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Which Ecommerce Website Builder is Best for SEO?

Xugar Blog
Sagar Sethi Entrepreneur
Will Saint-John

Choosing the best e-commerce website builder is essential to developing an effective SEO plan. These platforms are the foundation of your online business, impacting important elements like user experience, content organisation, and site speed.

Today, we set out to investigate a wide range of premium website builders, each with special capabilities to meet different technical and business objectives. Giants in the field like Shopify, Squarespace, GoDaddy, WooCommerce, Wix, and BigCommerce are on our roster.

Why E-commerce Website Builders Are Essential for SEO

Let's review the main reasons e-commerce website builders are essential for attaining SEO perfection before getting into the details:

  • Structured Data Implementation: Schema markup is one among the many structured data systems that enhance search engine comprehension and the appearance of search results.
  • Page Speed Optimization: Besides, e-commerce website builders have built-in tools and settings to adjust page speed thus enhancing user experience as well as search engine result positioning.
  • A Design That Speaks to Users: These platforms are focused on intuitive design with organised product pages in a bid to improve the user experience and improve SEO.
  • Mobile-responsiveness: E-commerce website builders ensure your site works well across different gadgets by creating it with mobile optimization in mind.

Exploring the Top 6 E-Commerce Website Builders

The right ecommerce website builder can offer your business several advantages by making it successful. For instance, Shopify is easy to set up, Squarespace has classy templates while GoDaddy offers all-in-one solutions. WooCommerce integrates with WordPress, Wix is particularly easy to use due to its drag-and-drop nature and BigCommerce offers great SEO.

1. Shopify

Shopify is famous for its user-friendly interface which suits both SEO experts and beginners. It excels at enhancing page speed through regular themes and Core Web Vitals booster app.


  • User-Friendly Interface for SEO: The simplicity used by Shopify empowers its users including SEO professionals accessibly handling optimization tasks efficiently.
  • Pagespeed Optimization: Using standard themes in conjunction with essential web performance enhancers like the core web vitals booster app will greatly improve page speed, which is a crucial component of SEO rankings. By ensuring that your site loads rapidly, this feature enhances both user experience and search engine exposure.
  • Customisable Metadata: Shopify gives you many options to customise metadata, so you can put in place contextual SEO structures that are suited to the requirements of your website. Because of its adaptability, you may maximise your website's


  • Limitations of the Subfolder System: Shopify's subfolder system (/collections/, /pages/, /products/) might cause problems with URL optimization and cause difficulties during site restructure if the site is reorganised. This restriction limits URLs' ability to be optimised and may make SEO operations more difficult.
  • App Store Restrictions: Although Shopify offers a large app store marketplace, there are still some restrictions that make it difficult to incorporate crucial SEO functions. You might not be able to use features like Yoast's front-end page canonicalization, which would limit your ability to use more sophisticated SEO techniques.
  • Schema Integration Difficulties: Shopify users who are not familiar with Shopify theme files may find it difficult to integrate schema markup. This restriction may make it more difficult for you to use structured data markup, which could lower the visibility of your website in search engine results.
  • Bulk SEO Modifications: Shopify doesn't have the same streamlined capabilities as other platforms, thus making mass SEO modifications can be time-consuming and difficult. This restriction could impede your SEO process and make it more difficult to successfully apply large-scale adjustments.

2. BigCommerce

BigCommerce excels in simplifying bulk SEO edits and offers a fully customizable URL structuring system. While catering to advanced users, it may pose a slight learning curve for beginners, and theme customization options may have certain constraints.


  • Ease of Bulk SEO Edits: The task of making bulk SEO adjustments is made easier by Bigcommerce, which offers an intuitive interface that enables SEO experts to effectively manage and apply optimizations across numerous pages or goods. This tool facilitates quick changes to SEO tactics and streamlines productivity.
  • Customizable URL Structuring System: Bigcommerce offers complete URL structure modification, giving you more freedom and efficiency when setting up the URLs on your website. This function improves search engine exposure and ranking by letting you construct URLs that are optimised for search engines based on the content and target keywords of your website.
  • Individual Page Layouts: Bigcommerce gives users the ability to construct distinctive designs that are suited to the content and search engine optimization needs of each page, in contrast to platforms that mostly rely on themes. Because of this versatility, you may optimise your sites' structure and layout to boost both user experience and search engine ranking.


  • Learning Curve for Novices: Despite BigCommerce's superior SEO editing capabilities, novice users could experience a minor learning curve in comparison to Shopify's intuitive user interface.
  • Constraints on Theme Customization: You may not have complete control over how your online business looks due to limitations on theme customization possibilities.

3. WooCommerce

WooCommerce is great for WordPress and lays a strong foundation to create a content-driven ecommerce site. The large number of plugins provided does not make it easy for beginners to understand WordPress, also plugin compatibility issues need to be resolved properly.


  • WordPress integration: WooCommerce smoothly integrates with WordPress, making it an excellent choice for content-driven e-commerce websites.
  • Extensive Plugin Library: It has numerous plugins that can be adjusted or customised to suit specific firm needs.


  • Learning Curve for WordPress Beginners: Because of its learning curve for new users, WordPress may be too complex for some e-commerce aficionados to use.
  • Potential Plugin Compatibility Issues: Although very useful, there is a chance that the extensive plugin library will lead to compatibility issues that need to be carefully evaluated.

4. Squarespace

Squarespace is known for its visually attractive templates, blending beauty with SEO capacity. Though optimised for search engine visibility through built-in SEO features, advanced customization might be a challenge and third-party app compatibility limited.


  • Visually Appealing Templates: Squarespace offers beautiful templates that can make your online store look better as well augmenting user experience.
  • Built-In SEO Features: Squarespace includes SEO in its system hence simplifying the optimization task and creates a base upon which the site can be ranked by web crawler.


  • Learning Curve for Advanced Customization: Getting to do full customization might have to take some time especially when it comes to intricate design changes.
  • Limited Third-Party App Integration: The integration of third party apps is restricted on Squarespace thus affecting access to certain types of SEO software.

5. GoDaddy

GoDaddy provides an all-in-one solution, combining website building, domain registration, and hosting for a streamlined e-commerce experience. With responsive customer support, it caters to beginners; however, limitations in design customization and potential dependency on GoDaddy's infrastructure should be considered.


  • All-In-One Solution: GoDaddy started as a company offering domain names and gradually became one of the most famous hosting providers.
  • Responsive Customer Support: GoDaddy's customer care responds quickly to inquiries from customers.


  • Limited Customization of the Design: Compared to more reliable ecommerce platforms, users may feel that their options for customizing the design are more limited.
  • Dependency on GoDaddy Infrastructure: Due to GoDaddy's all-in-one infrastructure, there may be some dependence developed, which could affect scalability.
  • GoDaddy has limited custom code functionality: Setting up custom pixels, custom codes and otherwise is generally limited by GoDaddy.

6. Wix

Wix's user-friendly drag-and-drop interface makes it an excellent choice for beginners and small enterprises. The Wix App Market increases functionality, but there may not be as many possibilities for changing templates and scaling for larger e-commerce businesses.


  • Drag-and-Drop Interface: Wix's user-friendly drag-and-drop interface makes it an excellent choice for beginners and small enterprises.
  • App Market for Enhanced Functionality: Users can add more features and functionality to their websites by using the Wix App Market.


  • Limited E-Commerce Scalability: Wix is user-friendly for novices, but larger e-commerce companies may find its scalability to be a challenge.
  • Limitations on Template Customization: If users try to change templates too much, they may encounter problems that detract from the uniqueness of their online business.

What to Look for in an Ecommerce Website Builder

A critical choice that can have a big impact on your online business's performance is selecting the best e-commerce website builder. When assessing and choosing an e-commerce website builder, keep the following points in mind to make an informed decision:

1. Ease of Use

To ensure easy navigation and effective management of the online business, look for a platform with an intuitive and user-friendly interface.

2. Design and Customization

Assess the variety plus quality offered on templates or themes. You may discover a style that complements your business thanks to their wide assortment. Make sure the platform offers a wide range of customization choices so you may adjust the design to suit your unique business requirements.

3. SEO Features

Check for built-in SEO features that enable you to optimize your website for search engines. This includes customizable metadata, clean URLs, and sitemap generation.

4. Mobile Responsiveness

Choose a builder that ensures your online store is responsive and performs well on various devices.

5. Payment Options

Make sure the platform accepts a range of payment gateways so that your clients have options. Credit card payments, PayPal, and Stripe are popular choices.

6. Scalability

Consider the scalability of the platform. Choose a builder that can grow with your business, accommodating increased product listings, traffic, and additional features.

7. Security Features

Ensure the platform provides SSL certification to secure online transactions and build trust with your customers. Look for built-in security features to protect sensitive customer information during transactions.

8. Integration Capabilities

Check its compatibility with accounting software, email marketing tools as well as other third-party services such as analytics platforms.

9. Customer Support

Consider the platform’s customer support options which may include live chat, phone calls and even emails. A responsive support team can be vital in addressing issues speedily.

10. Cost and Pricing Structure

Have a look at transaction fees, subscription costs and other charges that the platform comes with. Look for pricing that is easy to understand so that you are not caught off guard by hidden charges.

11. Performance and Speed

A fast page load time results in a good user experience, and has an effect on your search engine ranking. Choose a platform that values performance.

12. Analytics and Reporting

Look for built-in analytics tools or easy integration with external analytics platforms. Pertinent facts about how a website is performing, behaviour of users and sales must be accessible for informed decision making.

13. User Reviews and Recommendations

Do some investigation into reviews left by other people who have used it before. Consider both positive and negative testimonials in order to get insights on what the user experience is like.

14. Legal and Compliance

Ensure that the service meets legal standards including data protection laws or industry-specific compliance requirements.

15. Community and Resources

Check if the platform has an active community or forum where users can share experiences, tips, and solutions. A supportive community can be valuable for troubleshooting and knowledge-sharing.

Optimise Your Online Business for Success

As we explore the remarkable strengths of each e-commerce website builder, it becomes evident that each platform offers unique positive features to cater to diverse business needs. Whether you prioritise simplicity, visual appeal, all-in-one solutions, or advanced customisation, understanding the strengths of each platform is crucial for aligning your choice with your SEO objectives and overall business goals.

Which platform will work out best for you depends upon needs of your business and we're happy to have a discussion about this with you so as to help you make a data-driven & strategic decision about which platform you should use. As a Web Development Agency - we've both strategic expertise to help you decide which platform is the best for you and our team of web developers can design, develop and launch the site within weeks.

To discuss this further - I recommend to book a free discovery session meeting with web development team.
Book a meeting with Xugar's Web Development team - Book Now!


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