If you are looking for best practices to build a great Facebook chatbot, kindly have a look at this article!
Before going any further, let’s have a good understanding of what chatbots are!
What Are Chatbots?
Simply put, chatbots are programs developed to help you automatically engage with messages received from customers. The responses can be the same or different depends on how the chatbots are programmed. As the ultimate goal of chatbots is becoming as similar as it can be to human’s responses, machine learning is being used and developed.
Chatbots can be used in various types of chat medium such as website chat windows and social media channels.
Why Do You Need Chatbots?
If you wonder why a chatbot is needed, here are some facts released by Facebook proving the value of chatbots to business:
- 500 million messages are exchanged between people and businesses weekly
- More than half of users prefer message than call customer service
- More than half of people are more likely to shop with businesses they can message
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10 Benefits of Chatbots For Your Business
#1 Cheap & effective way to automate certain day-to-day tasks.
Compared to building a mobile app, Facebook Messenger bot is a lot cheaper. It helps you answer your customers’ queries immediately, reduces the waiting time that they hate. You do not have to manually answer to the same questions over and over again.
Another advantage of chatbots is minimising the time you track deliveries, check return policy or book appointments.
#2 Adding value to your social media effort
If you have a digital marketing plan going on, a chatbot can’t be missed. Be it a website or social media channels, chatbots will definitely help you to enhance customer engagement. It creates a seamless flow of user experience with your brand and leaves a much strong impression in their memory.
#3 Increase your lead generation quality
Believe it or not, chatty customers are generally happy customers and it is one of the reasons why chatbot works. Having a chatbot and keeping engaging with customers will help you gain more information over time. And yes, those insights will become an essential part that helps you develop future marketing campaigns, new products and services, and how you should upsell.
#4 Identify quality of leads
If you visited some financial services’ sites and interacted with their chatbots, you may have also noticed some questions like “What’s your budget?”. This is how chatbot helps you to identify and categorise your groups of potential customers. If your answer is beyond their average level of expectation, you will be directed to their human sales team.
#5 Boost your sales
Without any doubt, chatbots do increase your sales. Especially if you run an eCommerce website. Chatbots act like a salesman and conversational assistant. They give a personalized feel to every conversation and can store more customer information than any salesman. If this does not increase your chance of conversion, I don’t know what does.
#6 Monetize your social media pages
If you are a business owner, any marketing activity should only have one goal – generating revenue. Social media is not an exception. Chatbots is one of your answers to monetize your social media pages like Facebook.
#7 Low barrier to entry
If you have a Business Facebook Page, there is no reason to not having a chatbot. Did you know that Facebook Messenger is the third most-used app in the world? With every 10 people downloading an app, there are 7 of them using Facebook Messenger. Facebook chatbots is an open door for your business to get in touch and reach out to a much larger group of potential customers.
#8 Low competition
With more than 6 billion advertisers on Facebook, there are only about 300,000 chatbots. That number has not excluded the improper ones. Sounds great? Nevertheless, chatbots can also help you bypass inbox competition too.
#9 Easier to directly target your potential customers
If you experienced email marketing, you should have noticed the click-through rate is very low, about 3.1% on average. Moreover, people are 3.5 times more likely to open a Facebook Message than a marketing email. And since customers can respond constantly, they’re likely to move further down your marketing funnel.
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#10 Re-engage customers
As mentioned above, chatbots are capable of retaining information. With that information, you can go the extra mile. Remember the time you went to a coffee shop and the salesperson gave you a recommendation based on your buying decision? Chatbot can do the same thing, they suggest products with the caption “You may also like this”. Remind a customer about those cycling shorts still sitting in her cart, or that she sent her mother-in-law birthday flowers this time last year.