There are several advantages of SEO (Search Engine Optimisation). When you create a website, SEO is the medium that helps you rank your website on first page of Google. If your website is not on the first page, you are not taking advantage of your website.
1. Increase your website traffic
Using SEO, you can help get on the first page of Google. This is where most of the visitors will stay. Hardly anyone will go to the second or third page of the website. This means most of the people who are looking for your products and services are bound to go to the websites that are on the first page. The more traffic you get to your website, the better chances of getting more leads. More leads mean more business.
Digital marketing produces the highest returns when comparing digital marketing to any other mode of marketing. Moreover, digital marketing helps you create trackable, quantifiable campaigns that help you monitor, tweak and adapt in real time. An SEO agency can help you monitor every aspect of your spend and return online. Granular details such as demographics and interaction metric of website users help you get real insights to the success of your digital activity.
3. Cost Effectiveness
As a business, it is always more viable to create a situation where users who are looking for your products and services are able to find you easily. SEO helps you do just that. You and your website can be present when and where everyone is looking for your products or services. Cold calling is always a good ‘hunter’ strategy. However, leads generated through cold calling may end up costing twice the amount of what it costs for a decent SEO campaign.
4. Brand Awareness
Since all the top positions in search engines get the most exposure, the businesses who hold them are likely to get the most recognition. The higher your website is, the more views you get. Exposure for any brand is viable and important. Being able to create genuine leads through this is always an advantage.