SEO

SEO, or Search Engine Optimisation, is a great way to secure your business having a consistent flow of quality leads. While SEO is a long term strategy, you should begin to see results after approximately the 3 month mark of your campaign. At this point you will notice your rankings increase and start producing some […]

With nearly 5.6 billion searches made on Google every single day, you want to make sure that potential customers can find your business online. That’s where SEO comes into play! Search Engine Optimisation, referred to as SEO, is all about getting you to the top of Google Search results. The Google Search In a Google […]

With Google Evergreen changes, featured snippets have become a major opportunity to increase brand awareness, traffic and eventually leads! “But what are featured snippets?” You say. Well I’m glad you asked! Featured snippets are those boxes you see at the top of a Google search that let you see what’s on a webpage before you […]

With competition ever increasing, Google’s search algorithm continues to change with regard to what it classifies as most important. Factors such as optimized content, social signals and links are all important but at times it can be hard to keep up to date. Even more so with the majority of users using mobile; responsiveness and […]

First of all, we need to understand how important setting up a Google My Business account is! For local SEO purposes, having such a profile is crucial. Being completely free and very easy to set up, anyone has the ability to do so. Google My Business, according to SEO experts, is the first step to […]

Let’s start with the straight answer and then we will delve into details. You need a marketing funnel because it’s the very basic requirement if your audience is on the web. The Value of a Marketing Funnel A successful marketing funnel will take your audience and a potential customer through the complete journey. Starting from […]

Keyword Density has always been a topic of debate amongst the webmasters. Some say the optimal keyword density is 1% – 3%, while some argue it is below 1%. While I can’t say either of them are wrong, the topic of keyword density is debatable. For us at Xugar, we take every page as an […]

The nature of search has changed forever and what we type into Google over the next few years will have more of an impact upon SEO Melbourne than ever before. Never has it been more important for your business than to determine search intent in 2022 and understand what your customers want. Imagine you were […]

Want to know how to boost your domain authority? We have listed 4 main strategies that will help increase the authority of your website. Everyone wants to boost domain authority in the early stages of building a business website. People also work hard to publish a great piece of content, only to have it not […]