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Why Xugar as Your Digital Marketing Partner

Xugar Blog
Sagar Sethi Entrepreneur
Gagan Ghotra

Choosing the right digital marketing agency is crucial for businesses looking to succeed in today's landscape. With so many agencies out there, it's vital to ask the right questions to find the perfect fit. That's why first step of onboarding with Xugar is focused on you, understanding who you are, what's your business and what are your goals.

We are a full-service digital marketing agency based in Melbourne and have been serving clients since 2017. Either it be ranking for competitive keywords on Google or managing your Google Ads or even looking after the social presence of your brand, we are here to help and can strategically grow your business.

Partnering with Xugar starts from a Strategy Session!

Our experts jumping on a call to discuss
- What your goal is?
- Who are you competing with? (Market Research)
- Best channel (either it be SEO, Google Ads or Social Media Markerting) which can help you achieve your goals!

and lot of more business scenario-specific questions.

Strategy Session is an open opportunity for you to ask questions, seek advice and help us to specifically understand challenges that you're facing & how Xugar can help you tackle those challenges & grow your business.

Book a Growth Strategy Session Now!

You may wonder how Xugar is different! Please read below about our strategic & data-driven approach to help grow your business and stand out in the market.

Xugar team sitting in an office and discussing strategy for helping grow the businesses of clients

Data - Driven Approach

At Xugar, we don't believe in marketing guesswork. Our strategies are built on a solid foundation of data analysis.

Before we even start working on your campaign, our team do through analysis of any existing data (Google Analytics 4 or Search Console) and we use third party tools like SemRush to exactly understand where your business is standing amongst all the competitors and how we can strategically help you stand out & grow!

Extensive data analysis paired with understanding of industry trends, analysis of competitor strategies enable us to pinpoint your ideal audience, understand their online (or in case of physical businesses - offline) behavior.

Then build a specific & strategic campaign plan to help you stand out in market and strategically position your business as a brand.

Data Driven marketing approach of Xugar

We don't just use data at the start – it's integral to our ongoing success measurement and updating our strategy over time to adjust for changing consumer behaviour or industry trends.

Every campaign we execute is closely monitored with key performance indicators (KPIs) in case of SEO its ranking and in case of Google Ads its ROAS (Return on Ad spend).

This approach allows us to continually optimize and refine our strategy, ensuring your budget is spent wisely and delivers tangible ROI for your budget.

An example of Xugar's Data-Drive Marketing Approach (SEO)
For one of our client with this data driven technical SEO auditing approach, we discovered that bounce rate is really high 70% and we found that significant number of users are dropping off from the site because it's not easier to navigate around (found through data driven CRO auditing using industry leading tools).

Once the issues were identified we created a strategic plan to fix the issues, implementation of which led to 138.7% increase in conversion rate and 432% increase in revenue just within a year (2020 vs 2021)

Data driven analysis → Finding of significant issues → Strategic fixes → Happy Clients (& of course more revenue)

That's our approach (Xugar's Approach of Marketing)

Cutting-Edge Expertise

The digital marketing landscape shifts rapidly, what was working in SEO a year ago might be irrelevant today or need to be completely re-think. It's because landscape is constantly changing with Google & other platforms constantly updating their systems, even in 2023 just in short spam of time from Sep to Nov there were multiple ranking updates. Out of all these updates, September 2023 Helpful Content Update (HCU) affected ranking of a lot of sites, pushing up the ranking of pages which had helpful content and not some generic content.

Keeping up to date with all these changes & adjusting strategies accordingly is what set Xugar apart from other players in the market.

Xugar team members standing and wearing a bluish colored jacket showing "Xugar" logo on top right hand side

Businesses that fail to adopt their strategies in the wake of algorithm changes risk plummeting in search rankings, losing visibility and ultimately missing out on valuable customers. This commitment of Xugar's SEO Experts translates to peace of mind for Xugar's clients, knowing their campaigns are always protected from sudden drops in performance & are constantly ranking on first page of Google and growing their business!

Client-Focused Approach

We at Xugar believe that your business deserves a marketing approach that's as unique as you are. We understand that pre-packaged, one-size-fits-all marketing solutions will fall flat in today's dynamic marketplace. That's why we invest time and effort into truly comprehending the heart of your company
- your overarching goals
- the customers you dream of reaching
- specific challenges you need to overcome

From the very first consultation - Book a Growth Strategy Session!

We see ourselves as an extension of your team.

Xugar team discussing strategy to help grow business of clients

We work in close collaboration with you, developing strategies specifically tailored to align with your vision. This partnership-driven approach ensures that every marketing effort is carefully designed to help your business grow!

While we are working on a specific campaign, we make sure that you as a Xugar's client is always informed of what's happening and what strategies we are implementing for your campaign either it be just sending you an update email or just giving a quick call or perhaps inviting you to visit for our office in Southbank to have a face-to-face meeting.

We believe in building long term partnerships & relationships!

Range of Integrated & Complementary Services

At Xugar, we believe that fragmented marketing efforts lead to fragmented results, that's why in order to grow consistently and achieve your business goals! You should be focusing on each digital marketing channel either it be SEO or Social Media.

In order to help you run a holistic digital marketing campaign targeting your potential customers across all online platforms we at Xugar offer full spectrum of digital marketing.

SEO (Search Engine Optimisation) - At Xugar, we understand that SEO is about more than just rankings. Our strategies prioritize attracting the right kind of traffic – the visitors most likely to convert into customers. We achieve this through in-depth keyword research, ensuring your site is technically sound, and developing high-quality content that truly resonates with your target audience.

PPC (Pay- Per-Click) - Xugar's PPC specialists are masters of Google Ads, social media advertising, and more. We go beyond setting up campaigns – we carefully craft them for maximum impact. Our precise targeting and continuous tracking mean you'll see immediate results while we work to optimize your return on investment.

Development - Xugar doesn't just build websites, we build digital experiences.
We understand that a website needs to be both visually appealing, highly functional and of course mobile friendly. Our focus on exceptional user experience, clear navigation paths, and strategic conversion optimization ensures your website becomes a powerful sales and marketing engine for your business.

Book a strategy session today! Partner with us (Xugar) and strategically grow your business!


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Sagar Sethi