SEO, Updates

Over the past few decades, there has been a notable transformation in our purchasing behavior. It used to be exclusive to physical stores, but it has since spread to the vast expanse of the internet. Additionally, the digital landscape changes annually as a result of shifting customer behavior and technology improvements. It seemed unthinkable only […]

In order to compete with OpenAI’s ChatGPT Google launched its version of LLM based chatbot on 6th February last year as a beta and over time it expanded to different countries. Bard uses LaMDA - Language Model for Dialogue Applications machine learning model, which was first showcased by Google back in 2021. But after that […]

Choosing the best e-commerce website builder is essential to developing an effective SEO plan. These platforms are the foundation of your online business, impacting important elements like user experience, content organisation, and site speed. Today, we set out to investigate a wide range of premium website builders, each with special capabilities to meet different technical […]

On 22 Feb, Google and Reddit have announced a deeper partnership which will revolutionise the way people use Google to find information on Reddit. On side of deal, Reddit will get access to Google’s cutting-edge AI technologies through Vertex AI which will enable Reddit to improve its internal search on its website or app. While […]

Simply put, modern SEO prioritises excellent user engagement and experience. So, you no longer have to optimise your website or a focus page for bots and search engines. This means you can deliver great content without worrying about traditional SEO limitations. This also means that factors that influenced your rankings in the past won’t work […]

The AVA Digital Awards recently announced their Gold winners for their 17th annual competition, recognising excellence in digital communication by creative professionals from across the globe. We proudly announce that Xugar was awarded Gold for “Best eCommerce SEO Campaign.” Our submission highlighted the On-Page & Off-Page SEO campaign we created for Melbourne-based eCommerce coffee machine […]

In November 2023, Google rolled out a reviews update. This update will continually evaluate opinion-based content on websites. The update started rolling out around 8th November 2023. According to the documentation provided by Google, the Reviews Ranking System (RRS) will not assess reviews left by individuals on product pages or service pages. However, it will […]

Let's start 2024 with a refined strategy that will help you realign priorities. In this article, we will cover things to consider from a high-level business perspective as well as from a granular technical SEO perspective. We recommend before you make any changes to your current SEO strategy, study this checklist in detail. First thing […]

SEOs around the world are always looking for the next best thing to get ahead of their competitors. A recent update from Google about author bylines may leave many SEOs underwhelmed. Well, at least not the ones who focus on quality content. Keyword stuffing is no longer recommended or appreciated by the readers. Nowadays the […]