fb-pixel

1300 565 610

Google PartnerDigital Marketing Associate

1300 565 610

Google Reviews Update: November 2023

Sagar Sethi
16/01/2024
SPREAD THE LOVE!

In November 2023, Google rolled out a reviews update. This update will continually evaluate opinion-based content on websites. The update started rolling out around 8th November 2023. According to the documentation provided by Google, the Reviews Ranking System (RRS) will not assess reviews left by individuals on product pages or service pages. However, it will assess blogs and other articles that give opinions or analysis.

Many websites saw fluctuations in rankings during this period that may have been caused by either this update or the core search algorithm update that rolled out simultaneously. Google also stated that there will be no periodic updates about this release and it will continually keep making regular changes in the background.

No matter how grim it may look, there is a silver lining. Although the update took a couple of weeks to roll out, some saw an immediate impact. Regular updates mean shorter times for sites to recover. If your site is affected by this update, you do not have to wait for the next release or update. Incremental changes help you bounce back faster.

How do you recover from Google Reviews Update?

Start by reviewing Google's Search Quality Rater Guidelines. The overview document is available here - https://services.google.com/fh/files/misc/hsw-sqrg.pdf

In 2022, Google made over 4000 changes to improve search results. It is clear by the sheer number that these improvement updates will be constant in 2024.

We recommend that you make regular reference to these guidelines. It is also essential to make faster changes to reduce the recovery period. If you need an easier way to keep up to date with these updates, you can hire a professional SEO agency to do this for you.

Summary

  • The update focuses on opinion/analysis based content not on reviews left by third parties.
  • Impact on rankings during this period could have been because of the core update roll out or the Google Reviews Update.
  • Assessment is done on a page basis rather than sitewide.
  • Follow Google's Search Quality Rater Guidelines to get best results. Example, keep the content current, original, transparent and informative.
  • Move quickly & make changes as soon as you can to reduce the recovery period.

 

MORE ARTICLES FROM SAGAR

[psac_post_carousel slide_show="3" dots="true" arrows="false" autoplay="false" autoplay_interval="3000" speed="800" design="design-2" show_category="false" show_author="false" show_date="false" show_read_more="false"]

SCALE YOUR BUSINESS & DOMINATE YOUR INDUSTRY!

Logo Agency
arrow

We promise not to send you spam and keep your data safe!

arrow

We promise not to send you spam and keep your data safe!

arrow

We promise not to send you spam and keep your data safe!

arrow

We promise not to send you spam and keep your data safe!

Top Arrow
We still promise not to send you spam and keep your data safe!
Sagar Sethi

Leave a Reply

Your email address will not be published. Required fields are marked *