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Why Do We Need an SEO Audit?
An SEO audit is the perfect way to find out what’s what with your website. It’ll tell you where your website does well, in terms of traffic, conversions and rankings, but also where it’s not doing so well. It’s what’s going to point you in the right direction, and the first step to competing with the best.
Have a think. When was the last time you got your website’s health checked? Did you even know that the state of your website could affect your traffic and rankings? As a business actively spending money on SEO, you need to know your campaigns health. It is fundamental to know what activities are performed on a month-to-month basis on your business website. Usually your SEO audit should include on-page and off-page analysis.
Google ranks a page’s on page factors based on how well it answers the users request/search, compared to competing websites. This ranking algorithm is very specific, and will rank your website right down to the words you’re using in your content. A proper on-page site optimisation will focus on conversions, usability, page speed and how clean your code is overall, all things that are going to lead to ranking better on Google.
A lot of your site’s reputation in the eyes of search engines is all about which sites link to yours. High authority sites with good reputations, such as news publications and social media linking back to your website will improve your rankings, while low-quality backlinks from spam sites may hurt rankings.
A regular clean up of your backlink profile makes sure you do not have any toxic backlinks created by competitors and negative SEO tactics. Another big metric is your historical link velocity. The speed at which you build backlinks can have a negative impact on your SEO profile. Through an SEO audit, we check these factors and can point you in the right direction on how to clean up your backlink profile and create more high-quality backlinks.
Get Your Free SEO Audit Today!
If done properly, this SEO audit can create a 360° SEO profile for your business. Using this profile, you can assess the gaps and find out how you can further scale your business. At Xugar, we recommend every business investing in SEO to get a SEO audit done at least once a month. It not only provides you an insight to your SEO campaign, but also keeps your SEO company in check. We understand the importance of investments in business. Every dollar spent on marketing your business should bring a return. If you think your SEO campaign needs auditing, fill in the form below to get your free SEO audit!