DIGITAL MARKETING

Choosing the right digital marketing agency is crucial for businesses looking to succeed in today's landscape. With so many agencies out there, it's vital to ask the right questions to find the perfect fit. That's why first step of onboarding with Xugar is focused on you, understanding who you are, what's your business and what […]

This article will cover everything you need to know about e-commerce marketing. As a digital marketer of over ten years & founder of a leading digital marketing agency, I come across many channels, strategies and frameworks to get the best return on marketing dollars. A lot of them are effective, with some being duds. The […]

Google Search & SEO (optimising to rank on Google) have been evolving forever, either it be continuously ranking updates shifting positions of URLs ranking on first page or introduction of new concepts around helpfulness of content. Just zooming out of Google and Search, the dominant way Australians are using to look for information & services […]

"Hard Work Never Killed A Man"  - Scottish Proverb. I believe people 'metaphorically' die when they are done. As long as you have a purpose, you'll have the WILL to do better, improve & grow. The same goes for a team. You need a clearly defined purpose, targets and frameworks for the members to feel […]

According to Time Magazine, humans now have a shorter attention span than goldfish. 8 seconds to be exact. The marketing community has had to adapt. But optimizing page speed and even the most of intriguing of content can only go so far. In the background, digital disruption is making its mark. Real estate agencies, for […]

If you’re in business there’s no way you’ve never heard the words “sales funnel’ before. My father owns a business, and a few years back it’s all he ever talked about. Sales funnels for leads on your website, sales funnels for selling eBooks, sales funnels for selling online classes and learning programs, there was a […]

Being a Digital Project Manager is an amazing and very challenging role. We come across multiple challenges and issues while managing web design projects. It is very important to maintain the balance between clients expectations and practical feasibility in the Digital world. We play a very crucial role in converting their thoughts into reality. Let’s […]