Google recently confirmed that they have increased the meta description length to 320 Characters from 160 Characters. According to Barry Schwartz of Search Engine Land, the change in the Meta Descriptions is done to provide descriptive snippets.

Our SEO kitchen of experts started cooking after hearing the new update and noticed that most of our ranking pages have started showing up longer meta descriptions on Google.

The new update will help in providing more useful information rather than just stuffing of keywords in the meta description. It is recommended not to update the meta descriptions or title. Google automatically picks up the update based on the page content and search relevance.

But the length of meta description for Search Engines like Yahoo and Bing still remains the same as of today. So, it’s a best practice to make sure that your important highlights of the page are included in the initial part of the meta description.

You can use online tools to check if your meta description length can be read everywhere in search engines. With these changes and the best answer snippet test being performed by Google at the moment, we can hopefully find a lot of changes in the snippets and results in the coming days.

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xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610


×
xugar logo digital marketing agency
shields digital marketing agencyWe’re committed
to consistently get you in front of buyers actively looking for your products & services

Call Us! 1300 565 610

Send us your details to kick-start your digital journey! Alternatively, you can call us on – 1300 565 610