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Our Product Development Process

Xugar Blog
Sagar Sethi Entrepreneur
Sagar Sethi
05/12/2022
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At SEO Melbourne Agency Xugar, we have a 5 step product development process to ensure that we efficiently deliver you the highest quality product across all devices.

Define

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This is where we ask you about your business, your competitors, your customers and your goals. It’s the most important phase of the project as we specify all elements, functionalities and scope of your product. We do this by creating the Information Architecture, including User Flow Diagrams and Sitemaps, as well as all the documents required for us to effectively design and develop your website or app.

For more on this important phase of design, Best Web Development!

Design

As you can see there are grave amounts of preparation before we begin designing. We begin by creating Wireframes; these are quick and rough sketchings of pages but make sure we ask ‘Why?’. This is the Xugar difference. We ensure that all the required elements are present and flow into one another for optimal user interaction and conversions.

From here we begin choosing colours, fonts to create mock ups and interactive prototypes for you to easily visually experience your product before it is developed.

Develop

Once the designs have been completed, we collate all the assets and prototypes and send them out trusted development team to begin coding your website or app from the ground up! We follow web standards to build you a responsive, secure and reliable website across desktop, tablet and mobile devices.

Debug

After the site has been developed we begin to fully test it, inside and out, to get rid of any nasty bugs that may be scattered around. While other agencies test responsiveness in-browser only, we test your product natively on every device so to ensure that everything works as it should. We go through an extensive and detailed list of all of your website’s functionality and design elements to guarantee everything is right!

Deliver

Congratulations, your project is complete! This last phase of the project ensures that we deliver your website to your customers and transition to the live web as smoothly as possible.

Now that your website is live, Xugar can sustainably grow your business by using advanced digital marketing strategies such as Search Engine Optimisation, Pay Per Click advertising, Social Media and Email Marketing.

Get in touch with us today to kick start your project!

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