Google announced its plan to roll out the Local Events Save option in Google earlier this year in July 26, 2018. This option would allow you to search events near you and save it so that you can plan and share with others easily.
Melbourne SEO Agency Xugar spotted it being rolled over widely recently over the Local Events in Google. It was confirmed by Aaron Bradley, Knowledge Graph Strategist @EA that this was, in fact, the first time he had seen this functionality in Local Event Search in Google.
They’ve also redesigned and introduced a new way to look for events earlier in May 10, 2018. If you want to look for some events or functions nearby, you can just go to the Google App and search for “Events near me” or “Festivals near me”.
So What does it mean for Event Organisers?
It’s a great chance for Event Organisers to ensure that their events are delivered more often and in a better position in Google. With Google bringing up the Save Option and view more option for events directly in Google, it’s time for organisers to ensure that they take advantage of Google events schema.
How to get Events Featured in Google through Events Schema?
As Google says here, “Mark up your organized events so that users can discover events through Google Search results and other Google products like Google Maps”, you’ll have to ensure that you have marked your events structure with the schema markup or structured data.
You can mark your events with either JSON or by Data Highlighting from Google Webmaster. A full tutorial for Event markup will be available on our blog soon.