DIGITAL MARKETING, SEO, SEO 101

Google Search & SEO (optimising to rank on Google) have been evolving forever, either it be continuously ranking updates shifting positions of URLs ranking on first page or introduction of new concepts around helpfulness of content. Just zooming out of Google and Search, the dominant way Australians are using to look for information & services […]

Simply put, modern SEO prioritises excellent user engagement and experience. So, you no longer have to optimise your website or a focus page for bots and search engines. This means you can deliver great content without worrying about traditional SEO limitations. This also means that factors that influenced your rankings in the past won’t work […]

A lot of things have changed in 2023. As a digital marketer, you need to be up to date with more changes than ever before. So, here is a quick update on AMP. Accelerated Mobile Pages are still relevant, impactful and necessary for both the Google bots and your website visitors. Let's cut out the […]

Content. Is. King. You may have heard of this before and not been too sure why content is so important to any digital marketing strategy. Creating interesting and engaging content is fundamental for your business to grow big and convert more. With multiple content marketing strategies, they each have their own unique way for you […]