With competition ever increasing, Google’s search algorithm continues to change with regard to what it classifies as most important. Factors such as optimized content, social signals and links are all important but at times it can be hard to keep up to date. Even more so with the majority of users using mobile; responsiveness and mobile-friendliness are also just as critical. That’s why we’ve whittled down a long list to highlight the three best WordPress plugins for your SEO and search engine visibility.
#1 Yoast SEO
Trying to rank your page within the search engines comes down to a variety of factors. And at times can be difficult to optimize your web page content for all of them. That’s why Yoast SEO has and continues to be, one of the best WordPress plugins for SEO. It alerts the user of any areas that should be adjusted in order to improve your website’s rank.
These include adding meta values (meta descriptions and titles), social sharing information, managing keywords and even readability recommendations. Moreover, you’re able to set up and submit a sitemap and add the basic schema. There are a number of other advanced functions of Yoast SEO and the fact that it is also user-friendly for beginners makes it one of the most essential WordPress plugins.
#2 W3 Total Cache
With over 1 million installations, what makes W3 Total Cache so popular and next on our list of the best WordPress plugins? Let’s take a look. Another ranking factor within Google’s algorithm is page speed. And with many users expecting a load time of less than 3 seconds it also affects user experience.
W3 Total Cache improves speed by storing a version of your page in cache (by creating static HTML pages and saving it on your server). Simply put, your user will be served with a lighter HTML page (the cached version) and thus a decrease of load time. It does this by memorizing and duplicating content that it has already served in the past. Meaning a much faster load for your web pages.
This is opposed to WordPress having to run heavier PHP scripts. Ultimately, this also results in less strain on the server as it uses fewer resources. Moreover, W3 Cache can support secure socket layer (SSL) and Google Accelerated Mobile pages (AMP).
#3 Broken Link Checker
Broken Link Checker is closely related to the previous app in that it plays a big part in user experience. With over 600,000 installations, it is one of the most, if not the most popular broken link application on WordPress. Having to check for broken links on your website can be time-consuming, even more so on a larger, content heavy domain.
That’s where broken link checker comes into play! It provides the facility to check for broken links not only on your pages and posts but in a variety of other areas throughout your site as well. These include comments, blogrolls and even custom fields. This is not only to prevent bad user experience, but also to keep your site in good health.
Furthermore, it’s available in a variety of languages and you’ll be notified of any broken links via your email or the plugin dashboard. The fact that it also finds missing images and notifies of redirects that you can easily fix from the plugin page makes it one of the best WordPress plugins.