Office Choice proud to be one of Australia's largest business to business office products suppliers, and are a 100% Australian owned and operated, independent group of local retailers. Because they're a local business, they undertstand just how challenging it can be. Their goal is to bring customers solutions to make life as a business owner easier, and your business more efficient.
From the moment they walked in the door, Office Choice knew what they wanted. Three new fresh ebsite designs, one for each area of their business - general consumers, corporate consumers, and franchisees. As a large eCommerce business, they needed a comprehensive, customer-focused design that would support their business activities, give customers what they were looking for easily and improve conversions.
Armed with user navigation and heatmap data and from Office Choice’s Hotjar account, we created three website designs. They were designed to take full advantage of the way customers navigated their website, and also how they weren’t navigating the site. We mapped out the way users navigated the website from the home page to the checkout and made sure there was nothing design-side that would trip them up. We also focused on making functionalities such as wish lists and the shopping cart easy to see.
24 Hour Melbourne Plumber is a Melbourne-based plumber with customers all across the city. With the ability to deliver a wide range of high-quality services, it was time for them to grow!
Working closely with Office Choice’s web development team, we were able to create a website design that met their specifications exactly, in just one round of feedback. Compare the designs and see the difference for yourself!
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