Google My Business Allows You to Add Custom Business Description

Sagar Sethi

02/12/2022

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Announced earlier by Google in Twitter, you can now add custom business description in Google my Business, which serves as one of the main platforms for Business information in Local listings.

Earlier week Google bought a change in GMB which added an option to insert the date the business opened. While we see many times that Google fetches data from other websites and integrate them into the business listings, Google will probably roll out updates to have all the option editable directly from GMB dashboard.

[Read More: Set Up Google My Business or get the latest SEO Updates]

To Add a Business Description on Google my Business Listing:

1. Login to your Google Business Listing account or open Google my Business app
2. Select your business
3. Click on Info or Business Info
4. Tap the pencil icon and find the section that says business description.
5. Provide the description which sets you apart from rest of the business
6. The changes might take up to 3 days to reflect on the listing

Melbourne SEO Agency Xugar tested the updated to see how it appears on Google. If your description is good enough and your listing has a better visibility, then the update might appear sooner.

This update will indeed help to provide more information about the business to the local clients/visitors.

About the Author

Sagar Sethi

Sagar Sethi is a digital marketing entrepreneur and strategist based in Melbourne, Australia, and the founder of Xugar, a full-service digital marketing agency. With over a decade of experience, he helps businesses achieve scalable growth through data-driven SEO, paid media, and integrated digital strategies.

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Known for his results-focused approach, Sagar combines strategic thinking with hands-on execution to deliver measurable business outcomes. He is also the host of The Xweet Spot podcast and an active mentor, supporting startups and initiatives that create meaningful impact.

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