Let's start 2024 with a refined strategy that will help you realign priorities. In this article, we will cover things to consider from a high-level business perspective as well as from a granular technical SEO perspective.
We recommend before you make any changes to your current SEO strategy, study this checklist in detail.
- First thing first, understand your business goals. Ask yourself where would you like your business to be at the end of 2024.
- Understand the changes in search patterns. Tools like SEM Rush & Answer The Public can help you understand the trends in your industry.
- It's time to reassess the competitors. Whether you're monitoring the right competitors. Have they changed their strategy? Study your competitors and only chase the ones that you think are doing better than you online.
- Do a SWOT analysis of your current SEO strategy. Remember to note down what worked & what didn't.
- Take note of the best months and worst months in the last year. This will help you adjust your new strategy accordingly.
- Reassess the reporting structure & inclusions of your strategy. Are you monitoring what matters? Stay away from the vanity matrix and focus on what moves the needle.
- Consider refreshing your Target Keywords List. Often changes in the search trends will uncover new keywords. Give Zero-Click searches a thought.
- Do not forget technical SEO. Anything that supports user experience like site speed, CLS etc will contribute positively to your ranks.
- Consider how you can leverage Google Search Generative Experience (SGE).
- Get ready for (AEO) Answer Engine Optimisation. Chatbots powered by AI like Chat GPT, Bard, and Bing chatbots will have an impact on searches.
- Focus on Topical Authority. Google and other search engines are prioritising content demonstrating authority.
- Participate in the Video Wave. 2024 will be big on video consumption. Consider optimising your videos on all channels including YouTube & TikTok.
Is SEO Worth In 2024?
You bet it is. SEO is an important part of your overall digital marketing strategy. Although the way SEO is done is evolving, the channel itself remains relevant and generates huge ROI. If you are uncertain about your current SEO strategy & would like professionals to have a geeze, consider hiring an SEO Agency.
