Google PartnerDigital Marketing Associate

1300 565 610


We promise not to send you spam and keep your data safe!


We promise not to send you spam and keep your data safe!


We promise not to send you spam and keep your data safe!


We promise not to send you spam and keep your data safe!

SEO Audit and Analysis

mobile phone left
mobile phone right
mobile iphone left
mobile iphone right


An SEO audit is the perfect way to find out what’s what with your website. It’ll tell you where your website does well, in terms of traffic, conversions and rankings, but also where it’s not doing so well. It’s what’s going to point you in the right direction, and the first step to competing with the best.

Have a think. When was the last time you got your website’s health checked? Did you even know that the state of your website could affect your traffic and rankings? As a business actively spending money on SEO, you need to know your campaigns health. It is fundamental to know what activities are performed on a month-to-month basis on your business website. Usually your SEO audit should include on-page and off-page analysis.

On-Page Analysis

On-page analysis includes assessing all the elements present on your site. This includes text, images, code and scripts. We assess your website for all the fundamental factors that may be affecting your ranks on search engines. These factors include text-to-code ratio, site speed, user experience, mobile load times, meta titles and descriptions and many more. On-page optimisation is all about getting your site ready for search engines and your visitors.

Google ranks a page’s on page factors based on how well it answers the users request/search, compared to competing websites. This ranking algorithm is very specific, and will rank your website right down to the words you’re using in your content. A proper on-page site optimisation will focus on conversions, usability, page speed and how clean your code is overall, all things that are going to lead to ranking better on Google.

Off-Page Analysis

Off-page optimisation is all about the things you do away from your website. It includes backlinks (links to your site from other websites), social media engagement,

A lot of your site’s reputation in the eyes of search engines is all about which sites link to yours. High authority sites with good reputations, such as news publications and social media linking back to your website will improve your rankings, while low-quality backlinks from spam sites may hurt rankings.

A regular clean up of your backlink profile makes sure you do not have any toxic backlinks created by competitors and negative SEO tactics. Another big metric is your historical link velocity. The speed at which you build backlinks can have a negative impact on your SEO profile. Through an SEO audit, we check these factors and can point you in the right direction on how to clean up your backlink profile and create more high-quality backlinks.



Carolina Vera
Owner, Eastlink Espresso

google review


2gb logo
forebs logo
courier mail
daily mail
herald sun logo
ants logo
sbs logo
the australian logo
3aw logo
a current affair
business daily
ahref logo
smart company logo
9 news
busy content
news com au logo
financial times logo
hia logo
Down Arrow
And these are just naming a handful!


If done properly, this SEO audit can create a 360° SEO profile for your business. Using this profile, you can assess the gaps and find out how you can further scale your business. At Xugar, we recommend every business investing in SEO to get a SEO audit done at least once a month. It not only provides you an insight to your SEO campaign, but also keeps your SEO company in check. We understand the importance of investments in business. Every dollar spent on marketing your business should bring a return. If you think your SEO campaign needs auditing, fill in the form below to get your free SEO audit!


An SEO audit is a thorough review of your website. It includes analysis of different aspects of your website technical setup, URL structure, content, internal linking and many other relevant factors.

An SEO Audit helps you to understand what is missing on your site in terms of optimisations that must be done to rank in Google’s Search Results. Filling in the gaps identified in an SEO Audit can help you to grow your organic visibility by ranking higher in Search Results therefore bringing in more traffic and growing your business.

That’s why, you should get an SEO audit done for your website to find improvement areas which will enhance the visibility of your website.

We’re an SEO Agency who has helped 100s of businesses grow using SEO and our recommendation for any business whether it be a small one or a large enterprise is that you should get an SEO Audit done for your site on a frequent basis (we recommend it to be 6 to 8 weeks). This will help you to keep a close eye on any SEO issue on your site and fix it - ensuring your continuous visibility in Search Results amongst the competitors.

Speaking of competitors, we can also conduct the SEO Competitor Analysis Audit containing detailed analysis and insights about why your competitors are outranking you in Search Results.

By combining SEO Audit and SEO Competitor Analysis Audit together - we can deliver a data driven strategic SEO plan that can help your business grow in organic search visibility. Yes we have done this for 100s of clients - we recommend you to check our client success case studies or watch what our clients said about our amazing SEO strategies in these videos - Xugar client success video testimonials.

Our SEO audit covers a wide variety of factors like

Technical SEO - Indexing and Crawlability, Site architecture

On Page Optimisation - Content quality, Keywords, HTML Tags, Images and videos which are used on pages

Off Page Optimization - Backlinks and Digital PR

Mobile Friendliness - Responsive design, Mobile speed

User Experience & CRO - Usability testing, Navigation, Call-to-Action

EEAT - Optimising to better reflect Experience, Expertise, Authoritativeness, and Trustworthiness

These are the general inclusions in our offerings but depending upon what your priorities are and what you are looking for? We of course can customise this and do audits to look at specific elements of SEO for you and share our findings with you and also can help you to implement those as well.

There are many types of SEO audits -technical, content, backlink, and local SEO. Your objectives will determine the best type for you. This choice depends on the bottlenecks you've faced and the current situation. Yet, it is advisable to have a thorough audit that covers every aspect of search engine optimization (SEO) to ensure that there’s no stone left unturned to rank higher in rank results and stand out amongst competitors.

Our very own SEO specialists and experts recommends that every business should go forward with a thorough SEO Audit because by just looking at one specific element of SEO, businesses may end up missing out on optimising something which can have a huge impact on SEO performance.

How often you should do SEO audits depends on a number of factors. These factors include your site's size and complexity. They also include the rate of industry changes and your audit goals. Still, it is often recommended that you do such an assessment once every 6 to 8 weeks this is to ensure that you don’t miss out any small optimisation opportunities which can help to achieve higher ranking in Search Results. This is to keep an optimised site that follows the latest standards.

Common issues discovered during audits include technical errors like broken links, crawling issues and slow page speed, poor keyword optimisation, duplicate content, no or improper metadata, low-quality backlinks, mobile responsiveness issues among others. Fixing these problems can greatly improve any site’s performance in search results.

Here's what Xugar's SEO Specialists & Experts have found after doing 100s of website audits over since our founding in 2017.

Large sites (over 10K URLs) mostly likely have crawling & indexing issues which means new pages not showing up in Search Results

News sites which publish a lot of articles on a daily basis (average 200 to 500 a day) tend to have duplicate content issues, 3 to 5 journalists publishing almost the same content about a particular news event on the same site. This issue over time leads to significant duplicate content on the different pages of the site, which may harm overall SEO performance of the site.

Small to medium size business sites mostly have duplicate pages, an example of this is almost same pages for different suburbs with just the name of the suburb changed on the page. This is a classic example of doorway pages - creating these pages is against Google’s Spam Guidelines.

There may be some quick wins - issues that can be easily fixed but impact of these on ranking of your site can be significant. To identify SEO issues in your site and get an audit done - do reach out to us and book a free discovery session with one of our SEO experts - Book a free consultation with an SEO expert.

Yes it can. A complete seo-audit involves assessing page load times alongside other factors key among them being site navigation, page layout and mobile-friendliness. Therefore, SEO Audit enables you to spot areas where user experience(UX) can be improved. This way, apart from boosting search engine rankings it also enhances user satisfaction and engagement.

Similar to user experience (UX) is CRO (Conversion Rate Optimisation) that is the process of optimising different elements on pages so as to improve the number of users who are actually converting and becoming your customer.

Both UX and CRO go hand-in-hand, improving both over time will definitely help to build a unique user experience reputation (because users finding it easier to use the website) and conversion improvement will definitely help to get more customers - we did CRO optimisations for a business based in Sydney and increased their conversion rate by 138.7%.

And we can do same for your business as well because we are a full service digital marketing agency which means we can do

SEO Audit

Being a full service digital marketing agency we can be your business partner, help grow your digital presence and stand out amongst the competitors.

To get our services you can book a free discovery session - Book Now

Once we complete the audit we will provide you with a comprehensive report highlighting our findings, recommendation and action plan. This report will include details of the issues found, ranked suggestions for improvement & instructions on how best to put them into effect & implement.

Note - all suggestions will be ranked in order based upon how much effect each one can have on your site’s SEO performance, this ranked list will make it easier for you to get the most ranking improvement by going ahead and resolving/implementing higher priority suggestions first.

We do conduct SEO audits as well as help you implement the issues which we identify . Audit shows the area you need to work upon while implementation is separate. However, we offer recommendations and advice on steps to take in addressing the problems identified in the audit either through your own team or with our help.
As SEO implementation involves multiple things like

You may need to change some design elements on a page

Need to update content on it

Implementing redirects

Fixing rendering of pages to make sure that Google & other search engine crawling bots are able to easily read the content on your pages.

We can help you to implement the problems identified in our audit because we have end to end expertise and technical capability to make changes on websites. Either it be designing new pages, fixing technical errors, writing new content - we can help you and that’s all under one roof because we’re a full service digital marketing agency.

Yes, we do offer support in implementing the changes that are proposed in our website SEO audit. Our team of experts comprises skilled professionals who will help you fix what has been identified, optimise your site, and boost its search engine ranking capabilities. Whatever kind of technical repair, content enrichment or backlinking you need assistance with, we are available to fulfil your expectations.

As Melbourne SEO Agency our SEO experts based in Southbank, Melbourne have technical & strategic capability to implement the suggestions and to support them we do have a web development team under the same roof so that it's easier & faster to implement changes on the website and achieve amazing rankings in Search Results.

The duration for performing an SEO depends on the scale and complexity of your website and how deep you want it analysed - do you want us to look at only some factors or do a through & comprehensive audit (We of course recommend a comprehensive audit)

Usually our SEO Audit takes a maximum one week to complete.

But depending upon complexity it may take longer than one week because we concentrate on thoroughness and precision so nothing important is missed and you get a compressive & detailed document containing what you need to do for improving your SEO performance and gain visibility in Google’s search results.

Also based upon our years of experience of delivering amazing SEO performance & ranking results for our clients, we recommend that you get both SEO and Competitor Audit done from us - both of these documents will provide you insights into what you need to improve and what exactly your competitors are doing to out rank your pages for relevant keywords in Search Results.


Logo Agency

Error: Contact form not found.

Top Arrow
We still promise not to send you spam and keep your data safe!
Sagar Sethi