business!

How can you guarantee a return on investment?

You may realise that SEO is unpredictable and uncertain. It’s part of what makes it so difficult to get results sometimes. That’s why we offer a specific guarantee for all our new clients. If you haven’t seen the results we promised you by the end of your initial campaign, we’ll keep working for free until you do. This means you get the results you paid for, guaranteed, and we get the satisfaction of knowing you’re succeeding.

We’ve tested hundreds of different strategies over the years and refined our processes to use a few specific ones that we can tailor to each of our customers. With consistent work and the right foundation, our strategies are effectively guaranteed to achieve results. Whether that’s in 1 month, 3 months, 6 or 12, it can be hard to say. But simply looking at our results we can proudly say all our clients see results. Even if they make the tough decision not to stick around.

Because of the way our services are designed, none of the work we do on your website. Backlinks are one thing, but the high quality content we produce, conversion rate optimisation, on-page optimisation and more never go to waste. This work will continue to produce results on your website for as long as you choose to keep it there. It’s another part of why we always guarantee results for our clients.

Do you work with big or small companies?

We work with companies of all sizes, from small, one-man startups and family businesses to national corporations with hundreds of employees and offices across the country. No matter what size your business is, our team will work closely with you to identify opportunities we can target with SEO and help you grow. We look at shortcomings and areas your business can improve online, new endeavours we can chase and more to create a tailored strategy that will deliver you the best results in the least amount of time.

Every business is different and requires a different approach to succeed. It’s why we tailor all our campaigns to your situation and your goals. If you’re looking to branch into new markets or locations, we can find keywords and strategies that let you do that. If you want to sell more of a specific product, we’ll find the best keywords for it and optimise your sales pages to sell better. Alternatively, if you’re just looking to keep the money flowing steady, we can work out what you need to make it happen.

Depending on your goals and the stage your business is at, we may suggest you diversify your marketing. While SEO is great by itself, it works best when you’re actively marketing in other areas as well. PPC advertising, word of mouth, community events and everything else compounds with SEO, multiplying the results from the work we do.

More visitors to your website = better website metrics = more successful SEO strategies.

With the right SEO optimisation in place from the start, we’ve seen incredible results once our clients start growing their businesses offline as well. Just check out the results we achieved in our case studies!