Flash Trend is one of Australia’s fastest-growing online retailers of flash memory devices. Using technical SEO analysis and optimisation strategies, we turned their website from a technical nightmare into an eCommerce powerhouse!
After a semi-successful initial SEO campaign, Flash Trend was getting some rankings but struggling to convert visitors into customers. Looking into it revealed a bounce rate of more than 70%, while an in-depth technical audit revealed a huge amount of issues with site structure, as well as problems with even basic SEO optimisation. Not only was this causing problems for their customers, it was putting a hard stop on their dreams of dominating the search rankings. It was time to reach the highs they were capable of.
Flash Trend had the capabilities but lacked the execution. We catalogued all the technical issues that plagued the site, the issues that were impacting user experience, and the places where SEO would have the greatest effect.
This also involved creating an SEO strategy that focused on bringing in more traffic site-wide. With several pages already ranking well, we focused on replicating the things that made those pages successful across the site.
We optimised top-level category pages, as well as key product pages for SEO, creating content that ensured Google would display it both in the SERP and as results in the shopping tab. Overall, we aimed to create a site that.
24 Hour Melbourne Plumber is a Melbourne-based plumber with customers all across the city. With the ability to deliver a wide range of high-quality services, it was time for them to grow!
Flash Trends walked away with business growth in multiple areas. By going above and beyond standard SEO, Xugar increased the conversion rate by an impressive 138%. Over the span of just one year, from 2020 to 2021, their revenue skyrocketed by an unprecedented 432% and we helped them smash the $1 million revenue target in just 9 months. This exponential revenue growth was a direct result of strategic SEO initiatives and meticulous conversion rate optimisation efforts. By identifying and replicating the successful elements site-wide as well as optimising key pages for SEO. Flash Trends unlocked new heights for their revenue potential and positioned themselves for sustained growth and fierce competitiveness within the Flash Storage space.
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