Stay Ahead of Your Competition

Our search engine optimization competitor analysis covers a wide range of elements and every insight is grounded in data

We-re a data & insights driven SEO Agency - every insight or analysis that we do is based upon data points.

We analyse keywords and Google’s Search Results to know which words or phrases your competitors are actually targeting with their pages and how well optimised they are for. We also do technical analysis of competitor pages and look at overall URL structure, internal linking structure - which page is linking to which other page and what anchor text is being used.

We also do thorough analysis of backlink profiles of competitors. We can assess link quality , and quantity pointing at their sites, as well as content quality , site structure , on-page optimisation , social media presence etc., thus getting insights into an overall approach that your competitors are using to rank in Search Results.

Our SEO Competitor analysis reveals many unique & useful insights which can be implemented on a site to outrank the competitors.

The identification of your SEO competitors is done through a strategic & data driven process involving doing extensive analysis of data from SemRush and other SEO tools

Our advanced tools and data analysis techniques help us analyse search engine results pages (SERPs) when looking for rivals ranking for similar keywords. We also use Search Ranking datasets like Data for SEO to dig deep and do analysis of thousands of keywords. By doing this analysis we identify query level competitors - knowing which is really important if you're looking to rank for that specific query.

Additionally, our extensive industry research helps locate the key players within your niche domain. This thorough approach ensures we detect those opponents that pose real threats to your online visibility and accordingly we can build a unique & long-term SEO action plan for you to stand out amongst competitors in Search Results and grow your organic traffic.

We are Melbourne SEO Agency based in Southbank and have been serving clients in Melbourne and across Australia since our founding in 2017 when Sagar Sethi decided to take a bold step and started Xugar.

We have a strong actionable search engine optimization competitive research report which will help you gain more insight about what your competitors are doing as compared to your efforts. You will find information on the strengths, weaknesses and best practices of your competitors in the market depending upon your preferences this report will either be a Google Doc or Sheet in which information will be segmented into different sections so that it's easier for you to understand the insights that we found through our competitor analysis

For example - if you specifically ask us to identify why a particular site is ranking above you for a specific keyword that in our Competitor Analysis report will include many insights about that specific keyword. This is just an example: our competitor analysis report is a holistic document containing hundreds of insights and different data points about why your competitors are ranking in Search Results.

The time spent on an outcome of this analysis depends on different variables such as complexity of industry and number of competitors considered. In most cases, a comprehensive analysis takes one or two weeks to complete fully .

Throughout this period, we carry out extensive research and analyse every possible data point in order to give you a detailed outline of what SEO strategy your competitors are using to rank in Search Results. After finishing this analysis we can deliver it to you as a document or if you need help understanding it - our experts can jump on a call to explain it to you as well.

Also we can build a unique search take over plan for you based upon findings in our SEO Competitor analysis. That plan includes exactly what you need to do, what resources will be required. If you want us to execute that plan - we as an SEO Agency based in Melbourne are happy to partner with you and our team of experts will execute that plan on your behalf - you wouldn’t need to worry about anything - we have done the same for 100s of clients since our founding in 2017.

SEO competitor analysis is critical for several reasons. First, it helps to understand the techniques your competitors use to rank high on search engines and gives you insights into their strategies.

Second, you can identify gaps in your own SEO strategy and make relevant adjustments to it so that you improve its effectiveness and rank over your competitors in Search Results. Lastly, this knowledge will enable you to be proactive in staying ahead through anticipating competitor strategies changes and reacting accordingly.

By doing routine competitor analysis, we recommend every 6 to 8 weeks - you can keep yourselves updated on what your competitors are changing in their SEO strategies and those insights can be helpful for you to update your current SEO strategy.

Sure. Apart from offering an all-inclusive competitor analysis report, there are several alternative tools & references available that one could use to keep track of their competitors continuously over time span.

These include platforms such as SEMrush, Ahrefs, Moz where data on performance of competing sites such as monthly traffic, keyword rankings , backlink profiles etc. can be accessed.
But these tools just provide data points about competitors, which may not be actionable for you - it's not like SemRush highlighted a data point for your competitor and you can now go ahead to make some changes on your own site which will make your page rank above that competitor.

Of course SEO Competitor Analysis is far more than data points from these tools, that’s why if you are looking for unique insights about your competitors SEO strategy and want to understand why they are ranking and not you, then you can reach out to us and request a SEO Competitor Analysis Audit.

Our competitor analysis can be narrowed down to Melbourne-based competitors or any city in Australia like Sydney. You can request us to do specific city level SEO Competitor analysis if this suits your business goals or in case you want to dominate local markets and outrank all of your local competitors in Search Results But Competitor Analysis extends beyond geographic cities or in some case even Australia to include national or international level competitors.

We customise our Competitor Analysis Report so that we can provide you specific & unique insights about your competitors.

But specific to Melbourne we’ve years of experience and unique understanding of business in this lovely city, if you ask one of our expert about a competitor of a random Melbourne based business - most likely they will say a name or two off the top of their head.

If you're looking for SEO Competitor Analysis and want to get insights into what your competitor businesses SEO strategy is then we recommend that you reach out to us and book a free discovery session.

Yes. An extensive competitor analysis will give you valuable insights into local SEO competitors within Melbourne. This includes finding out what local keyphrases(keywords) your competitors are getting most traffic from, how they have optimised Google My Business profiles, and which local or location based directories your competitors are cited from.

Knowing which keywords your competitors are ranking for, which business directories or sites they are cited from can be helpful to understand where different gaps are and filling in those gaps for your own business will lead to improved ranking and more visibility in Melbourne Search Results.

Our Local SEO experts can also help you understand your competitors and what strategy you would need to use to out rank them in Search Results and dominate the Melbourne market.

Best way to discuss this further is to reach out to us either by doing an online meeting or visit our office in Southbank - You can schedule it here - Book a Discovery Session for Local SEO!

Yes, we have analysed numerous businesses from different sectors which are operating in Melbourne. Our team knows how to conduct competition analysis for any industry thus providing suggestions and tactics that relate well with your business environment. We’ve worked with Healthcare, Waste Management, Industrial Services, eCommerce, Hospitality businesses in Melbourne and across Australia as well. Our collective years of understanding of different sectors businesses enable us to find out unique insights about your competitors.

Yes, We can expand our competitor analysis to include broader Australian competitors. In consideration of national competitors we get a better understanding of the industry dynamics that will enable us to identify threats or opportunities which can significantly affect your visibility in Search Results.

Not only this we can also include city level competitors in our Competitor Analysis, for example - one local business can be your main competitor in Melbourne (we have extensive knowledge of Melbourne market as an SEO Agency Melbourne) and another local business from Sydney can be your main competitor in NSW - therefore different businesses outranking your pages in Search Results in different cities across Australia.

We can include insights about all this in our SEO Competitor Analysis.

Yes, we carefully examine Australian-specific search trends and keyword variations to make sure that our competitor analysis is aligned with local markets.

Absolutely. As part of our competitor analysis, we can look at Australia-based directories, industry specific websites that suit your business category.

Yes, our competitor analysis essentially takes into account Australia's unique Google Search environment including language differences/regional preferences/local competition amongst others.