Transformer Bin Hire came to us looking to boost growth for their new venture. They had just pivoted from scrap metal recycling to bin hire and were looking to bring in customers quickly. While they didn’t have an online presence, they were hard workers and passionate about growing their business. They were already running traditional ads locally with some success and offering a great service. What they needed was a boost to their online presence to push them over the top.
Through comprehensive competitor analysis, we discovered that local competition online in their niche was sparse. We decided to target high-value keywords with outstanding content, focusing first on the local area then filling the gaps with long-tail keywords. To beat the competition for conversions, we went deep into the informative route. Put simply, we looked at the questions customers were asking and answered them far better than the competition.
When combined with a PPC advertising strategy, we could direct traffic to the website for keywords even as we were still building rankings. The business name quickly became associated with the services offered, boosting the performance of our e-commerce SEO pages even further. We were outdoing competitors’ efforts at every step of the way, giving customers an online experience that was second to none.
24 Hour Melbourne Plumber is a Melbourne-based plumber with customers all across the city. With the ability to deliver a wide range of high-quality services, it was time for them to grow!
This combination strategy worked even better than we thought it would. In fact, the challenge quickly changed from bringing in new enquiries to working out how to scale the campaign and website to keep up with business growth. While the first month saw 15 enquiries, the second brought in 178 and only increased from there. 12 months later the website was bringing in 800 to 1000 enquiries per month, with more than 16193 enquiries logged over 2 years. For Transformer Bin Hire that meant 400 new bins, 4 trucks, and a brand new office building. A stellar success!
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