24 Hour Melbourne Plumbers came to us with a simple goal. To be the biggest plumber in Melbourne. When they joined us they were a one-man gig, offering a basic set of plumbing services. Though while they weren’t as big as many other businesses, they possessed a drive to deliver great services and quality results rarely seen in the industry. Before coming to us, they’d had some success with traditional marketing methods. However, they couldn’t reach the audience they wanted to and believed there was greater demand for the high-quality services they delivered. Our job was to get eyes on their website and their brand and see if that theory was true.
To launch things, we proposed a large-scale local SEO strategy, with a focus on long term, organic growth. This meant structuring the website in a way that we could gradually add more pages, services, and service locations without technical issues appearing, increasing ranking keywords.
Plumbing is an incredibly competitive space and we needed to get eyes on the business fast. With PPC we could target low hanging fruit – keywords with decent volume and little competition – to generate traffic and customers while search engine optimisation kicked in.
The final part of the puzzle was technical SEO. 24 Hour Melbourne Plumbers came to us with no website and no online presence. We created a plan to develop the reputation of their site using high-quality backlinks and other offsite activities.
24 Hour Melbourne Plumber is a Melbourne-based plumber with customers all across the city. With the ability to deliver a wide range of high-quality services, it was time for them to grow!
In a time where most SEO agencies were promising short term contracts and fast returns, a long term strategy was exactly what 24 Hour Melbourne Plumbers needed to stand out in a competitive industry. Building from the ground up gave their website a strong SEO foundation, while PPC delivered the returns they needed to accelerate growth and make use of the traffic SEO was bringing.
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